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Before You Can Sell Your Solution
You Must Sell Your Diagnosis

Format
How to Say it, Write it and Show it
Create Interest and Attraction

Describe the pain of the customer
Why does the problem persist?

Convince us that solving
the problem is worth the effort

1

Problem

How to Say it, Write it and Show it
Create Interest and Attraction

Vision explain or demo your Solution/Service
Clearly pointing out the benefits for the customers

What is the current stage
of development?

2

Solution

How to Say it, Write it and Show it
Create Interest and Attraction

How do you make money? Show opportunities
Channels of distribution and gross margins

Clearly defining your target customer
in the end. Who?

3

Business

How to Say it, Write it and Show it
Create Interest and Attraction

What technology magic and secret sauce gives you
potential for leverage and scale as you grow

What makes your solution unique
and defensible?

4

Elements

How to Say it, Write it and Show it
Create Interest and Attraction

Go-to-Market strategy. Disruptive or fit in?
Identify the market trends, size and value

How will you build awareness
and grow sales?

5 Marketing
How to Say it, Write it and Show it
Create Interest and Attraction

Map the competitive landscape. Edge players
Summarize the key market and current alternatives?

How are you different and better
than competitors?

6 Competition
How to Say it, Write it and Show it
Create Interest and Attraction

Describe the key players and advisors
What is the background and story for traction

Who's missing in the team?

7

Team

How to Say it, Write it and Show it
Create Interest and Attraction

Key metrics in revenues, expenses and growth
What are the key factors that drive this business?

Explain your pricing and your costs.
Breakeven point?

8

Finance

How to Say it, Write it and Show it
Create Interest and Attraction

How much money have you personally put in?
How much money are you raising at what valuation?

How are you planning
to spend this money?

9 Investment
How to Say it, Write it and Show it
Create Interest and Attraction

What do you want to see happen? Dream on...
What are some likely exit scenarios?

What do you need to make
your start a success?

0

Action

How to Say it, Write it and Show it
Create Interest and Attraction

Intellectual Property is your Primary Business Asset
Asset that needs to be protected

ISIClassification

Share
How to Say it, Write it and Show it
Create Interest and Attraction

Intellectual Property is your Primary Business Asset
Asset that needs to be protected

ISIClassification

Share
How to Say it, Write it and Show it
Ideacast

If they* do not see the Problem
then you have only one Solution
which is not a good Business

* Whose they…?

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10Q

  • 1. Before You Can Sell Your Solution You Must Sell Your Diagnosis Format How to Say it, Write it and Show it
  • 2. Create Interest and Attraction Describe the pain of the customer Why does the problem persist? Convince us that solving the problem is worth the effort 1 Problem How to Say it, Write it and Show it
  • 3. Create Interest and Attraction Vision explain or demo your Solution/Service Clearly pointing out the benefits for the customers What is the current stage of development? 2 Solution How to Say it, Write it and Show it
  • 4. Create Interest and Attraction How do you make money? Show opportunities Channels of distribution and gross margins Clearly defining your target customer in the end. Who? 3 Business How to Say it, Write it and Show it
  • 5. Create Interest and Attraction What technology magic and secret sauce gives you potential for leverage and scale as you grow What makes your solution unique and defensible? 4 Elements How to Say it, Write it and Show it
  • 6. Create Interest and Attraction Go-to-Market strategy. Disruptive or fit in? Identify the market trends, size and value How will you build awareness and grow sales? 5 Marketing How to Say it, Write it and Show it
  • 7. Create Interest and Attraction Map the competitive landscape. Edge players Summarize the key market and current alternatives? How are you different and better than competitors? 6 Competition How to Say it, Write it and Show it
  • 8. Create Interest and Attraction Describe the key players and advisors What is the background and story for traction Who's missing in the team? 7 Team How to Say it, Write it and Show it
  • 9. Create Interest and Attraction Key metrics in revenues, expenses and growth What are the key factors that drive this business? Explain your pricing and your costs. Breakeven point? 8 Finance How to Say it, Write it and Show it
  • 10. Create Interest and Attraction How much money have you personally put in? How much money are you raising at what valuation? How are you planning to spend this money? 9 Investment How to Say it, Write it and Show it
  • 11. Create Interest and Attraction What do you want to see happen? Dream on... What are some likely exit scenarios? What do you need to make your start a success? 0 Action How to Say it, Write it and Show it
  • 12. Create Interest and Attraction Intellectual Property is your Primary Business Asset Asset that needs to be protected ISIClassification Share How to Say it, Write it and Show it
  • 13. Create Interest and Attraction Intellectual Property is your Primary Business Asset Asset that needs to be protected ISIClassification Share How to Say it, Write it and Show it
  • 14. Ideacast If they* do not see the Problem then you have only one Solution which is not a good Business * Whose they…?