The document outlines 10 principles for print and online growth, including delivering locally relevant content in optimal formats, connecting with consumers through people-oriented stories, helping consumers with useful information, using visuals and short-form storytelling, differentiating content through unique consumer value, innovating to meet changing needs and interests, doing more watchdog journalism, making the publication a strong community voice, combating perceptions of bias, and encouraging interactivity.

1. 10 principles
FOR PRINT AND ONLINE GROWTH
Presented by Earl Maucker

2. Deliver exclusive, high impact,
locally relevant content in
optimal formats for each media.

3. Locally relevant, high impact

4. Why we care
Locally relevant, high impact

5. Connect with consumers through people-
oriented stories that view the world through
their eyes and provide rewarding experiences.

6. Stories to help readers with their daily lives.

7. The foreclosure story was portrayed as a game to keep it as accessible as possible.

8. Help consumers with personally useful,
“you-focused” information that enables
them to navigate their daily lives.

9. The Help Team launched our consumer initiative.

10. Now, consumer content is just part of our DNA.

11. Helping readers save money while also driving traffic online.

12. Using stimulating visuals, strong
navigation and short-form storytelling
devices to guide consumers to
information they value.

13. Cover toppers give quick access to top stories while driving readers inside for more.
Short-form stories are on templates to encourage use.

14. The top of each section are on templates to encourage use.
Short-form stories front promotes strategic inside content.

15. Short-form stories are on templates to encourage use.
Each section front promotes strategic inside content.

16. Medicare Short-form stories are on templates to encourage use. branded.
is important to our readership, so packaging is highly

17. An investigative series with broad public concern.

18. The packaging made the series easily identifiable in print and online and TV.

19. The packaging made the series easily identifiable in print and online and TV.

20. Short-form stories on covers often point to inside content.

21. Differentiate ourselves through unique
consumer value and vigorously
promote the benefits of our content.

22. Unique branding, bolder design make the paper stand out from the competition.

23. We emphasize personally relevant stories as often as possible.

24. Innovate continuously to
meet consumers’ changing
needs and interests.

25. Grids and other alternative storytelling devices make content more accessible.

26. Conversational headlines relate more directly to readers.

27. Do more watchdog journalism,
making sure it’s clearly labeled,
promoted and cross promoted.

28. Our investigative staff uncovered a multi-billion dollar corruption case.

29. We branded every related story...

30. ... to give the collection of stories memorable impact.

31. Make the newspaper and website a strong
voice in the community through powerful
journalism, lively writing and personality. Invite
consumers to participate in the discussion.

32. Sell your personalities.

33. For the presidential debates, we gave readers a scorecard to rate the candidates.

34. A visible editor encourages dialogue with readers.

35. Combat perceptions of bias that are inhibiting
to consumers, in part by building a staff with
diverse voices and backgrounds.

36. Our commitment to diversity is evident in the faces of our many columnists.

37. Diversity leadership beyond the newsroom.

38. The newly redesigned el Sentinel.

39. Encourage and enable interactivity of all kinds –
between staff and consumers, among
readers/users and with the community at large.

40. Use the interactivity of online to generate conversation.

41. Use the interactivity of online to generate conversation.

42. Use the interactivity of online to generate conversation.

43. Blogs extend the conversation further.

44. 10 principles
FOR PRINT AND ONLINE GROWTH
Questions?