The 10-step marketing plan summarizes Oxivir's positioning in the infection control market. It identifies infection control nurses as the primary target market and outlines their needs. It also analyzes competitors like Lysol and positions Oxivir as a premium, one-step cleaner and disinfectant. The plan details marketing strategies like demonstrations, roadshows and pricing 15% higher than Lysol to support the differentiated value proposition.
1) The document outlines a 10 step marketing plan for Oxivir Cleaner Disinfectant, including positioning the product to its primary target market of infection control nurses and outlining the marketing mix and strategy.
2) It identifies infection control nurses as the primary target market and analyzes their needs, wants, expectations, and the competition. It positions Oxivir as having faster kill times and being safer and more environmentally friendly than alternatives.
3) The document estimates the size of the relevant markets using competitor data, company data, and customer application data, concluding the infection control market is approximately $350-520 million.
4) The marketing mix strategy involves pricing Oxivir at a
The document outlines Restituto R. Mines Jr.'s 20-year marketing plan for Sporty Resty. The plan details his vision, leadership development goals, and tasks to strengthen his roles as a husband, father, friend, colleague and learner over the next 20 years. It establishes control points to monitor his progress and outlines how he will build his brand. The conclusion emphasizes Mines' goal of leaving a leadership legacy through motivating outstanding performance from his team.
Divosan Active targets food manufacturing plants that want to eliminate Salmonella species. It competes with brands like Vortexx and positions itself as a fast-acting disinfectant. The total market for chemical sanitizers is estimated at PHP 500 million, and Divosan Active's niche is PHP 160 million. It is priced between Vortexx and Sanosil and promotes itself through product trials, seminars, and nationwide distribution. Divosan Active's strategy is to differentiate itself through experiences demonstrating its effectiveness.
This document outlines a marketing plan for Nestle Sorbetes ice cream targeting Filipino kids and families. It discusses the total potential market, primary target market of kids and families, and positioning of affordable ice cream that makes families happy. The product is Nestle Sorbetes ice cream in classic Filipino flavors sold in tubs and sticks. Price positioning targets lower-income customers sensitive to price. Promotion uses humor advertising featuring a comedienne on TV, radio, and print. Distribution is through supermarkets, kiosks, food service, ice cream parlors, and convenience stores.
1. The document outlines a 10 step marketing plan for Oxivir Cleaner Disinfectant that includes positioning the product to the primary target market of infection control nurses and developing a marketing mix strategy.
2. It identifies infection control nurses' needs for a safe, broad-spectrum, and fast-acting disinfectant product and positions Oxivir as the only cleaner that gives faster kill times in 1 minute while also being safe and environmentally friendly.
3. The document estimates the size of the infection control market in the Philippines at $350-520 million based on competitor and customer data.
This document discusses establishing provisional biological exposure indices (BEIs) for pesticides based on real-world exposure monitoring studies. It defines a BEI as the biomarker level corresponding to the acceptable operator exposure limit. Studies measured pesticide residue on workers' clothing and skin, and biomarker levels in urine before and after pesticide application. Regression analysis was used to correlate biomarker levels with exposure levels and derive BEIs, showing the level above which biological monitoring effectively assesses prevention efforts. The document concludes BEIs can feasibly aid risk assessment for agricultural pesticide use by rationally distinguishing relevant intervention areas based on monitoring results.
Steramist is the only system in the world capable of a 99.9999% kill of Covid-19. It was developed by DARPA as a result of the 2001 United States biological attack using weaponised anthrax known as Amerithrax.
1) The document outlines a 10 step marketing plan for Oxivir Cleaner Disinfectant, including positioning the product to its primary target market of infection control nurses and outlining the marketing mix and strategy.
2) It identifies infection control nurses as the primary target market and analyzes their needs, wants, expectations, and the competition. It positions Oxivir as having faster kill times and being safer and more environmentally friendly than alternatives.
3) The document estimates the size of the relevant markets using competitor data, company data, and customer application data, concluding the infection control market is approximately $350-520 million.
4) The marketing mix strategy involves pricing Oxivir at a
The document outlines Restituto R. Mines Jr.'s 20-year marketing plan for Sporty Resty. The plan details his vision, leadership development goals, and tasks to strengthen his roles as a husband, father, friend, colleague and learner over the next 20 years. It establishes control points to monitor his progress and outlines how he will build his brand. The conclusion emphasizes Mines' goal of leaving a leadership legacy through motivating outstanding performance from his team.
Divosan Active targets food manufacturing plants that want to eliminate Salmonella species. It competes with brands like Vortexx and positions itself as a fast-acting disinfectant. The total market for chemical sanitizers is estimated at PHP 500 million, and Divosan Active's niche is PHP 160 million. It is priced between Vortexx and Sanosil and promotes itself through product trials, seminars, and nationwide distribution. Divosan Active's strategy is to differentiate itself through experiences demonstrating its effectiveness.
This document outlines a marketing plan for Nestle Sorbetes ice cream targeting Filipino kids and families. It discusses the total potential market, primary target market of kids and families, and positioning of affordable ice cream that makes families happy. The product is Nestle Sorbetes ice cream in classic Filipino flavors sold in tubs and sticks. Price positioning targets lower-income customers sensitive to price. Promotion uses humor advertising featuring a comedienne on TV, radio, and print. Distribution is through supermarkets, kiosks, food service, ice cream parlors, and convenience stores.
1. The document outlines a 10 step marketing plan for Oxivir Cleaner Disinfectant that includes positioning the product to the primary target market of infection control nurses and developing a marketing mix strategy.
2. It identifies infection control nurses' needs for a safe, broad-spectrum, and fast-acting disinfectant product and positions Oxivir as the only cleaner that gives faster kill times in 1 minute while also being safe and environmentally friendly.
3. The document estimates the size of the infection control market in the Philippines at $350-520 million based on competitor and customer data.
This document discusses establishing provisional biological exposure indices (BEIs) for pesticides based on real-world exposure monitoring studies. It defines a BEI as the biomarker level corresponding to the acceptable operator exposure limit. Studies measured pesticide residue on workers' clothing and skin, and biomarker levels in urine before and after pesticide application. Regression analysis was used to correlate biomarker levels with exposure levels and derive BEIs, showing the level above which biological monitoring effectively assesses prevention efforts. The document concludes BEIs can feasibly aid risk assessment for agricultural pesticide use by rationally distinguishing relevant intervention areas based on monitoring results.
Steramist is the only system in the world capable of a 99.9999% kill of Covid-19. It was developed by DARPA as a result of the 2001 United States biological attack using weaponised anthrax known as Amerithrax.
This document discusses the challenges of incorporating new biomaterials into medical devices. It notes that including new biomaterials often requires joint ventures or in-house research given regulatory and industrialization hurdles. Specifically, biomaterials suppliers must provide technical and regulatory support to bridge the gap between research and medical device companies. While there is commercial pressure, clinicians agree on the potential of regenerative therapies. Key challenges include developing regulatory strategies for customized degradable materials, industrializing production processes, and facilitating the transfer of technologies from research to industry.
This document provides an index and overview of information on the topic of bioremediation through the application of external microorganisms. It includes sections on projects, articles, patents, theses, technological supply and demand, and partners. The introductory section defines bioremediation and describes the main techniques as enzymatic degradation, phytoremediation, and microbial remediation. The projects section lists relevant national and European projects. The articles section provides a list of research articles from 2011-2014 in alphabetical order by year.
The document discusses virus removal from cell culture media using Planova nanofilters. It begins with an overview of virus removal technologies and requirements. Planova filters are specified to effectively remove viruses through size exclusion and depth filtration mechanisms. Case studies demonstrate high virus log reduction values achieved with no impact on media quality or cell growth, even when filtering extremely high volumes over multiple days. The key to decreasing nanofiltration costs is increasing filtration time to maximize volumes filtered per square meter of membrane area. In conclusion, Planova nanofilters reliably remove viruses from media without compromising media performance.
This document provides information about CSG (Coatings Specialist Group) and their Surface Antimicrobial System (SAS) and PURETi products. It discusses CSG's history and clients, describes SAS and PURETi technologies which inhibit bacteria and purify air/surfaces, and provides facts about how SAS kills 99.9% of bacteria and protects surfaces/fabrics for up to 3 years from microbial growth.
The document promotes ActivePure Technology, which uses a patented honeycomb matrix to generate powerful oxidizers that seek out and destroy viruses, bacteria, mold, and other contaminants in the air and on surfaces, protecting indoor spaces of up to 3,000 square feet. It summarizes various scientific studies that found ActivePure reduced airborne contaminants by over 90% within 30 minutes and eliminated over 99% of MRSA and other microbes from surfaces within 24 hours. The technology is used in spaces like the International Space Station, Ground Zero Museum, and Pentagon after 9/11 and can provide a solution for purifying indoor air and surfaces in homes and businesses
Using Nano Technology - Anti-Microbial and Anti-Bacterial now goes beyond Hard Surface disinfectants. We also can now apply to Solf Goods such such as Carpet, Curtains and Laundry Services for uniforms etc...
The document discusses biomedical waste management regulations and guidelines in India. It defines biomedical waste and outlines 10 categories of waste. It emphasizes the importance of proper segregation, packaging, and treatment based on waste type to safely manage biomedical waste. There are issues of non-compliance and lack of adequate infrastructure in many healthcare facilities. The key aspects that need focus are following regulations, minimizing waste generation, training of healthcare staff, and establishing effective monitoring systems.
“ NK & PP Túi ép tiệt trùng y tế – Găng tay y tế VN, Malaysia : Găng tay có bột, không bột (powder Free), Nitrile, Vinyl không bột, găng tay phẩu thuật tiệt trùng không bột- Vật tư khoa chống nhiễm khuẩn – Dung dịch tiệt khuẩn – Giấy gói y tế Crepe paper – Trang phục phòng mổ – Vật tư tiêu hao dành cho bệnh viện, phòng khám đa khoa, nha khoa, cty sx dược phẩm”
CÔNG TY TNHH THƯƠNG MẠI DỊCH VỤ ĐỈNH VIỆT
TSC: 132 Đường Số 18,Ấp 2, Xã Bình Hưng, Huyện Bình Chánh,TPHCM
MST: 0309797133
Tel : (848)22443084 – Mobile: 0909 39 68 38 – 0938 06 98 38 (Mr. Kiệt)
Web: www.tuihaptiettrung.com;www.tuihaptiettrung.vn ; www.dinhvietmedical.com
E-mail: dinhvietmedical@yahoo.com
Microencapsulation Technology : Future of Textile Industry
Microcapsules developed by Auxilia Technologies aiming to provide better and wider product range and functionality for Textile Industry.
Cleaning and Disinfecting iv Hoods and RoomsJerry Fahrni
There are plenty of rules regarding when and how pharmacy iv rooms should be cleaned and disinfected. This presentation gives a basic overview of those rules as found in USP Chapter <797>
Solity 3PTM is Stabicon Life Sciences' proprietary technology platform that enables industry-specific solutions to improve productivity and create value. It transforms insoluble compounds into water-soluble formulations with enhanced bioavailability. This allows for improved products with novel properties like reduced toxicity and dose requirements while maintaining or improving efficacy. The technology has wide applications in pharmaceuticals, nutraceuticals, cosmeceuticals, agriculture and more. It provides benefits like increased solubility, bioavailability and stability while allowing for simplified manufacturing processes.
This document provides an overview of biomedical waste management. It defines biomedical waste and outlines its major sources. It classifies waste into different categories and discusses the need for proper management. The key steps in the management process are segregation, collection and storage, transportation, and treatment or disposal. Common treatment methods include incineration, autoclaving, chemical disinfection, and shredding. The document also discusses regulations, safety precautions, and the importance of training and awareness. Proper biomedical waste management is necessary to protect human health and the environment.
E-Cote Solutions Ltd is a company founded in 2010 that produces an invisible glass coating called PROtect using silicon dioxide nanolayering. PROtect is being used in hospitals in the UK and McDonald's restaurants in Austria for its antibacterial properties, and in transport networks to improve vehicle performance and keep vehicles clean. E-Cote's objectives are to explore new market opportunities for PROtect and collaborate with experts to develop new industrial applications, while having a positive environmental impact. PROtect is non-detrimental to the environment, certified safe for food/skin contact, and fights bacteria through ionic exchange without changing material properties.
This document summarizes the services and products of a company that specializes in hygienic wall, ceiling and flooring systems for healthcare, food manufacturing, and other industries. The company has over 15 years of experience installing customized hygienic cladding systems. They offer a world-first antimicrobial cladding system called BioClad that eliminates superbugs like MRSA and E. coli. BioClad contains silver ion technology, has been independently tested to reduce bacteria and molds, and comes with a lifetime warranty.
ECORICH is a composite of eco-friendly bio-surfactants and plant-based cofactors. It is free of alcohol, halogen and metal-ion ( Efficient · Natural · Safe · Biodegradable)
This document discusses the herbal drug industry in India. It provides an overview of:
- The growing trend toward herbal medicines and India's role as a source of medicinal plants
- The scope and size of the herbal drug market in India, which is growing at 20-25% annually
- Infrastructure requirements for herbal drug manufacturing facilities, including space allocation, environmental factors, and quality control processes
- Good manufacturing practices (GMP) that must be followed to ensure quality standards are met
Midbrook Medical Products & Services OfferingsMidbrook
Midbrook Medical is an expert in infection prevention products and services including automated surgical instrument cleaning. Their Tempest washer and MediCount ATP testing system provide reliable, quantifiable cleaning and validation to reduce surgical infections. Midbrook also produces stainless steel and anti-microbial copper medical equipment, and offers comprehensive service programs to lower facilities' costs. Their products and expertise help healthcare facilities combat the growing problem of hospital-acquired infections.
Possible applications and critical aspects of carbon nanomaterials use in agr...University of Trieste
1) Carbon-based nanomaterials show potential for various applications in agriculture such as sensors, soil remediation, plant nutrition, and pest/disease control.
2) Their use raises environmental and health concerns that require further investigation as regulations for nanomaterials are still developing.
3) The European Union is funding numerous projects to better understand the risks of carbon nanomaterials and develop safe-by-design products for agricultural applications.
Medi9 is a new biocide technology that combines conventional biocides with a polymer backbone. This allows lower concentrations of biocides to be effective against microorganisms. Medi9 has been tested against various bacteria, fungi, and viruses according to European standards, showing effectiveness as a broad-spectrum sanitizer. It can be formulated into products for hand sanitization, hard surface cleaning, and disinfecting medical devices to target markets in healthcare, food production, and other industries.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
This document discusses the challenges of incorporating new biomaterials into medical devices. It notes that including new biomaterials often requires joint ventures or in-house research given regulatory and industrialization hurdles. Specifically, biomaterials suppliers must provide technical and regulatory support to bridge the gap between research and medical device companies. While there is commercial pressure, clinicians agree on the potential of regenerative therapies. Key challenges include developing regulatory strategies for customized degradable materials, industrializing production processes, and facilitating the transfer of technologies from research to industry.
This document provides an index and overview of information on the topic of bioremediation through the application of external microorganisms. It includes sections on projects, articles, patents, theses, technological supply and demand, and partners. The introductory section defines bioremediation and describes the main techniques as enzymatic degradation, phytoremediation, and microbial remediation. The projects section lists relevant national and European projects. The articles section provides a list of research articles from 2011-2014 in alphabetical order by year.
The document discusses virus removal from cell culture media using Planova nanofilters. It begins with an overview of virus removal technologies and requirements. Planova filters are specified to effectively remove viruses through size exclusion and depth filtration mechanisms. Case studies demonstrate high virus log reduction values achieved with no impact on media quality or cell growth, even when filtering extremely high volumes over multiple days. The key to decreasing nanofiltration costs is increasing filtration time to maximize volumes filtered per square meter of membrane area. In conclusion, Planova nanofilters reliably remove viruses from media without compromising media performance.
This document provides information about CSG (Coatings Specialist Group) and their Surface Antimicrobial System (SAS) and PURETi products. It discusses CSG's history and clients, describes SAS and PURETi technologies which inhibit bacteria and purify air/surfaces, and provides facts about how SAS kills 99.9% of bacteria and protects surfaces/fabrics for up to 3 years from microbial growth.
The document promotes ActivePure Technology, which uses a patented honeycomb matrix to generate powerful oxidizers that seek out and destroy viruses, bacteria, mold, and other contaminants in the air and on surfaces, protecting indoor spaces of up to 3,000 square feet. It summarizes various scientific studies that found ActivePure reduced airborne contaminants by over 90% within 30 minutes and eliminated over 99% of MRSA and other microbes from surfaces within 24 hours. The technology is used in spaces like the International Space Station, Ground Zero Museum, and Pentagon after 9/11 and can provide a solution for purifying indoor air and surfaces in homes and businesses
Using Nano Technology - Anti-Microbial and Anti-Bacterial now goes beyond Hard Surface disinfectants. We also can now apply to Solf Goods such such as Carpet, Curtains and Laundry Services for uniforms etc...
The document discusses biomedical waste management regulations and guidelines in India. It defines biomedical waste and outlines 10 categories of waste. It emphasizes the importance of proper segregation, packaging, and treatment based on waste type to safely manage biomedical waste. There are issues of non-compliance and lack of adequate infrastructure in many healthcare facilities. The key aspects that need focus are following regulations, minimizing waste generation, training of healthcare staff, and establishing effective monitoring systems.
“ NK & PP Túi ép tiệt trùng y tế – Găng tay y tế VN, Malaysia : Găng tay có bột, không bột (powder Free), Nitrile, Vinyl không bột, găng tay phẩu thuật tiệt trùng không bột- Vật tư khoa chống nhiễm khuẩn – Dung dịch tiệt khuẩn – Giấy gói y tế Crepe paper – Trang phục phòng mổ – Vật tư tiêu hao dành cho bệnh viện, phòng khám đa khoa, nha khoa, cty sx dược phẩm”
CÔNG TY TNHH THƯƠNG MẠI DỊCH VỤ ĐỈNH VIỆT
TSC: 132 Đường Số 18,Ấp 2, Xã Bình Hưng, Huyện Bình Chánh,TPHCM
MST: 0309797133
Tel : (848)22443084 – Mobile: 0909 39 68 38 – 0938 06 98 38 (Mr. Kiệt)
Web: www.tuihaptiettrung.com;www.tuihaptiettrung.vn ; www.dinhvietmedical.com
E-mail: dinhvietmedical@yahoo.com
Microencapsulation Technology : Future of Textile Industry
Microcapsules developed by Auxilia Technologies aiming to provide better and wider product range and functionality for Textile Industry.
Cleaning and Disinfecting iv Hoods and RoomsJerry Fahrni
There are plenty of rules regarding when and how pharmacy iv rooms should be cleaned and disinfected. This presentation gives a basic overview of those rules as found in USP Chapter <797>
Solity 3PTM is Stabicon Life Sciences' proprietary technology platform that enables industry-specific solutions to improve productivity and create value. It transforms insoluble compounds into water-soluble formulations with enhanced bioavailability. This allows for improved products with novel properties like reduced toxicity and dose requirements while maintaining or improving efficacy. The technology has wide applications in pharmaceuticals, nutraceuticals, cosmeceuticals, agriculture and more. It provides benefits like increased solubility, bioavailability and stability while allowing for simplified manufacturing processes.
This document provides an overview of biomedical waste management. It defines biomedical waste and outlines its major sources. It classifies waste into different categories and discusses the need for proper management. The key steps in the management process are segregation, collection and storage, transportation, and treatment or disposal. Common treatment methods include incineration, autoclaving, chemical disinfection, and shredding. The document also discusses regulations, safety precautions, and the importance of training and awareness. Proper biomedical waste management is necessary to protect human health and the environment.
E-Cote Solutions Ltd is a company founded in 2010 that produces an invisible glass coating called PROtect using silicon dioxide nanolayering. PROtect is being used in hospitals in the UK and McDonald's restaurants in Austria for its antibacterial properties, and in transport networks to improve vehicle performance and keep vehicles clean. E-Cote's objectives are to explore new market opportunities for PROtect and collaborate with experts to develop new industrial applications, while having a positive environmental impact. PROtect is non-detrimental to the environment, certified safe for food/skin contact, and fights bacteria through ionic exchange without changing material properties.
This document summarizes the services and products of a company that specializes in hygienic wall, ceiling and flooring systems for healthcare, food manufacturing, and other industries. The company has over 15 years of experience installing customized hygienic cladding systems. They offer a world-first antimicrobial cladding system called BioClad that eliminates superbugs like MRSA and E. coli. BioClad contains silver ion technology, has been independently tested to reduce bacteria and molds, and comes with a lifetime warranty.
ECORICH is a composite of eco-friendly bio-surfactants and plant-based cofactors. It is free of alcohol, halogen and metal-ion ( Efficient · Natural · Safe · Biodegradable)
This document discusses the herbal drug industry in India. It provides an overview of:
- The growing trend toward herbal medicines and India's role as a source of medicinal plants
- The scope and size of the herbal drug market in India, which is growing at 20-25% annually
- Infrastructure requirements for herbal drug manufacturing facilities, including space allocation, environmental factors, and quality control processes
- Good manufacturing practices (GMP) that must be followed to ensure quality standards are met
Midbrook Medical Products & Services OfferingsMidbrook
Midbrook Medical is an expert in infection prevention products and services including automated surgical instrument cleaning. Their Tempest washer and MediCount ATP testing system provide reliable, quantifiable cleaning and validation to reduce surgical infections. Midbrook also produces stainless steel and anti-microbial copper medical equipment, and offers comprehensive service programs to lower facilities' costs. Their products and expertise help healthcare facilities combat the growing problem of hospital-acquired infections.
Possible applications and critical aspects of carbon nanomaterials use in agr...University of Trieste
1) Carbon-based nanomaterials show potential for various applications in agriculture such as sensors, soil remediation, plant nutrition, and pest/disease control.
2) Their use raises environmental and health concerns that require further investigation as regulations for nanomaterials are still developing.
3) The European Union is funding numerous projects to better understand the risks of carbon nanomaterials and develop safe-by-design products for agricultural applications.
Medi9 is a new biocide technology that combines conventional biocides with a polymer backbone. This allows lower concentrations of biocides to be effective against microorganisms. Medi9 has been tested against various bacteria, fungi, and viruses according to European standards, showing effectiveness as a broad-spectrum sanitizer. It can be formulated into products for hand sanitization, hard surface cleaning, and disinfecting medical devices to target markets in healthcare, food production, and other industries.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
10 step marketing plan (oxivir)
1. 10 STEP
Marketing Plan for
Oxivir Cleaner Disinfectant
Restituto R. Mines Jr.
June 21, 2010
1
2. Agenda:
5 Steps for Part 1 (PTM & Positioning)
5 Steps for Part 2 (Marketing Mix and Strategy)
Positioning to the Primary Target Market
Oxivir Primary Target Market
PTMs Needs, Wants, Expectations
Oxivir Competition
Oxivir Positioning
Market Size
Marketing Mix Strategy
3. 5 Steps for Part 1
(PTM and Positioning)
1. Oxivir PTM are Infection Control Nurses
Housekeepers, Cleaners, Staff Nurses
2. Who want to have a safe, broad-spectrum
and fast-acting disinfectant product
3. Can choose Lysol, Domex, Greenex,
Presept as alternatives
4. Gap is all other brands focus on disinfection
capability alone
5. The Infection Control market size is Php
400 Million.
4. 5 Steps for Part 2
(Marketing Mix & Strategy)
6. Oxivir is a one step cleaner disinfectant
available in ready-to-use and
superconcentrates
7. Is 15% Premium over the leading brand
8. Uses face to face selling, experiences
through trials, round table discussions,
symposium, road shows and
presentations
9. Distribution nationwide and Micronesia
10. Uses a differentiation approach
6. 1. Oxivir primary target
market (PTM) are the
Infection Control Nurses
Demographics (23-60, Male/Female,
Single/Married, Hospital workforce, Infection
control department members)
Lifestyle (Decision-makers, influencers,
hygiene-compliant, high expectation on
hygiene )
Behavior (Cleaning & Disinfection process -
3 times a day, general disinfection, after
discharge, intensive, critical cleaning)
7. Infection Control Nurses first user mentality
Patient, Guest, Staff needs to be protected
from bacteria and viruses
8. 2. My PTM’s NWE
Infection Control Nurses need
Patient, visitors and hospital staff needs to be protected, Safety and
Protection
Infection Control Nurses first user prestige, Esteem needs and
recognition
Nurses choose Oxivir over other disinfectants because of
Disinfection capability, cleaning effectiveness, personal health and safety and
environment responsibility; brand
Nurses expect with the application of Oxivir
One step Cleaner and Disinfectant with faster kill time of 1
minute, simple and easy to use, safer, effective, no need for rework, safe for
all surfaces, does not affect air quality, leaves no residue and safe for uses
9. 3a. Oxivir has many
formidable competitors
Direct: Lysol, Domex, Greenex, Presept
Indirect: Zonrox, Clorox, Isopropyl
alcohol
Variables: Price, packaging, safety,
cleaning & disinfectant efficacy, kill
time, convenience of use, availability,
environment impact brand
10. 2 Examples of Position Map
1. Price vs. Efficacy
2. Position vs. Branding
11. Oxivir is an innovation product:
New in the Phil. Market
Price vs. Efficacy
Price/ Age Cleaner Bactericidal Virucidal Tuberculocidal
Matrix
High
price Lysol Lysol
Oxivir Oxivir
Oxivir Oxivir
Low
Price Zonrox
Greenex
Greenex
Zonrox
12. Oxivir positioning
Positioning vs. Brand Matrix
PARAMETERS OXIVIR LYSOL ZONROX
DOMEX CLOROX
Disinfectant Efficacy
- Bactericidal/Virucidal ++++++++++ ++++++++ +++++
- Tuberculocidal ++++++++++ Not Tb Not Tb
- Kill time 1 minute 10 minutes 3 minutes
Cleaning Efficacy ++++++++++ +++++ +++
Personal Safety
- Non-irritating ++++++++++ +++++ +
- No lingering odor ++++++++++ +++++ +
- No VOC's ++++++++++ ++ +
- No harmful residue ++++++++++ ++++++++ +++
Environment effect
- Biodegradable ++++++++++ +++++ +
13. 4. Oxivir positions strongly in a
differentiation market opportunity
Oxivir is the only one step cleaner and
disinfectant in the market
that gives faster kill on microbes in 1 minute
for all surface disinfection by Infection
Control Nurses
who want safe, effective and an environment
friendly product
Others focus on disinfection capability alone
14. 5a. Market size using competitor
data
1. SEC/DTI Data
Total Sales annually
2. vs. known Industry size comparisons
3. vs. suppliers (Instrument disinfection,
dispensers)
4. Logistics capability
15. INFECTION CONTROL
COMPETITOR SIZE
Php 350 Million
Others 30
M
B. Chemie
20 M
Ethicon
Green Cross Pascual
30 M
Anios
Anios
30 M Green Cross
Ethicon
Pascual 200 M Bode Chemie
50 M
Others
RBSD-Marketing Department
16. 5b. Market size using company
data
1. Claimed market share
2. Estimate on market share
Fair share of market
3. Historical sales
17. 5b. Based on JohnsonDiversey data
* JohnsonDiversey Philippines data:
Oxivir Sales is
Php 8.0 Million
* JohnsonDiversey claims market share
of 2% for Oxivir
* Total Infection Control Market is Php
400 Million
18. 5c. Market size using
customer data
1. Annual Application
Per Hospital - Private and Public
Spend (Budget) by Infection Control
Department
Cleaning Application Frequency
(Standard)
Price per Spray of Disinfectant
19. 5c. Consumer data indicates
a size of Php 520 Million
Disinfection Application:
Number of Hospitals X Application
Frequency X Price/Spray X No. of days
1,828 x 3 x P0.26 X 365 =
Php 520 Million
20. 5. Concluded that infection
control market is:
1. Competitor data= Php 350 Million
2. Company data = Php 400 Million
3. Application data = Php 520 Million
22. 6a. Photo of Product
Oxivir Tb
The Science of Compliance
The 1st New Disinfectant
Technology in 20 Years!
23. 6a. Infection Control Surface
Disinfection is dominated by
Lysol Brand
Category Brand Industry Players
Surface Disinfectant Clorox Clorox Company
Domex Unilever
Lysol Reckitt
Zonrox Green Cross
Green Cross Alcohol Green Cross
Greenex Green Cross
26. 6b. Product Description
Oxivir is a hospital-grade, one-step
cleaner disinfectant that is EPA and
FDA approved. The 1st disinfectant
technology after 20 years. The Active
ingredient is Accelerated Hydrogen
Peroxide
There are 2 pack sizes- 1 quart Ready
to Use, 1 gallon Oxivir Concentrate
30. Cleaning Staff Prefer
OxivirTb
It’s a safer alternative with all 0’s for
HMIS Ratings
Pleasant and mild odor
Versatile and safe on surfaces
31. OxivirTb Has A Stellar
Environmental Profile
Active ingredients breakdown to O2 and
H2O (that’s oxygen and water!)
No VOCs (Volatile Organic Compounds)
38. Schedules
ACTIVITIES TIMELINES
Account trial (Makati Medical Center) - laboratory September 2008
test and application usage
Launch to JD Sales Team October 2008
Presentation to Distributors (Camewell Marketing, October 2008
Micel Marketing, Subic Bay Workers, Octagene,
CUT) Janitorial Services (CBM), Key accounts
(Baguio Country Club, Far East Hotel)
Start of Roadshow to Top Luzon Hospitals October 2008
39. Schedules
HOSPITALS TIMELINES
San Juan Medical Center, Angeles University Hospital, October 2008
Pampanga Medical Specialist, JBL Hospital, Quezon City
Gen. Hospital, East Avenue Medical Center, Tala
Leprosarium, San Lazaro Hospital, Valenzuela Med. Center
Rizal Medical Center, Quirino Hospital, Sto. Nino November 2008
Hospital, Nazareth Hospital, Saint Lucy Hospital, Benguet
General Hospital, Ilocos Training Medical Center-La
Union, Lorma Hospital, Pines Hospital, Benguet Gen.
Hospital, Baguio General Hospital
Cebu Doctors Hospital, Chong Hua Medical Center, Cebu December 2008
North and South General Hospital, Silliman Medical
Center, Mactan Doctor’s Hospital, Perpetual Succor
Hospital, Davao Doctors Hospital, Davao Med. Center,
San Pedro Hospital, Davao Regional Hospital, Tagum
Regional Hospital, Brokenshire, Bishop Reagan
40. Strategies For OxivirTb
1) Key decision makers
and influencers
2) Buyer hot buttons
3) Key questions to ask
(CNA)
4) Elevator Speech (card)
41. Strategies For OxivirTb
Key decision makers and influencers
Infection Control Convincing
Environmental Services
Infection Control
Is the key
Healthcare CEO’s
Hospital Staff / Nursing
Cleaning Staff
42. Strategies For OxivirTb
Infection Control Hot Buttons
1. Claims
Efficacy data
Contact time
Ease of compliance
Safety
2. Cleaning Ability
3. 3rd Party Testimonials / Referrals
4. Peer Reviewed Data / Studies
5. Convenient Format
43. Proof Sources to Support Infection
Control Presentations
Oxivir Tb Efficacy Data
Technical Bulletins
3rd Party Referrals
Peer Reviewed Studies
Previous Studies on AHP by academics such as Dr. Syed
Sattar (Canada’s preeminent authority on surface
disinfection)
List of Canadian healthcare institutions using AHP
Suburban Hospital- FDA Study (Bethesda, MD.)
44. Effects of an Environmental Services Professional Training Course and Cleaning
Products on the Rates of Infection Seen at Large Suburban Hospital
(Cannot disclose name of Hospital until study is published)
BACKGROUND TRAINING Table 1. Antibiotic use rates before and after training course.
In 2000, National Institutes of Health (NIH) and U.S. All ES staff at Suburban Hospital, Bethesda, MD, participated in the formal
training program at the initiation of the study. Experience in performing % change
Food & Drug Administration (FDA) personnel Month pre-course post-course
conducted a survey at 10 percent of the District of healthcare environmental services work among the staff ranged from a few weeks
to 26 years. Eight months after the initial training, ES staff received in-service -0.0572
Columbia (DC) hospitals. The investigators found that August 1.905 1.796
training on the use of the product, Oxivir Tb/Oxivir Tb AHP.
hospital housekeeping practices varied widely between 0.0533
institutions and there was no standardized training September 1.820 1.917
COURSE CONTENT
program for environmental services (ES) personnel. 0.0232
October 1.811 1.853
For example, cleaning practices did not allow for the Occupational Hazards
appropriate contact time when disinfectants were Types of Infectious Agents and Infection Waste -0.0605
24 month study based on
Infection Control and Prevention November 1.867 1.754
applied to surfaces. This study evolved from the Cleaning for Health 0.0072
results of that survey. Hazardous Material Safety December 1.523 1.534
Needle-stick and Injury Prevention -0.1109
Spill Response January 1.758 1.563
EVS training and new
Regulated Medical Waste Transportation Requirements -0.1832
February 1.856 1.516
-0.1522
OBJECTIVES March 1.807 1.532
The purpose of this study was to determine whether a formal -0.0600
NEW DISINFECTANT The rates show an average decrease of 6.0%, which was a borderline statistically significant
Average
disinfectant intervention,
eight-hour training course for Environmental Services (ES)
personnel, and the addition of a new disinfection product would Oxivir Tb/Oxivir Tb - Accelerated Hydrogen Peroxide (AHP) product difference (p = 0.0839).
effect a change in the overall healthcare associated infection rate. approved by USEPA for use as a one-step cleaner disinfectant.
Contact Time – the product carries a 30 sec. broad-spectrum sanitizing claim, a
1-min. bactericidal claim against vegetative bacteria, a 1-min. virucidal claim Table 2. Antibiotic use rates before and after training course plus Oxivir Tb/Oxivir AHP.
METHODS AHP technology, shows
ES personnel received eight hours of occupational safety and
health, infection control and prevention and environmental
against both enveloped and non-enveloped viruses, a 5-min. Tuberculocidal
claim, and a 10-min. fungicidal claim.
Safety Profile – most favorable category allow by USEPA Month pre-course post-course + Oxivir Tb
% change
significant reduction in
management training prior to the introduction of a new -0.1798
April 1.869 1.533
disinfection product.
OTHER INTERVENTIONS -0.3100
Monthly antimicrobial use rates twelve months before the training May 1.985 1.370
were compared to the monthly antimicrobial use rates eight 1. Infection control personnel introduced new measures to encourage staff -0.1571
months after the training and four months after introducing the and visitor hand washing. June 1.872 1.578
new disinfection product.
Hospital Acquired
2.
3.
4.
Durable hand washing signs were posted in restrooms and at staff and
public hand washing areas.
“It’s OK to ASK” hand washing brochure was distributed to patients in
admissions packets.
Alcohol foam dispensers were installed throughout the hospital.
July
Average
1.925 1.752
-0.0899
-0.1842
There was an average decrease of 10.1%, and a statistically significant reduction in antibiotic
use rate for the post-training and Oxivir Tb/Oxivir AHP period (p = 0.0065).
RESULTS
The average rate of decrease in antimicrobial use was 10.1%
after implementation of the training program and the
introduction of the new disinfection product (p=0.0065).
Infections (HAI’s) and
CONCLUSION
Training of ES personnel increased confidence levels and,
associated costs…
along with the new product, enhanced over-all performance in
cleaning and the proper use of disinfection products.
The evidence suggests that the use of a structured, comprehensive occupational safety and health and environmental management training program for ES personnel with the
addition of a cleaning product that requires less contact time can have a statistically significant impact on the healthcare acquired infection rate in hospitals.
ACKNOWLEDGEMENTS
We are very thankful to the Environmental Services Cleaning Professionals at Suburban Hospital for their participation in this study and commitment to reducing HAI. Thanks also to CAPT Edward Pfister at the National
institutes of Health for his assistance during the ESP training phase of this study. We would also like to thank Virox Technologies Inc. and JohnsonDiversey Inc. for providing the Oxivir Tb disinfectant to Suburban Hospital for
use in our study.
45. OxivirTb Marketing Support
Brochures and Sell Sheets
Training Materials
Consolidate to order Sample of product
Ads for Trade Journal Advertising
Launch binder
Direct Mail Campaign to pre-selected contacts
46. Trade Advertising
Managing
Infection
Control Ad
(APIC Show
Issue), and
Infection
Control Today
48. 8b. Competitor promo
•Partnership program
•Umbrella Scheme
•Equipment Support Program
•Discount
49. 9. Oxivir is distributed nationwide
using JohnsonDiversey
distribution network
26 Distributors – Nationwide
Direct delivery/shipment to tertiary hospital
accounts and small hospital accounts
through Distributors
Cash and 30-day credit transaction
Electronic Fund Transfer System (EFTS)
50. 10. Oxivir is an innovation
Oxivir’s main strategy is differentiation.
It also benefits from the supply and
distribution leverage of JohnsonDiversey.
Has an excellent quality and technology,
premium priced, product distributed
nationwide.
51. Summary
• Oxivir Primary Target Market are Infection Control
Nurses
• PTM Needs – Protection & Safety, Recognition
Wants – Disinfection Capability, Cleaning Efficacy,
Personal Health and Safety, Environment
Responsibility
• Competition – Direct (Lysol) and Indirect (Zonrox)
• Oxivir Positioning – the only one step cleaner
disinfectant in the market
52. Summary
• Market Size – Consumer (Php 520 M), Competition
(Php 350 M), Company (Php 400 M)
• Marketing Mix Strategy
• Price is 15% premium over direct competitor Lysol
• Promo – Demo trials, Road Shows, Trade
Advertising, Presentation, Face to Face Selling,
Direct Mail, Symposium
• Distribution is nationwide
• Main Strategy is differentiation
53. 10 STEP
Marketing Plan for
Oxivir Cleaner Disinfectant
Restituto R. Mines Jr.
June 21, 2010
53