Fanplayr testing showed attribution of $40,000 revenue over 30 days with 4% conversion rate. Daily deals generated $45,000 revenue with 20% conversion rate. The Halloween store made $99,500 direct revenue with a 30% increase over 2014. Improvements were made to desktop and mobile stores in preparation for Black Friday/Cyber Monday with a goal of a 5% revenue increase.
Last-Minute Checklist for Your Ecommerce Site: Don't Miss Out on This Year's ...WP Engine
Tips from the pros at digital growth agency Coalition Technologies as they walk you through some oft-forgotten items to make sure you’re in great shape to capture those sales during the online holiday shopping season.
To watch on-demand webinar (and hear answers to questions from your peers), go to: https://hs.wpengine.com/webinar-last-minute-checklist-ecommerce
Shopify Conversion Optimization + A/B Testing Case Study - Conversion For Goo...Steve Daar
Case study of A/B testing wins and conversion optimization growth for a Shopify ecommerce store. See how a few conversion gains and winning A/B tests increased monthly revenue by over $48,000.
Check out these slides to learn how Sage Inventory Advisor helps your Sage ERP solution work smarter by utilizing the data already in your system to reduce stock-outs, excess inventory, and working capital.
http://www.pointit.com - This presentation outlines the top 10 mistakes that marketers make in paid search campaigns. From poor budget management to not knowing when to quit, you'll learn how to avoid the most common mistakes.
We show you how to use Sellics to automate your Amazon Sponsored Products campaigns and PPC bids. Decrease your work hours and automate your keyword bids with Sellics! You can learn more about our PPC automation software here: https://sellics.com/major-update-ppc-automation-now-available-sellics
Introduction to web site analytics and conversions. Presentation walks through how a 1% increase in conversion ratio can equal as much as a 57% increase in profitability.
Last-Minute Checklist for Your Ecommerce Site: Don't Miss Out on This Year's ...WP Engine
Tips from the pros at digital growth agency Coalition Technologies as they walk you through some oft-forgotten items to make sure you’re in great shape to capture those sales during the online holiday shopping season.
To watch on-demand webinar (and hear answers to questions from your peers), go to: https://hs.wpengine.com/webinar-last-minute-checklist-ecommerce
Shopify Conversion Optimization + A/B Testing Case Study - Conversion For Goo...Steve Daar
Case study of A/B testing wins and conversion optimization growth for a Shopify ecommerce store. See how a few conversion gains and winning A/B tests increased monthly revenue by over $48,000.
Check out these slides to learn how Sage Inventory Advisor helps your Sage ERP solution work smarter by utilizing the data already in your system to reduce stock-outs, excess inventory, and working capital.
http://www.pointit.com - This presentation outlines the top 10 mistakes that marketers make in paid search campaigns. From poor budget management to not knowing when to quit, you'll learn how to avoid the most common mistakes.
We show you how to use Sellics to automate your Amazon Sponsored Products campaigns and PPC bids. Decrease your work hours and automate your keyword bids with Sellics! You can learn more about our PPC automation software here: https://sellics.com/major-update-ppc-automation-now-available-sellics
Introduction to web site analytics and conversions. Presentation walks through how a 1% increase in conversion ratio can equal as much as a 57% increase in profitability.
Tthe Insider's Guide to Running Amazon Split TestsGen Furukawa
Split testing is one of the most powerful, and under-utilized, strategies for Amazon sellers.
However, the strategy and processes for running tests on Amazon require precision and know-how.
The upside is that when done properly, you can see immediate lifts in profits of upwards of 30% with just a few small tweaks.
In this exclusive webinar,
Greg and Andrew will show you the exact steps you need
to follow in order to run successful tests and boost your profits immediately!
Million Dollar Case Study: Europe – Session #15 – Amazon Product Launch EuropeKym Ellis
You really want to get your product launch right when you start selling with Amazon FBA. Find out the latest tactics for an Amazon product launch in Europe!
AMAZON PPC: HOW HIGH-VOLUME SELLERS ARE MANAGING THEIR CAMPAIGNSAndrew Maff
On April 18th I sat down with Franz Jordan, the CEO of Sellics.
We did a webinar about how we see high-volume sellers managing their Amazon PPC, both manually and automated.
We went through everything from Sponsored product and headline ads to bidding strategies and rules to put in place. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know Amazon is looking to do in the future.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
Amazon Cyber Monday Series: Scale Your Traffic, Sales & Rank
Supercharge your sales this Amazon Cyber Monday with proven hacks for getting your products noticed. Turn browsers into buyers and win the Buy Box!
#DinePlan - Complete Food and Beverage Solution - Effective, Efficient and Profitable
The Only Software Platform Your Need to Manage Your Entire Restaurant.
#DineFly - Waiter Ordering Application
https://lnkd.in/fggq4Wq
#Delivery - Complete Delivery Module
https://lnkd.in/faipEQV
#DineConnect - Centralized Cloud Solution
https://lnkd.in/fR795mm
#DineChef - #KDS Complete Kitchen Display System
https://lnkd.in/fnfdmcm
#DineMenu - Customer Ordering Application
https://lnkd.in/f-dtBDY
#DineLive - Analytics for Owners and Managers
#DineTouch - Android App for #FastFood #Restaurant
Become a partner and lets grow together. DinePlan has already served and partnered with over 9 countries.
#India - +91 9663810003
#Singapore - +65 9655 4333
https://lnkd.in/fTC3wdQ
www.dineplan.net
Conocé los casos de éxito de Qonnections 2017: Whirlpool KitchenAidData IQ Argentina
Whirlpool Corporation es el primer fabricante de electrodomésticos en el mundo, con aproximadamente $ 21 mil millones en ventas anuales, 93,000 empleados y 70 centros de investigación de fabricación y tecnología en 2016. La compañía comercializa Whirlpool, KitchenAid, Maytag, Cónsul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit y otras grandes marcas en casi todos los países del mundo.
Q4 Operational Preparedness and Understanding Amazon’s Inventory NeedsTinuiti
All vendors focused on growing their revenue from Amazon need to be invested in an ongoing, data-driven process to manage their Amazon operations. Demand forecasting, purchase order and inventory management, chargeback prevention, and more are all critical to your success. Join our session to see how Vendors can overcome common challenges to master operational efficiency on Amazon to drive greater profitability for Q4, holiday season, the busiest time of the year.
Million Dollar Case Study Europe – Session #19 – MDCS UpdatesKym Ellis
Join us as we take a look at the full year performance of our growing Amazon FBA business. We're diving into the financial performance, what went well, what didn't and what our plans are to meet our $1 million revenue goal and raise hundreds of thousands of dollars for charity!
In Session 15, we are joined by Andrew Browne, Co-Founder of Splitly, an automated split testing tool. Andrew will share the best practices to improve your listing to maximize profits and outrank your competition.
Platforms are increasingly launching feed-driven shoppable products to blend social media and ecommerce—and feed-driven spend is accelerating accordingly. In this session, we dive into the numerous areas that impact shoppable media—search, social strategy, display strategy, and creative assets— and how to tie them all together into a powerful feed for converting customers.
Tthe Insider's Guide to Running Amazon Split TestsGen Furukawa
Split testing is one of the most powerful, and under-utilized, strategies for Amazon sellers.
However, the strategy and processes for running tests on Amazon require precision and know-how.
The upside is that when done properly, you can see immediate lifts in profits of upwards of 30% with just a few small tweaks.
In this exclusive webinar,
Greg and Andrew will show you the exact steps you need
to follow in order to run successful tests and boost your profits immediately!
Million Dollar Case Study: Europe – Session #15 – Amazon Product Launch EuropeKym Ellis
You really want to get your product launch right when you start selling with Amazon FBA. Find out the latest tactics for an Amazon product launch in Europe!
AMAZON PPC: HOW HIGH-VOLUME SELLERS ARE MANAGING THEIR CAMPAIGNSAndrew Maff
On April 18th I sat down with Franz Jordan, the CEO of Sellics.
We did a webinar about how we see high-volume sellers managing their Amazon PPC, both manually and automated.
We went through everything from Sponsored product and headline ads to bidding strategies and rules to put in place. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know Amazon is looking to do in the future.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
Amazon Cyber Monday Series: Scale Your Traffic, Sales & Rank
Supercharge your sales this Amazon Cyber Monday with proven hacks for getting your products noticed. Turn browsers into buyers and win the Buy Box!
#DinePlan - Complete Food and Beverage Solution - Effective, Efficient and Profitable
The Only Software Platform Your Need to Manage Your Entire Restaurant.
#DineFly - Waiter Ordering Application
https://lnkd.in/fggq4Wq
#Delivery - Complete Delivery Module
https://lnkd.in/faipEQV
#DineConnect - Centralized Cloud Solution
https://lnkd.in/fR795mm
#DineChef - #KDS Complete Kitchen Display System
https://lnkd.in/fnfdmcm
#DineMenu - Customer Ordering Application
https://lnkd.in/f-dtBDY
#DineLive - Analytics for Owners and Managers
#DineTouch - Android App for #FastFood #Restaurant
Become a partner and lets grow together. DinePlan has already served and partnered with over 9 countries.
#India - +91 9663810003
#Singapore - +65 9655 4333
https://lnkd.in/fTC3wdQ
www.dineplan.net
Conocé los casos de éxito de Qonnections 2017: Whirlpool KitchenAidData IQ Argentina
Whirlpool Corporation es el primer fabricante de electrodomésticos en el mundo, con aproximadamente $ 21 mil millones en ventas anuales, 93,000 empleados y 70 centros de investigación de fabricación y tecnología en 2016. La compañía comercializa Whirlpool, KitchenAid, Maytag, Cónsul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit y otras grandes marcas en casi todos los países del mundo.
Q4 Operational Preparedness and Understanding Amazon’s Inventory NeedsTinuiti
All vendors focused on growing their revenue from Amazon need to be invested in an ongoing, data-driven process to manage their Amazon operations. Demand forecasting, purchase order and inventory management, chargeback prevention, and more are all critical to your success. Join our session to see how Vendors can overcome common challenges to master operational efficiency on Amazon to drive greater profitability for Q4, holiday season, the busiest time of the year.
Million Dollar Case Study Europe – Session #19 – MDCS UpdatesKym Ellis
Join us as we take a look at the full year performance of our growing Amazon FBA business. We're diving into the financial performance, what went well, what didn't and what our plans are to meet our $1 million revenue goal and raise hundreds of thousands of dollars for charity!
In Session 15, we are joined by Andrew Browne, Co-Founder of Splitly, an automated split testing tool. Andrew will share the best practices to improve your listing to maximize profits and outrank your competition.
Platforms are increasingly launching feed-driven shoppable products to blend social media and ecommerce—and feed-driven spend is accelerating accordingly. In this session, we dive into the numerous areas that impact shoppable media—search, social strategy, display strategy, and creative assets— and how to tie them all together into a powerful feed for converting customers.
Impletementing Analytics - Stop talking, Start doing! by Ben Salmon, We are C...Jahia Solutions Group
Ben Salmon, Co-Founder of We are Crank talks about the importance of learning from data coming from various sources such as Digital Ads, Emailing campaigns, etc. He does a great job in explaining us to act upon the data insights.
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: The Mad Scientists of Paid Search. PRESENTATION: Advanced Google Shopping - Given by Andreas Reiffen, @crealytics - Crealytics, CEO. #SMX #11B
The PPC Performance Pizza - 8 Powerful Ingredients To Get The Perfect PPC Re...KlientBoost
It's not often than master chefs reveal their secret recipes - but today, we're letting you in on the secret ingredients we use to hit goals for our clients.
These are our go-to tactics that have the biggest performance lifts.
Bon appétit
Connect the Likes: Tracking Visits to Improve Facebook Ads PerformanceHanapin Marketing
Join Kapil Mohan, product manager at Zenreach, and Bahador Jamshidi, paid social account manager at Hanapin, to learn how to use Facebook offline conversion to track campaigns to real-world outcomes.
Jirafe E-commerce Strategy Session: How to Prepare for the Holidays and Sell ...Jirafe
Learn how to use data to prep for the holidays and compete with brands like Amazon. During our session you will learn:
- How to capture the attention of more than 66% consumers who have already started their holiday shopping.
- How to track revenue related to your marketing channels, and optimize your marketing spend.
- How to properly segment your audience, and target them with promotions and discount codes that will drive sales.
- Additional tips for merchandising and dicounting items based on sell-through rates.
Jirafe E-commerce Strategy Session: How to Prepare for the Holidays and Sell ...Laura Sankowich
Learn how to use data to prep for the holidays and compete with brands like Amazon. During our session you will learn:
- How to capture the attention of more than 66% consumers who have already started their holiday shopping.
- How to track revenue related to your marketing channels, and optimize your marketing spend.
- How to properly segment your audience, and target them with promotions and discount codes that will drive sales.
- Additional tips for merchandising and dicounting items based on sell-through rates.
Similar to 10-30-2015 Project Updates Kristine (20)
2. Fanplayr
$40,000 attributed revenue* (30 days) $101 average order value 4% usage (conversion) rate
*How much more revenue we’ve made than we would
without this service (inc. commission fee)
● Best fit with older Gen X
● Connects well with Baby Boomer
● Not big converter for Millennials + younger Gen X
Next step: Complete 90-day test period, compare
performance to Upsellit on HP.
millennials gen x baby boomers
DARK = FANPLAYR CODE USE LIGHT = SHOPPER TRAFFIC
3. ● Featured products sell 9x more inventory, on average
● Rapid daily visitor growth in last 90 days
● 3% of each week’s new visitors start returning regularly
● Affiliate & referral sources send most high-quality traffic
Next step: Expand daily item features to dog & cat.
Daily Deal
$45,000 associated revenue (30 days) $88 average order value 20% conversion rate
NORMAL DAY DAILY DEAL DAY
VS
4. Daily Deal
MULTIPET
KATZ
KICKERZ
SIMPLY
WILD
SALMON
BISCUIT
OTIS &
CLAUDE
SMALL
FETCH
TOYS
ORACLENS
ANGELS’
EYES
DERMAPET
SKIN &
COAT
CATNIP
TOYS
NATURVET
QUIET
MOMENTS
PLUSH
PUPPIES
ALLIGATOR
problem children: products in these
groups usually don’t sell well on deal
star performers: products in these
groups generally sell well on deal
question marks: these product types
need to be featured more for data
cash cows: these products sell
exceptionally well on deal
Next step: Continue DD as testing ground, use data to maximize featured sale revenue.
KONG
MULTI-PET
DENTAL
PRODUCTS
MULTI-PET
CALMING
TREATS
5. Halloween Store
$99,500 direct revenue $555,000 associated rev. (EP) $78,000 associated rev. (HP)
Next step: Analyze customer buying trends, use data to increase sales through this year’s holiday season.
50%
COSTUMES
40%
HEALTH
ESSENTIALS
10%
TOYS & TREATS
Revenue
30%
increase over 2014
40%
NEW
60%
RETURNING
Shoppers
255%
increase over 2014
84%
DOG
6%
BOTH10%
CAT
95%
products to sales
prediction matchup
6. Holiday Store
$59,500 direct revenue [to date] $188,000 associated rev. (EP) $22,000 associated rev. (HP)
Desktop Store
● No-publish inventory updates
● New navigation & sorting features
● Reduced product name size & improved consistency
Mobile Store
● Randomized featured items (hand-picked list of 18)
● New navigation & sorting features
● New visual assets & improved dimensions
Next step: Take improvements even further for Black
Friday/Cyber Monday store.
95%
products to sales prediction
matchup [to date]
13%
CAT
11%
BOTH
1%
OTHER
75%
DOG
7. Research Core
● Last year’s product & sales performance
● Keyword trends
● Pet product trends
Product Balance
● CO-OP → Requests / requirements
● Overstock → Coordinated with Purchasing
● Wishlist → Surveyed customers directly
● Trending → Consumer research
● Popular → From our database
Next step: Launch store.
Black Friday/Cyber Monday
Goal: 5% revenue increase this year.
8. Recap
1. Fanplayr
2. Daily Deal
3. Halloween Store
4. Holiday Store
5. Black Friday/Cyber MondayMarketing Projects
SEPTEMBER - OCTOBER 2015