The document discusses trends in the communications, IT, and consumer goods sectors from 2009 to 2011 and provides forecasts for 2012 to 2014. It analyzes year-on-year changes in the CEIR index and highlights trends in exhibition spending allocation for both the overall industry and specific sectors. Key insights include a distribution of events spending in 2011 and 2012 across various types of in-person events.

1. The Leading Indicators:
Communications, IT, Consumer Goods
& Retail
Tony Uphoff: Uphoff Management Advisory, LLC
Former CEO of UBM TechWeb

2. Joe Loggia, CEO, Advanstar
Sandra Toms LaPedis, VP/GM, RSA

3. The Leading Indicators:
Communications and IT
Year-on-year change of CEIR Index,
2009 – 2011, and forecast for 2012 - 2014
10%
5%
0%
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
-5%
-10%
-15%
-20%
Communications and IT Overall Exhibition Industry

4. The Leading Indicators:
Consumer Goods
Year-on-year change of CEIR Index,
2009 – 2011, and forecast for 2012 - 2014
10%
5%
0%
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
-5%
-10%
-15%
Consumer Goods Overall Exhibition Industry

5. Exhibition Spend is Spreading
Events Spending Allocation, 2011 Events Spending Allocation, 2012
5% 6%
26% 35% 33%
26%
34% 35%
In-person conferences
In-person corporate marketing events
In-person exhibitions and trade shows
Other in-person events
Source: Outsell's 2012 Advertising and Marketing Study

6. IT Sector Spending Trends Reflect
Overall Industry Trends
Events Spending Allocation Events Spending Allocation
IT Sector 2011 IT Sector 2012
4%
5%
32% 32%
41% 41%
22% 22%
In-person conferences
In-person corporate marketing events
In-person exhibitions and trade shows
Other in-person events
Source: Outsell's 2012 Advertising and Marketing Study