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Indian Super League ISL is the 5th most followed football league in the world on social media

Ranking of top football leagues on social media.
* English Premiere League is the most followed football league in the world.

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Indian Super League ISL is the 5th most followed football league in the world on social media

  1. 1. SOCIAL MEDIA RANKING OF TOP FOOTBALL LEAGUES SOCIAL MEDIA RANKING OF TOP FOOTBALL LEAGUES
  2. 2. 8 I-League www.simplify360.com FANS 13,022 7,091 SSI 11.1
  3. 3. www.simplify360.com  I-League is less noticed by fans because for minimal social media activity.  It falls behind ISL because of the lack of advertising and marketing.  East Bengal F.C though have managed to fetch a million fans on Facebook.  To make a mark on the footballing world , it needs to put efforts in the quality of play. TALKING POINTS
  4. 4. 7 Ligue-1 www.simplify360.com FANS 1,370,863 162,056 SSI 27.8
  5. 5. www.simplify360.com  The French league have failed to make an impression on global fans because of their inability make a mark in European championships.  Only one French club has won the Uefa Champions League till date .(Marseille in 1993) TALKING POINTS
  6. 6. 6 ISL www.simplify360.com FANS 1,667,692 99,055 SSI 33.3
  7. 7. www.simplify360.com  For its debut season the Indian Super League (ISL) has managed to fetch a whooping 1.6 million fans on Facebook and 99k followers on Twitter.  The presence of Marquee players viz Del Piero , Elamo Blumer , Robert Pires and many more have played a significant role.  Also, a link with Bollywood personalities has led to many fans. TALKING POINTS
  8. 8. 5 MLS www.simplify360.com FANS 1,410,860 629,320 SSI 44.4
  9. 9. www.simplify360.com  Football, or Soccer , as Americans call it , is slowly becoming popular as sport among them.  The world first noticed Major League Soccer (MLS) when David Beckham joined LA Galaxy from Real Madrid in 2007.  It became more popular when Thierry Henry too moved to USA to play for New York Red Bulls.  The U.S men's team also showed a note-worthy performance reaching the round of 16 and have been consistently qualified for every WC since 1990. TALKING POINTS
  10. 10. 4 Serie A www.simplify360.com FANS 2,802,522 343,707 SSI 55.6
  11. 11. www.simplify360.com  The Serie A has lost its charm over the past few years due to lack of quality of play , hence the relatively lower number of fans.  Despite this , the league stand at fourth because of its history and the threat that the Italian clubs once used to pose.  The Italian clubs A.C Milan (7) , Inter Milan(3) and Juventes(2) have combined won 12 Uefa Champions League titles. TALKING POINTS
  12. 12. 3 Bundesliga www.simplify360.com FANS 2,538,309 794,236 SSI 61.1
  13. 13. www.simplify360.com  The relatively lower number of fans of Bundesliga is because of lack of competition  Majority of the fans of the league are because of Bayern Munich and Borussia Dortmund.  The quality performance provided by German clubs in European Champions is noteworthy and hence fetched many global followers. TALKING POINTS
  14. 14. 2 La-Liga www.simplify360.com FANS 15,054,953 2,012,350 SSI 77.8
  15. 15. www.simplify360.com  La Liga has the top two globally followed clubs viz. F.C Barcelona(80 million) and Real Madrid F.C(78 million)  The two clubs have won a total of 14 Uefa Champions League title , more the clubs combined from each country-wise leagues in Europe.  The presence of the world’s two best players , Lionel Messi and Critstiano Ronaldo is one of the major reasons for La Liga’s fan following.  Cristiano Ronaldo and Lionel Messi alone have 103 million and 76 million fans respectively on Facebook.  Also ,the rise of Atletico Madrid making the La-Liga a three-horse race has caught the eyes of many viewers TALKING POINTS
  16. 16. 1 BPL www.simplify360.com FANS 26,857,542 6,735,256 SSI 88.9
  17. 17. www.simplify360.com  The Barclays Premier League has the highest fans on social media  It can be accounted for by the competitive nature of the league  The fight for the title race and a berth in the UEFA Champions League is very tight.  The number of globally famous clubs in BPL is the highest (5) – Manchester United, Chelsea, Liverpool , Arsenal and Manchester City TALKING POINTS
  18. 18. Methodology Simplify360 Social Index(SSI) score has been used for ranking the leagues. The SSI score has incorporated Facebook fans and Twitter followers Higher the SSI score , better the Ranking. www.simplify360.com
  19. 19. About Simplify360 US Headquarter: 1330, Capital Parkway, Carrollton, TX 75006 Phone : 347-468-7251 India: 3rd Floor, 7/1 Binnamangala, 100 Feet Road, Indiranagar, Bangalore 560038. Phone : +91 80 40971130 Address CONNECT WITH US (click on the icons)
  20. 20. Social Business Intelligence www.simplify360.com Simplify360 is the leading social business intelligence. Offerings include: •Social Marketing Suite for agencies •Social Contact Centre for BPOs •Social Command Centre for Enterprises We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.
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