ABC Entertainment is owned by The Walt Disney Company. It received 76 Emmy nominations in 2008. Some of its popular shows include Lost and its marketing teams have won Marketing Maverick awards for their work.
This document discusses various ways that athletes can build their brand and profile through appearances, autograph signings, motivational speaking, meet and greets, point-of-purchase ads, print ads, internet ads, radio ads, television ads, and social media. It provides examples of NFL athletes like Miles Austin, Clay Matthews, Trent Dilfer, Keith Rivers, Brandon Jacobs, Von Miller, Kevin Walters, Reggie Wayne, Mark Sanchez, Jamaal Charles, Brandon Meriweather, and Jake Locker participating in these types of branding activities through advertisements, promotions, and social media outreach.
Clark Kent nació en Krypton y fue enviado a la Tierra por sus padres antes de que su planeta fuera destruido. Fue adoptado por Jonathan y Martha Kent en Smallville, donde pasó su juventud y conoció a su primer amor Lana Lang. Más tarde trabajó como periodista en el Daily Planet, donde conoció a Lois Lane, sin saber que también era Superman. Superman posee poderes como fuerza sobrehumana, vuelo, rayos láser por los ojos y visión de rayos X. Su debilidad es la kryptonita.
The document discusses the 2013 film Man of Steel and how it portrays Superman. It explores whether the film's version of Superman fits the archetype presented in the comics. While Superman is typically depicted as reflecting society's good and being a "God among men", Man of Steel shows him more as a weapon of mass destruction who feels obligated to use his powers. The document also questions what ideals modern superhero films and society present to viewers.
This document outlines a social media marketing campaign for a film studio. The goals are to alter people's perception of the brand, generate buzz, and excite people about upcoming films. The plan is to create 10 unlockable videos for each film, including 1 trailer, and distribute them across Facebook, Twitter, YouTube, and Reddit. It also involves mobile games and video apps, as well as a soundtracks app. The total budget is $100,000-$130,000 covering social media, video production, mobile apps, SEO, and more. Success will be measured by whether all videos are released, overall sentiment, and audience engagement with the film.
DreamWorks relies on powerful technology from HP and Intel to create visually stunning animations. HP provides converged infrastructure including servers, storage, networking and workstations that DreamWorks uses in their rendering farms to generate characters. HP's ProLiant servers gave DreamWorks over 40% increased throughput and 42% improved performance. Intel helped optimize animation software to cut costs and collaborated with DreamWorks on tools like Apollo and PrEMO that allow artists to make real-time changes and edits with high processing power.
The document discusses some of the most successful film studios today, including 20th Century Fox, Warner Bros, Universal Studios, DreamWorks, and Walt Disney. 20th Century Fox was founded in 1935 and produces films like Avatar and Star Wars. Warner Bros was founded in 1918 in Hollywood and produces films such as The Dark Knight and Harry Potter. Universal Studios was founded in 1912 and produces movies like E.T. and Jurassic Park. DreamWorks was founded in 1994 and produces animated films through Paramount Pictures, including Shrek and Madagascar. Walt Disney was founded in 1983 and produces films appealing to wide audiences, like Pirates of the Caribbean and The Chronicles of Narnia.
This document discusses various ways that athletes can build their brand and profile through appearances, autograph signings, motivational speaking, meet and greets, point-of-purchase ads, print ads, internet ads, radio ads, television ads, and social media. It provides examples of NFL athletes like Miles Austin, Clay Matthews, Trent Dilfer, Keith Rivers, Brandon Jacobs, Von Miller, Kevin Walters, Reggie Wayne, Mark Sanchez, Jamaal Charles, Brandon Meriweather, and Jake Locker participating in these types of branding activities through advertisements, promotions, and social media outreach.
Clark Kent nació en Krypton y fue enviado a la Tierra por sus padres antes de que su planeta fuera destruido. Fue adoptado por Jonathan y Martha Kent en Smallville, donde pasó su juventud y conoció a su primer amor Lana Lang. Más tarde trabajó como periodista en el Daily Planet, donde conoció a Lois Lane, sin saber que también era Superman. Superman posee poderes como fuerza sobrehumana, vuelo, rayos láser por los ojos y visión de rayos X. Su debilidad es la kryptonita.
The document discusses the 2013 film Man of Steel and how it portrays Superman. It explores whether the film's version of Superman fits the archetype presented in the comics. While Superman is typically depicted as reflecting society's good and being a "God among men", Man of Steel shows him more as a weapon of mass destruction who feels obligated to use his powers. The document also questions what ideals modern superhero films and society present to viewers.
This document outlines a social media marketing campaign for a film studio. The goals are to alter people's perception of the brand, generate buzz, and excite people about upcoming films. The plan is to create 10 unlockable videos for each film, including 1 trailer, and distribute them across Facebook, Twitter, YouTube, and Reddit. It also involves mobile games and video apps, as well as a soundtracks app. The total budget is $100,000-$130,000 covering social media, video production, mobile apps, SEO, and more. Success will be measured by whether all videos are released, overall sentiment, and audience engagement with the film.
DreamWorks relies on powerful technology from HP and Intel to create visually stunning animations. HP provides converged infrastructure including servers, storage, networking and workstations that DreamWorks uses in their rendering farms to generate characters. HP's ProLiant servers gave DreamWorks over 40% increased throughput and 42% improved performance. Intel helped optimize animation software to cut costs and collaborated with DreamWorks on tools like Apollo and PrEMO that allow artists to make real-time changes and edits with high processing power.
The document discusses some of the most successful film studios today, including 20th Century Fox, Warner Bros, Universal Studios, DreamWorks, and Walt Disney. 20th Century Fox was founded in 1935 and produces films like Avatar and Star Wars. Warner Bros was founded in 1918 in Hollywood and produces films such as The Dark Knight and Harry Potter. Universal Studios was founded in 1912 and produces movies like E.T. and Jurassic Park. DreamWorks was founded in 1994 and produces animated films through Paramount Pictures, including Shrek and Madagascar. Walt Disney was founded in 1983 and produces films appealing to wide audiences, like Pirates of the Caribbean and The Chronicles of Narnia.
The document discusses the origins of Superman and his creators Jerry Siegel and Joe Shuster. It suggests that Superman was influenced by Jewish mythology and symbolism, with Kal-El and Jor-El's Kryptonian names reflecting this, and that Superman's origin story of arriving from another world to help humanity mirrors the biblical story of Moses.
This document discusses the relationship between religion and science throughout history and how religion is portrayed in the Star Trek universe. It explores creator Gene Roddenberry's anti-religious views and how those views shaped the original Star Trek series. Later Star Trek series like Deep Space Nine and Voyager incorporated religious themes to a greater extent. The document also argues that Star Trek fandom exhibits characteristics of a civil religion and that Western science is sometimes practiced like a religion in our culture.
This document discusses various religious and folklore elements found in the Harry Potter series. It examines how Harry Potter incorporates storytelling functions outlined by Vladimir Propp, and depicts Harry as an archetypal hero. The document also analyzes symbolism, names, and Christian themes in the series, such as Harry representing the trinity with Ron and Hermione, and undergoing suffering, death, and resurrection similar to Christ.
This document summarizes the marketing campaign for the 2009 film Star Trek directed by J.J. Abrams. The campaign included releasing teaser trailers in early 2008, partnering with 80 companies worldwide who contributed $100 million total to promotions, and various brand partnerships where companies created Star Trek-themed products and contests to promote the film.
Sketching is a good and fast method for agile product design. Within a few hours you collaboratively create interface concepts for your website or your application.
This document compares Batman and Superman. It outlines that Batman has no superpowers but works with his sidekick Robin, while Superman has super strength and other powers. Both were created by DC Comics. Batman battles villains like the Joker and Two-Face in Gotham more frequently than Superman fights his villains in Metropolis. Bruce Wayne became Batman after his parents were killed to bring criminals to justice, while Clark Kent became Superman when sent to Earth by his parents to help people.
“Captain America's Boise Tea Party: Comic Books and Politics in American Culture.” Anthropology Department Colloquium, Idaho State University, March 5, 2010.
How Star Trek can help you understand Marketing StrategyDexter King, MBA
The document discusses how Star Trek's opening theme can help with marketing strategy by addressing three key questions: purpose, target market, and competition. The theme establishes the Enterprise's purpose as exploring new worlds, seeking life and civilizations, and boldly going where none have gone. It defines the target market as space, excluding Earth and sea. It identifies the Enterprise's competition as other starships and species exploring the galaxy. The theme therefore serves as an example of concisely answering the fundamental questions needed for an effective marketing strategy in just a few sentences.
This document discusses religion in Star Trek and Star Wars, Buddhism, and how Star Wars incorporates Buddhist concepts and mythology. It covers how Roddenberry and Lucas were influenced by Protestantism, and how Star Trek portrayed an enlightened secular future while Star Wars featured "The Force" as a universal principle and the Jedi Order as an institutional religion. It summarizes some key Buddhist concepts like the Four Noble Truths and Eightfold Path that are reflected in Star Wars through the Force and Jedi teachings and practices like meditation. The document also discusses how Star Wars fandom took on religious aspects for some followers who identified as Jedi on censuses.
1. The document outlines the major ages of comic books including the Golden Age, Silver Age, Bronze Age, and Post-Modern Age.
2. It discusses common themes, narrative patterns, and religious influences seen across comic books such as the monomyth and biblical stories.
3. Methodologies for researching comics are presented, including analyzing the relationship between words and images and looking at myths and symbols.
This document outlines the marketing plan for the blockbuster film Star Trek. The core audience is identified as 12-34 year old males, with adults as a secondary audience. Marketing will start over a year before the May 2009 release date, beginning with teaser materials in January 2008. A multi-phase marketing campaign will target both dedicated "Trekkies" as well as broader blockbuster fans, maximizing spectacle and the new cast while minimizing legacy elements. A media strategy will broadly target males with impactful placements of spectacular, inclusive creative materials centered on establishing the film as the most anticipated of the summer. Cinema posters and trailers will be the first visual materials, beginning with teaser versions in January and November 2008.
Star Trek can be categorized under multiple genres including science fiction, action adventure, fantasy, and space western. It explores sub-genres such as romantic drama, catastrophe, mutation of creatures, and space/time travel. Across genres, Star Trek utilizes futuristic settings and technologies to develop narratives that examine new ideas and push the boundaries of imagination. Through its diverse settings and storylines, Star Trek provides viewers a neutral perspective to consider challenges between good and evil.
Shanghai Disney Resort Digital StrategyJulia Janssen
This document outlines Shanghai Disney Resort's digital strategy to target established families with children aged 10-18 and incomes over $75,000 living in China, South Korea, Japan, the United States, and Russia. The strategy includes social media posts, a mom blog, Google AdWords ads, and mobile updates on construction to drive web traffic and reservations in the lead up to the park's opening. Metrics like web analytics, reservations, and park attendance will evaluate the $66,800 budget across blogging, Facebook, and Google ads over the 8 months until launch.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
The document discusses the origins of Superman and his creators Jerry Siegel and Joe Shuster. It suggests that Superman was influenced by Jewish mythology and symbolism, with Kal-El and Jor-El's Kryptonian names reflecting this, and that Superman's origin story of arriving from another world to help humanity mirrors the biblical story of Moses.
This document discusses the relationship between religion and science throughout history and how religion is portrayed in the Star Trek universe. It explores creator Gene Roddenberry's anti-religious views and how those views shaped the original Star Trek series. Later Star Trek series like Deep Space Nine and Voyager incorporated religious themes to a greater extent. The document also argues that Star Trek fandom exhibits characteristics of a civil religion and that Western science is sometimes practiced like a religion in our culture.
This document discusses various religious and folklore elements found in the Harry Potter series. It examines how Harry Potter incorporates storytelling functions outlined by Vladimir Propp, and depicts Harry as an archetypal hero. The document also analyzes symbolism, names, and Christian themes in the series, such as Harry representing the trinity with Ron and Hermione, and undergoing suffering, death, and resurrection similar to Christ.
This document summarizes the marketing campaign for the 2009 film Star Trek directed by J.J. Abrams. The campaign included releasing teaser trailers in early 2008, partnering with 80 companies worldwide who contributed $100 million total to promotions, and various brand partnerships where companies created Star Trek-themed products and contests to promote the film.
Sketching is a good and fast method for agile product design. Within a few hours you collaboratively create interface concepts for your website or your application.
This document compares Batman and Superman. It outlines that Batman has no superpowers but works with his sidekick Robin, while Superman has super strength and other powers. Both were created by DC Comics. Batman battles villains like the Joker and Two-Face in Gotham more frequently than Superman fights his villains in Metropolis. Bruce Wayne became Batman after his parents were killed to bring criminals to justice, while Clark Kent became Superman when sent to Earth by his parents to help people.
“Captain America's Boise Tea Party: Comic Books and Politics in American Culture.” Anthropology Department Colloquium, Idaho State University, March 5, 2010.
How Star Trek can help you understand Marketing StrategyDexter King, MBA
The document discusses how Star Trek's opening theme can help with marketing strategy by addressing three key questions: purpose, target market, and competition. The theme establishes the Enterprise's purpose as exploring new worlds, seeking life and civilizations, and boldly going where none have gone. It defines the target market as space, excluding Earth and sea. It identifies the Enterprise's competition as other starships and species exploring the galaxy. The theme therefore serves as an example of concisely answering the fundamental questions needed for an effective marketing strategy in just a few sentences.
This document discusses religion in Star Trek and Star Wars, Buddhism, and how Star Wars incorporates Buddhist concepts and mythology. It covers how Roddenberry and Lucas were influenced by Protestantism, and how Star Trek portrayed an enlightened secular future while Star Wars featured "The Force" as a universal principle and the Jedi Order as an institutional religion. It summarizes some key Buddhist concepts like the Four Noble Truths and Eightfold Path that are reflected in Star Wars through the Force and Jedi teachings and practices like meditation. The document also discusses how Star Wars fandom took on religious aspects for some followers who identified as Jedi on censuses.
1. The document outlines the major ages of comic books including the Golden Age, Silver Age, Bronze Age, and Post-Modern Age.
2. It discusses common themes, narrative patterns, and religious influences seen across comic books such as the monomyth and biblical stories.
3. Methodologies for researching comics are presented, including analyzing the relationship between words and images and looking at myths and symbols.
This document outlines the marketing plan for the blockbuster film Star Trek. The core audience is identified as 12-34 year old males, with adults as a secondary audience. Marketing will start over a year before the May 2009 release date, beginning with teaser materials in January 2008. A multi-phase marketing campaign will target both dedicated "Trekkies" as well as broader blockbuster fans, maximizing spectacle and the new cast while minimizing legacy elements. A media strategy will broadly target males with impactful placements of spectacular, inclusive creative materials centered on establishing the film as the most anticipated of the summer. Cinema posters and trailers will be the first visual materials, beginning with teaser versions in January and November 2008.
Star Trek can be categorized under multiple genres including science fiction, action adventure, fantasy, and space western. It explores sub-genres such as romantic drama, catastrophe, mutation of creatures, and space/time travel. Across genres, Star Trek utilizes futuristic settings and technologies to develop narratives that examine new ideas and push the boundaries of imagination. Through its diverse settings and storylines, Star Trek provides viewers a neutral perspective to consider challenges between good and evil.
Shanghai Disney Resort Digital StrategyJulia Janssen
This document outlines Shanghai Disney Resort's digital strategy to target established families with children aged 10-18 and incomes over $75,000 living in China, South Korea, Japan, the United States, and Russia. The strategy includes social media posts, a mom blog, Google AdWords ads, and mobile updates on construction to drive web traffic and reservations in the lead up to the park's opening. Metrics like web analytics, reservations, and park attendance will evaluate the $66,800 budget across blogging, Facebook, and Google ads over the 8 months until launch.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
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Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
5. ABC Marketing “Mavericks” ABC Entertainment's VPs of marketing were awarded the Marketing Maverick awards. The awards recognize the top marketing minds in television during the past year.