This document outlines 10 universal truths of healthcare member engagement that experts at Revel believe will not change, even as healthcare rapidly changes. The truths include: 1) Healthcare experiences must be humanized; 2) Engagement must be built through trust before making asks; 3) Emotion is key to human connection over just facts and benefits; 4) Personalization is needed for effective engagement; 5) Data-driven culture with integrated departments is required; 6) Objectives should be based on business goals not just star ratings; 7) Rewards become stale so loyalty requires constant attention; 8) Engagement strategies will fail without integration; 9) The focus should be on wellness not just illness; and 10) An effective health engagement platform