Marketing plan
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This document outlines a 10 step marketing plan for RiteMed Metformin, a generic diabetes medication. The target market is type 2 diabetes patients in the Philippines. RiteMed aims to position itself as the lowest priced metformin available, boasting "right medicines, priced right" and being 20-80% cheaper than competitors. The marketing mix proposed includes nationwide distribution at the lowest price point in the market, promotion through media, sales representatives and health campaigns, and a strategy of offering quality assurance at minimum price through a branded-generic approach.
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The document discusses disease awareness campaigns by pharmaceutical companies in Europe. It notes that while EU law prohibits direct advertising of prescription drugs to the public, companies use unbranded campaigns to indirectly promote their products. Several case studies of campaigns are presented that stretch and violate ethical guidelines by inappropriately fear-mongering about diseases and implying the need for specific brand-name drugs without disclosing risks. The document calls for regulatory agencies to better screen such campaigns and ensure companies are not using social media for disguised drug advertising.
Launching dietary supplements successfully in India.
The document discusses strategies for successfully launching dietary supplements in India. It notes that the burgeoning nutraceutical industry in India is attracting many players looking to enter the market. However, launching dietary supplements in India presents unique challenges compared to pharmaceutical marketing, including different regulatory requirements. The article outlines key strategic decisions around product classification, development, regulatory approval process including registration, permitted claims, labeling, packaging and quality standards that are crucial for successful market entry.
Direct to consumer pharmaceutical advertising
This document discusses direct-to-consumer pharmaceutical advertising (DTCPA) and debates its pros and cons. It notes that annual DTCPA spending by pharmaceutical companies is $4 billion. Supporters argue DTCPA educates patients and encourages discussion with doctors, while opponents argue it drives overprescription and costs. The document examines different types of DTCPA, spending trends, and proposed remedies like limiting new product ads or requiring FDA pre-clearance of ads. In conclusion, it states DTCPA has both benefits and risks, and remedies aim to maximize benefits and minimize harm.
Direct To Consumer Advertising Of Prescription Drugs Pharmaceutical Industry
The pharmaceutical industry views direct-to-consumer (DTC) drug advertising positively as it can educate patients, foster competition, and increase communication between patients and doctors. However, critics argue that DTC advertising leads to overuse of prescription drugs, increased drug prices, and can interfere with the physician-patient relationship. The Pharmaceutical Research and Manufacturers of America (PhRMA) works to advocate for policies supported by their industry and has established guiding principles for responsible DTC advertising.
Drug Bulletin of Nepal
The document summarizes several important drug regulatory news and safety updates from regulatory authorities including Health Canada and the US FDA. It provides warnings and updates to healthcare professionals in Nepal about potential drug interactions and risks, including:
1) The risk of high anion gap metabolic acidosis with concomitant use of flucloxacillin and paracetamol.
2) The possible risk of hypothyroidism in infants given iodine-containing contrast agents.
3) The removal of a boxed warning about asthma deaths for medicines containing inhaled corticosteroids and long-acting beta agonists.
4) The rare risk of subacute cutaneous lupus erythematosus with proton
Ethical Implications of Orphan Drug Research Incentives
1. This presentation will go over the implications of research incentives limited to orphan drugs.
2. It will demonstrate the case and summarize the key points from a high level. Furthermore, this will provide a basis on how to address the the dilemmas.
NOTE - This presentation was made as part of an assignment for a Course PME 542 (Regulation and Compliance in the Pharmaceutical Industry) at Stevens Institute of Technology, Hoboken, New Jersey
Prepared By - Jing Mi, Ali Raza and Kuldeep Badoniya
Grove Fresh
Grove Fresh Ltd. was founded in 1994 and registered remarkable year-on-year growth of 52% to become a 3.2 million pound company by 1996. It operates in the organic juices market in the UK and is known for its high quality products and innovative marketing. It has since acquired companies in Germany and France. The document discusses Grove Fresh's target customers, pricing strategy, distribution channels, SWOT analysis, and strategies for achieving further growth.
Pharmacy day.pptx
The detailed presentation on role of Pharmacist in the health care system. It also explain the theme of pharmacy day for 2022.
Its emphasize the there is change in the scope of pharmacist and challenges ahead to meet the society expectation and tells about how to achieve the same.
Pharmaceutical Supply Chain Dynamics and Intelligence
Global pharmaceutical companies are modeled with a supply chain, which ensures that the right drug reaches the right people at the right time and in the right condition. The supply chain also ensures 100% product availability at optimum cost by carrying huge inventory, which maintains 100% fill rate. Manufacturers are trying to cut down development time to save costs. For example, a drug manufacturer who can trim development time by 19% can save up to USD 100 million. But if a drug is getting delayed to reach the market, the time delay costs the company around USD 1 million a day. So, pharmaceutical companies today are designing the supply chain to be as responsive as possible to reduce entry time to the market thereby increasing profit margins.
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Launching dietary supplements successfully in India.
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Marketing plan
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