Employees are facing increased healthcare costs as premiums and out-of-pocket expenses rise. Research shows that as deductibles increase, individuals are more willing to shop for lower cost healthcare. Those with high-deductible plans are especially likely to consider price. Analysis of user data found that people with higher costs engage more with tools to learn healthcare prices. However, many people still lack confidence in their ability to compare providers and costs. Providing tools that educate and empower consumers to make value-based decisions can help control costs and improve health outcomes.