1. 10 key takeaways from Digipharm 2011by Henrik Ahlqvistthe @vortexsurfer 27-30 September 2011 in London #digipharm http://www.healthnetworkcommunications.com/2011/digipharm-europe/

2. 1. Social media is probably overrated in pharma More than half of delegates said “Yes” to this proposition

4. Can you feel my pain in several different languages

5. Flickr user uploads

7. 4. Physicians’ social networks are important to all pharma companies, but respect that you are a guest in their house, and those networks are HUGE in Asia.

8. 5. Digital must be included in brand plans and brand managers, compliance officers and legal must be involved in all digital projects from early phase.

9. 6. ROI is important but digital investments are unfairly expected to deliver precise and highly positive ROI. Have you ever asked your brand teams if they measure ROC (return on conference)? Also, what is the cost of no investment?

11. Judith von Gordon showed the James Bond style SM monitoring tool

13. 9. It's all about engagement! Forget old school KPIs like website traffic or app downloads Think like an e-commerce website, think conversion Conversion = engagement with your target group

14. 10. Content is still king.

15. The end Thanks to all at #digipharm especially Sam and Paul at Bluelight Partners for hosting the pre-conference workshop on new technologies also special thanks to all smart and friendly #hcsmeu people Tack så mycket /henrik