10 Quick Google Adwords Tips that will help you increase your CTR and Quality Score and decrease your CPC. For relevant articles please visit www.lindagalaziou.gr

1. 10 QUICK GOOGLE
ADWORDS TIPS
By Linda Galaziou

2. TIP #1
v Create multiple Adgroups so that each adgroup has a common
theme. Keywords in each adgroup should be relevant and close to
each other.

3. TIP #2
v Use broad match modifier instead of broad match keywords. This
help you have more control and relevant searches.

4. TIP #3
v Use the top spender keyword inside the adtext of the adgroup.
This will help you increase the CTR of ad text as it will be bold when
a user searches for this term.

5. TIP #4
v Use the top spender keyword inside the display URL of the adtext.
This will also increase CTR and ad relevance to the search query.

6. TIP #5
v Make sure that you lead users to the proper destination URL. The
landing page should be relevant to the search query.

7. TIP #6
v Check often the quality score of your keywords and if it is low, try
to increase it.

8. TIP #7
v Check often the search terms report. This will help you discover
new keywords that should be added to your account as well as
negative ones that should be excluded.

9. TIP #8
v Add exact match keywords instead of having only broad match
keywords. Sometimes, this well help us decrease your CPC.

10. TIP #9
v Try a Google AdWords experiment 50-50 if you can’t decide
which is the proper destination URL from the beginning. After a
while, you will be able to decide which one converts the most.

11. TIP #10
v Use a shared budget for your campaigns if you don’t know how
much each campaign is capable of spending at the beginning. Check
after a while and allocate the budget appropriately.