Composing cold emails is an art. Snovio has created an ebook of 10 most effective cold email formulas that will convert better. Source: https://snov.io/blog/10-failproof-cold-email-formulas/
Why Product-Led Growth is the most effective GTM strategyMickey Alon
This document discusses how a product-led growth strategy can be more effective than traditional sales-led approaches. It advocates building products that drive customer acquisition, retention, and expansion through early access and personalized onboarding. Key aspects include focusing on product usage metrics to identify high-value customers, continuously optimizing the first user experience, and ensuring alignment between product, sales, and success teams around a north star metric. Adopting this approach can result in benefits like better correlating user behavior with buying intent and building products customers love.
Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)Petra Neiger
A few slides from the go-to-market plan for the Cisco myPlanNet simulation game, incl. traditional and social media marketing. Some integration examples also included.
Oct 2009 - Jan 2010 results:
- 77,730 unique hits
- 23,234 downloads
- 25,658 Facebook fans
- Played in 130 countries by over 2,500 institutions
- Press and analyst coverage
The case study describes how Symyx Technologies developed and executed an integrated go-to-market (GTM) strategy that grew revenue and bookings, penetrated new market segments, and increased brand equity for the Symyx Electronic Laboratory Notebook (ELN).
Digital Marketing Methodology Template (2017)Bluewire Media
This Digital Marketing Methodology Template is perfect for marketing consultants and digital agencies to outline their methodology. There are editable files for you to use freely at:
http://www.bluewiremedia.com.au/digital-marketing-methodology-template
6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Mark...G3 Communications
Word-of-mouth (WOM) is becoming retailers’ most powerful marketing channel. In fact, 80% of all purchase cycles involve some form of WOM recommendation, according to Forrester Research. These recommendations can drive three to five times more conversions over any other marketing channel.
To harness the power of WOM, retailers’ customer acquisition strategies must include a referral marketing program. The resulting WOM recommendations can help retailers increase awareness, acquire new customers and boost overall sales.
During this webinar, you’ll learn:
How referral programs help drive customer acquisition;
Best practices to increase awareness and new sales via referral programs; and
Ways to measure program results and calculate “real” ROI.
Register for the webinar, titled: 6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Marketers, and learn how you can turn one-time shoppers into life-long brand advocates.
This document discusses account-based marketing strategies using Oracle Marketing Cloud. It describes Accenture's 4R personalization model and how to identify website visitors, augment profiles with third-party data, and implement personalized journeys across channels. Case studies show how these techniques increased engagement metrics. Lessons learned emphasize starting with journey mapping, aligning all channels, including sales, and applying best practices for personalized marketing.
Crafting Product Strategy Blueprint for Success by Atlassian PM.pdfProduct School
Nidhi Raj, a senior product manager at Atlassian, provides a blueprint for crafting a successful product strategy. The presentation outlines a process including conducting product discovery tactics like stakeholder interviews and user research to understand problems. It recommends crafting the strategy by outlining the problem, users, and solution through components like personas, pain points, vision, strategies, and metrics. Finally, it stresses sharing and gaining alignment by presenting the strategy to cross-functional teams and leadership to incorporate feedback and keep the document updated.
Why Product-Led Growth is the most effective GTM strategyMickey Alon
This document discusses how a product-led growth strategy can be more effective than traditional sales-led approaches. It advocates building products that drive customer acquisition, retention, and expansion through early access and personalized onboarding. Key aspects include focusing on product usage metrics to identify high-value customers, continuously optimizing the first user experience, and ensuring alignment between product, sales, and success teams around a north star metric. Adopting this approach can result in benefits like better correlating user behavior with buying intent and building products customers love.
Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)Petra Neiger
A few slides from the go-to-market plan for the Cisco myPlanNet simulation game, incl. traditional and social media marketing. Some integration examples also included.
Oct 2009 - Jan 2010 results:
- 77,730 unique hits
- 23,234 downloads
- 25,658 Facebook fans
- Played in 130 countries by over 2,500 institutions
- Press and analyst coverage
The case study describes how Symyx Technologies developed and executed an integrated go-to-market (GTM) strategy that grew revenue and bookings, penetrated new market segments, and increased brand equity for the Symyx Electronic Laboratory Notebook (ELN).
Digital Marketing Methodology Template (2017)Bluewire Media
This Digital Marketing Methodology Template is perfect for marketing consultants and digital agencies to outline their methodology. There are editable files for you to use freely at:
http://www.bluewiremedia.com.au/digital-marketing-methodology-template
6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Mark...G3 Communications
Word-of-mouth (WOM) is becoming retailers’ most powerful marketing channel. In fact, 80% of all purchase cycles involve some form of WOM recommendation, according to Forrester Research. These recommendations can drive three to five times more conversions over any other marketing channel.
To harness the power of WOM, retailers’ customer acquisition strategies must include a referral marketing program. The resulting WOM recommendations can help retailers increase awareness, acquire new customers and boost overall sales.
During this webinar, you’ll learn:
How referral programs help drive customer acquisition;
Best practices to increase awareness and new sales via referral programs; and
Ways to measure program results and calculate “real” ROI.
Register for the webinar, titled: 6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Marketers, and learn how you can turn one-time shoppers into life-long brand advocates.
This document discusses account-based marketing strategies using Oracle Marketing Cloud. It describes Accenture's 4R personalization model and how to identify website visitors, augment profiles with third-party data, and implement personalized journeys across channels. Case studies show how these techniques increased engagement metrics. Lessons learned emphasize starting with journey mapping, aligning all channels, including sales, and applying best practices for personalized marketing.
Crafting Product Strategy Blueprint for Success by Atlassian PM.pdfProduct School
Nidhi Raj, a senior product manager at Atlassian, provides a blueprint for crafting a successful product strategy. The presentation outlines a process including conducting product discovery tactics like stakeholder interviews and user research to understand problems. It recommends crafting the strategy by outlining the problem, users, and solution through components like personas, pain points, vision, strategies, and metrics. Finally, it stresses sharing and gaining alignment by presenting the strategy to cross-functional teams and leadership to incorporate feedback and keep the document updated.
Define a Powerful Go-to-Market Strategy That Sets Your Product ApartCompellingPM
Your Go-to-Market Strategy is the foundation that defines how you’re going to compete with your product and win in the market. But all too often, companies jump right to defining their product or marketing tactics without a solid foundation of strategy. And even when a Product Manager or Product Marketer makes an attempt to define a Go-to-Market Strategy, too often, it’s created without solid evidence or without the depth necessary to make it compelling. And because different stakeholders have different ideas and definitions for a Go-to-Market Strategy, they are unlikely going to satisfy the expectations of all stakeholders.
In this webinar, we’ll help you to create a clear understanding of what a Go-to-Market Strategy is and what Product Management and Product Marketing need to do to create a powerful Go-to-Market Strategy that will set their product apart from the competition.
Key Takeaways from participating in this webinar:
--Develop a common definition for a Go-to-Market Strategy that can be shared with your organization
--Learn the seven elements that go into a complete Go-to-Market Strategy
--Understand the essential steps to creating your Go-to-Market Strategy
The document discusses various skills and techniques for effective communication in sales, including fundamentals of communication, characteristics of top sales representatives, using NLP to improve confidence, customer relationship management, using the telephone efficiently to ascertain customer needs, setting goals and objectives, and questions that can be used in the sales process. It also provides information on communicating the sales message, types of questions that can be asked, and techniques for consultative selling and handling customer concerns.
Companies often focus too much on external branding and marketing while neglecting effective internal communication strategies with employees. This can be problematic as employees need to understand the company's strategy, goals, and vision in order to contribute effectively. All companies, regardless of size, should develop ways to facilitate communication between all levels of employees to share information and build understanding from senior leadership down to individual contributors and across peer groups. An internal communication strategy should define the audience, channels, goals, schedule, and responsibilities to ensure employees are well-informed.
In this workshop for LeadsCon Path2Conversion, Michael Brenner explains the importance of content for B2B Marketing in today's digital world.
You will learn:
1. How to build a content marketing strategy
2. Editorial strategy
3. Distribution best practices
4. How to measure results
The document provides a content strategy for XXX U.S. that was compiled based on competitive audits, research, and stakeholder interviews. It defines key terms, outlines themes and topics recommended for different audiences, and types of content that could be created, such as long-form videos, case studies, and podcasts. It also discusses repurposing original content into different formats, and including curated third-party content to position XXX as a thought leader. The strategy aims to shift XXX's content from an inward focus on services, to topics of interest to transformational leaders around areas like technology, diversity and global trends.
1) The document outlines a marketing planning template for IBM business partners to generate software revenue growth. It includes identifying revenue targets, growth areas, projected revenue and leads needed to hit targets, and determining the target mix from new and existing customers.
2) The template provides guidance on selecting target industries, audiences, and key messages tailored to different stages of the buyer's journey. It also addresses allocating marketing and sales resources.
3) The template is designed to help business partners develop a full year marketing plan with targeted activities, timelines, budgets, and assigned responsibilities to generate qualified leads and achieve required revenue.
The document provides examples of objectives and key results (OKRs) for different roles within a customer success organization. It includes OKRs for roles like Head of Customer Success, Customer Success Lead, Customer Success Manager, and Customer Success Executive. The OKRs follow the five pillars of Goal Science - connected, supported, adaptable, progress-based, and aspirational. They also adhere to the format of stating the goal followed by "as measured by" and key results. The examples are meant to guide organizations in setting their own OKRs.
From Zero to a Million Users - Dropbox and Xobni lessons learnedAdam Smith
Drew Houston and Adam Smith discuss how their startups Dropbox and Xobni reached 2 million users in 2 years through focusing on product-market fit, learning from early users, and designing viral features. They emphasize the importance of talking to potential users early, generating buzz through scarcity and word of mouth, and optimizing the user funnel through metrics to understand what drives acquisition and retention.
Income Insurance Limited – Insurer Transformation Award 2023The Digital Insurer
Income Insurance is a leading composite insurer in Singapore that provides a comprehensive suite of life, health, and non-life insurance products. It has over 2.2 million policyholders and $47 billion in assets. The document discusses Income Insurance's digital transformation journey, which includes building new digital business models like embedded and stackable insurance products. Examples provided are GigSurance for gig workers and FreightSurance for shipping coverage. The transformation has helped Income Insurance become a recognized digital leader in insurance and grow its direct customer channels.
Prudential has invested millions of dollars in a digital innovation program introducing new business models: Hybrid Digital Agency, Alternative Distribution Channels, and a Wellness Ecosystem. The goals are to grow sales, agent productivity, and customer Net Promoter Score. Prudential is executing on these models across Latin America using agile methodology, mobile platforms, and a modular architecture. Key aspects of the models include end-to-end digital sales, a wellness platform incentivizing healthy behaviors, and partnerships to expand distribution. Early results show increases in engagement, goal completion, and positive customer feedback.
Webcast presentato da Valentina Napoli di LinkedIn il 19 gennaio 2016.
Come ottimizzare il profilo LinkedIn, sviluppare il proprio network e aggiornarsi professionalmente grazie a LinkedIn.
Product Managers guide to Go-to-Market StrategyVaibhav Katkade
As a Product Manager, you've toiled and sweated countless hours to identify the optimal product-market fit, drove a dozen teams to execute on your vision, and refined your product for a delightful experience. You and your marketing team have spared no effort in an extravagant launch that has caught everyone's attention and imagination. However, that's only half the story.
In another year, you will also be required to demonstrate solid product adoption and meet revenue forecasts. What can you do as a Product Manager to ensure that you get the sales backing to achieve your product adoption and revenue targets? Where can Product Management uniquely play a role in ensuring rapid product adoption? What are some key things to keep in mind as you go about driving product adoption as a Product Manager?
Phenomenal product managers excel not only at building awesome products, but also can execute on product adoption and growing revenue. These slides hope to uncover some aspects of outbound product management and get you to be that phenomenal product manager.
1) The document outlines various touchpoints and metrics for customers at different stages of the customer lifecycle from pre-sales to support.
2) It identifies frustration sources for customers such as only receiving calls near renewal time and slow ticket responses.
3) Recommendations are provided to address the opportunities including hiring a customer marketing manager, improving the free trial experience, and creating a deployment playbook.
Looking to scale something up? Depending on how you're going after your market/ acquiring users, you may need to build a sales organization that's optimized for a top-down or bottom-up sales process (or perhaps both).
Watch the video overview at http://a16z.com/2015/03/06/go-to-market-bootcamp/ and then check out this slide deck, which shares some concrete tips and tools for accelerating time to market -- from the go-to-market experts at a16z, led by 'sales savant' Mark Cranney.
Because selling to enterprises is a lot like getting a bill passed through Congress: it can get stuck. And getting stuck -- or going down the wrong path -- can mean death to startups in a competitive market. Here's how to avoid that.
Why do companies need to manage the entire customer experience? New analysis reveals that the entire customer journey - the series of interactions with a brand - is more important than any single touchpoint experience. Leading companies identify and effectively manage a few "key journeys." When companies perfect managing the entire customer journey, they reap significant benefits—including enhanced customer and employee satisfaction, reduced customer churn, increased revenue, lower costs, improved organizational collaboration, and competitive advantage. Presented at the Harvard Business Review webinar. For more on customer decision journeys: http://mckinseyonmarketingandsales.com/topics/customer-decision-journey
We keep coming up with fancy ways to describe the purpose of Customer Success, but in the end, we’re here for one thing: ensuring customers are so successful that they renew, term after term.
It’s not unusual to create and follow playbooks throughout adoption phases, but we often skip an important one: the renewal playbook. If you’re going into renewals in the dark and “hoping for the best”, you’re missing a critical step.
Introducing predictability into the renewal process always correlates with lower churn rates, and who doesn’t want that? Design and use a proactive game plan to manage the 90, 60, or 30 days prior to renewal and secure more wins.
How to Launch a Brand Ambassador Program
Brand ambassadors are a force that shouldn’t be ignored. Not only do they act as an extension of your marketing department, but they often add a layer of authentic eagerness around your brand.
The Course will include:
What's a Brand Ambassador
The Benefits of having Brand Ambassadors
Structuring a Brand Ambassador Program
Recruiting Brand Ambassadors
The document provides tips for writing a good Point of View (POV). It recommends using a "Pipeline" structure with an introduction, body, and conclusion. Key tips include focusing for at least 2 hours without interruptions, using a compelling title and powerful first sentence, supporting points with paragraphs, ensuring clarity, delivering the message in 1 page, and getting feedback before submitting. The goal of the POV is to provide a marketing strategy for the retailer Beehive on whether it should launch an e-commerce site to address declining sales.
This document provides guidance on developing an effective email marketing strategy. It discusses defining the target audience through research and creating audience personas. It emphasizes the importance of setting SMART goals and acknowledging potential challenges. Additionally, it offers tips for growing an email list organically through optimized sign-up forms, preference centers, and valuable content. The document also notes the importance of regularly reviewing and cleaning the email list. The overall strategy focuses on understanding the audience, setting goals, growing the list, creating a schedule, and reviewing performance.
Define a Powerful Go-to-Market Strategy That Sets Your Product ApartCompellingPM
Your Go-to-Market Strategy is the foundation that defines how you’re going to compete with your product and win in the market. But all too often, companies jump right to defining their product or marketing tactics without a solid foundation of strategy. And even when a Product Manager or Product Marketer makes an attempt to define a Go-to-Market Strategy, too often, it’s created without solid evidence or without the depth necessary to make it compelling. And because different stakeholders have different ideas and definitions for a Go-to-Market Strategy, they are unlikely going to satisfy the expectations of all stakeholders.
In this webinar, we’ll help you to create a clear understanding of what a Go-to-Market Strategy is and what Product Management and Product Marketing need to do to create a powerful Go-to-Market Strategy that will set their product apart from the competition.
Key Takeaways from participating in this webinar:
--Develop a common definition for a Go-to-Market Strategy that can be shared with your organization
--Learn the seven elements that go into a complete Go-to-Market Strategy
--Understand the essential steps to creating your Go-to-Market Strategy
The document discusses various skills and techniques for effective communication in sales, including fundamentals of communication, characteristics of top sales representatives, using NLP to improve confidence, customer relationship management, using the telephone efficiently to ascertain customer needs, setting goals and objectives, and questions that can be used in the sales process. It also provides information on communicating the sales message, types of questions that can be asked, and techniques for consultative selling and handling customer concerns.
Companies often focus too much on external branding and marketing while neglecting effective internal communication strategies with employees. This can be problematic as employees need to understand the company's strategy, goals, and vision in order to contribute effectively. All companies, regardless of size, should develop ways to facilitate communication between all levels of employees to share information and build understanding from senior leadership down to individual contributors and across peer groups. An internal communication strategy should define the audience, channels, goals, schedule, and responsibilities to ensure employees are well-informed.
In this workshop for LeadsCon Path2Conversion, Michael Brenner explains the importance of content for B2B Marketing in today's digital world.
You will learn:
1. How to build a content marketing strategy
2. Editorial strategy
3. Distribution best practices
4. How to measure results
The document provides a content strategy for XXX U.S. that was compiled based on competitive audits, research, and stakeholder interviews. It defines key terms, outlines themes and topics recommended for different audiences, and types of content that could be created, such as long-form videos, case studies, and podcasts. It also discusses repurposing original content into different formats, and including curated third-party content to position XXX as a thought leader. The strategy aims to shift XXX's content from an inward focus on services, to topics of interest to transformational leaders around areas like technology, diversity and global trends.
1) The document outlines a marketing planning template for IBM business partners to generate software revenue growth. It includes identifying revenue targets, growth areas, projected revenue and leads needed to hit targets, and determining the target mix from new and existing customers.
2) The template provides guidance on selecting target industries, audiences, and key messages tailored to different stages of the buyer's journey. It also addresses allocating marketing and sales resources.
3) The template is designed to help business partners develop a full year marketing plan with targeted activities, timelines, budgets, and assigned responsibilities to generate qualified leads and achieve required revenue.
The document provides examples of objectives and key results (OKRs) for different roles within a customer success organization. It includes OKRs for roles like Head of Customer Success, Customer Success Lead, Customer Success Manager, and Customer Success Executive. The OKRs follow the five pillars of Goal Science - connected, supported, adaptable, progress-based, and aspirational. They also adhere to the format of stating the goal followed by "as measured by" and key results. The examples are meant to guide organizations in setting their own OKRs.
From Zero to a Million Users - Dropbox and Xobni lessons learnedAdam Smith
Drew Houston and Adam Smith discuss how their startups Dropbox and Xobni reached 2 million users in 2 years through focusing on product-market fit, learning from early users, and designing viral features. They emphasize the importance of talking to potential users early, generating buzz through scarcity and word of mouth, and optimizing the user funnel through metrics to understand what drives acquisition and retention.
Income Insurance Limited – Insurer Transformation Award 2023The Digital Insurer
Income Insurance is a leading composite insurer in Singapore that provides a comprehensive suite of life, health, and non-life insurance products. It has over 2.2 million policyholders and $47 billion in assets. The document discusses Income Insurance's digital transformation journey, which includes building new digital business models like embedded and stackable insurance products. Examples provided are GigSurance for gig workers and FreightSurance for shipping coverage. The transformation has helped Income Insurance become a recognized digital leader in insurance and grow its direct customer channels.
Prudential has invested millions of dollars in a digital innovation program introducing new business models: Hybrid Digital Agency, Alternative Distribution Channels, and a Wellness Ecosystem. The goals are to grow sales, agent productivity, and customer Net Promoter Score. Prudential is executing on these models across Latin America using agile methodology, mobile platforms, and a modular architecture. Key aspects of the models include end-to-end digital sales, a wellness platform incentivizing healthy behaviors, and partnerships to expand distribution. Early results show increases in engagement, goal completion, and positive customer feedback.
Webcast presentato da Valentina Napoli di LinkedIn il 19 gennaio 2016.
Come ottimizzare il profilo LinkedIn, sviluppare il proprio network e aggiornarsi professionalmente grazie a LinkedIn.
Product Managers guide to Go-to-Market StrategyVaibhav Katkade
As a Product Manager, you've toiled and sweated countless hours to identify the optimal product-market fit, drove a dozen teams to execute on your vision, and refined your product for a delightful experience. You and your marketing team have spared no effort in an extravagant launch that has caught everyone's attention and imagination. However, that's only half the story.
In another year, you will also be required to demonstrate solid product adoption and meet revenue forecasts. What can you do as a Product Manager to ensure that you get the sales backing to achieve your product adoption and revenue targets? Where can Product Management uniquely play a role in ensuring rapid product adoption? What are some key things to keep in mind as you go about driving product adoption as a Product Manager?
Phenomenal product managers excel not only at building awesome products, but also can execute on product adoption and growing revenue. These slides hope to uncover some aspects of outbound product management and get you to be that phenomenal product manager.
1) The document outlines various touchpoints and metrics for customers at different stages of the customer lifecycle from pre-sales to support.
2) It identifies frustration sources for customers such as only receiving calls near renewal time and slow ticket responses.
3) Recommendations are provided to address the opportunities including hiring a customer marketing manager, improving the free trial experience, and creating a deployment playbook.
Looking to scale something up? Depending on how you're going after your market/ acquiring users, you may need to build a sales organization that's optimized for a top-down or bottom-up sales process (or perhaps both).
Watch the video overview at http://a16z.com/2015/03/06/go-to-market-bootcamp/ and then check out this slide deck, which shares some concrete tips and tools for accelerating time to market -- from the go-to-market experts at a16z, led by 'sales savant' Mark Cranney.
Because selling to enterprises is a lot like getting a bill passed through Congress: it can get stuck. And getting stuck -- or going down the wrong path -- can mean death to startups in a competitive market. Here's how to avoid that.
Why do companies need to manage the entire customer experience? New analysis reveals that the entire customer journey - the series of interactions with a brand - is more important than any single touchpoint experience. Leading companies identify and effectively manage a few "key journeys." When companies perfect managing the entire customer journey, they reap significant benefits—including enhanced customer and employee satisfaction, reduced customer churn, increased revenue, lower costs, improved organizational collaboration, and competitive advantage. Presented at the Harvard Business Review webinar. For more on customer decision journeys: http://mckinseyonmarketingandsales.com/topics/customer-decision-journey
We keep coming up with fancy ways to describe the purpose of Customer Success, but in the end, we’re here for one thing: ensuring customers are so successful that they renew, term after term.
It’s not unusual to create and follow playbooks throughout adoption phases, but we often skip an important one: the renewal playbook. If you’re going into renewals in the dark and “hoping for the best”, you’re missing a critical step.
Introducing predictability into the renewal process always correlates with lower churn rates, and who doesn’t want that? Design and use a proactive game plan to manage the 90, 60, or 30 days prior to renewal and secure more wins.
How to Launch a Brand Ambassador Program
Brand ambassadors are a force that shouldn’t be ignored. Not only do they act as an extension of your marketing department, but they often add a layer of authentic eagerness around your brand.
The Course will include:
What's a Brand Ambassador
The Benefits of having Brand Ambassadors
Structuring a Brand Ambassador Program
Recruiting Brand Ambassadors
The document provides tips for writing a good Point of View (POV). It recommends using a "Pipeline" structure with an introduction, body, and conclusion. Key tips include focusing for at least 2 hours without interruptions, using a compelling title and powerful first sentence, supporting points with paragraphs, ensuring clarity, delivering the message in 1 page, and getting feedback before submitting. The goal of the POV is to provide a marketing strategy for the retailer Beehive on whether it should launch an e-commerce site to address declining sales.
This document provides guidance on developing an effective email marketing strategy. It discusses defining the target audience through research and creating audience personas. It emphasizes the importance of setting SMART goals and acknowledging potential challenges. Additionally, it offers tips for growing an email list organically through optimized sign-up forms, preference centers, and valuable content. The document also notes the importance of regularly reviewing and cleaning the email list. The overall strategy focuses on understanding the audience, setting goals, growing the list, creating a schedule, and reviewing performance.
Mastering digital marketing will help you grow your business, your skill set, and your career. The techniques you'll learn in this bootcamp can be applied immediately, and will give you a quick and effective way to accelerate your company's growth.
Takeaways:
- Solid understanding of who your customers are and how to segment your audience for more effective marketing.
- How to develop a marketing funnel based on your conversion flow.
- How to attract website visitors through content marketing, social media marketing, SEO, and paid advertising.
- How to convert website visitors through website optimization, landing page creation, and lead nurturing.
- How to measure your marketing and use analytics to improve your efforts.
The document discusses the benefits and strategies of email marketing. It outlines that email marketing is a cost-effective way to quickly generate revenues and build customer relationships. Effective email marketing involves setting objectives around acquisition and retention, using common models like sales promotions and newsletters, and eliciting measurable responses from recipients. Key strategies include testing subject lines and content, making calls to action obvious and clickable, growing email lists, and repurposing content across platforms. Proper measurement of clicks, activities and conversions is important for evaluating email marketing effectiveness.
The document provides tips and advice for developing an effective email marketing strategy. It discusses determining who to target, how often to send emails, crafting subject lines, personalizing content, testing different content types, and making the most of email marketing software and analytics. The overall message is that an email strategy requires ongoing refinement based on audience response and testing different approaches.
The document provides tips for creating an effective resume that will attract employers and land interviews. It recommends targeting the resume to specific jobs by using keywords from job descriptions. The resume should follow the AIDA formula to get attention, create interest, inspire desire, and call to action. It also suggests highlighting skills, accomplishments, and quantifiable results to demonstrate how the applicant will benefit the employer.
GarrettCommunication Strategy Worksheet Stage One Planni.docxbudbarber38650
Garrett
Communication Strategy Worksheet
Stage One: Planning a Message
Audience
Describe them.
Purpose
Why?
Focus
Narrow your possibilities.
Emotion
What emotion is the audience’s take away?
Format
Written: letter, email, memo, etc.? Verbal: face-to-face, phone, etc.?
Approach
Direct or Indirect
Introduction
Purpose statement/preview statement/scope/attention getting statement
Body
List the points you need to make, then group/rank them in paragraph order.
Conclusion
Close it how.
Visuals
More than narration. Brain is 30% to visual processing.
I want the job. Thesis statement & set up points 1, 2, 3.
Topic sentence. Supporting evidence.
Topic sentence. Supporting evidence.
Topic sentence. Supporting evidence.
I request an interview. You may reach me at….
Basic Application Letter Construct
5 Paragraph Letter Format
While there are multiple ways to approach writing an application letter, we focus on this construct and I expect your work to be in the 5 paragraph construct.
You need an introduction that states you want the job. You need a body that describes how you have the ‘things’ they require and conclude with asking for an interview and offering your contact information. The next three slides offer more details on the sections.
1
Introduction –
State you’re apply for the job
If possible state some-kind-of connection to the organization
State a summary sentence (thesis)
Spark interest. Create curiosity.
Audience-centered attitude
Application Letter Construct
The introduction of an application letter is as important as all other first impressions. Remember, they are feeling you as they read, so create the experience through your words that you want them to have.
In the intro,
Be direct (remember that means telling upfront what you want – your purpose). State the job and your interest. Saying what you want in an assertive manner demonstrates confidence.
If you have a connection with that organization, talk about that, but be every-so-brief.
State a summary sentence – All communications need a thesis statement. And in that thesis statement inform the reader regarding specific focus – preview the 3 items you will detail in the body.
Create curiosity. Build their interest in you in the way you language.
Remember, once again, I tell you – be audience-centered. It’s about your contribution, not you.
Oh, and, this paragraph is NOT to be the longest one on the page. Typically it the second smallest with the conclusion being the smallest.
2
Application Letter Construct
Body
Choose your points by studying the advertisement and selecting the top three requirements. Write to how you have these three.
Be thinking:
How do I set myself apart?
The key to getting called for an interview is in the connection you make in your letter. The winning strategy is to understand your potential employer’s top 3 qualification requirements and write to those items. Here’s how.
Study their .
Resilience is essential for success in challenging times, and the BIG Buzz Oxfordshire Breakfast Briefing provided valuable insights. Lenah Oduor explored the five pillars of growth for a life-centered business, while Andy Bedwell shared tips on building and maintaining momentum. Emma Georgiou focused on building personal resilience for improved performance, and Andy Lambert shared strategies to harness the transformative power of social media. Delegates gained practical knowledge on enhancing customer experiences, staying motivated, and adapting to change, and now you can too!
10 Survey Question You Should Ask Your CustomersRodrigo Fuentes
In support of this blog post: http://blog.listenloop.com/10-questions-for-your-customers
Your customers are a great source of information. They can help you improve your business and product, gain a better understanding of your market and even bring you referrals. But you're wondering, "what questions to ask in customer feedback session?"
Asking the right questions can be game-changing for your business. Here are 10 game-changing questions you should be asking your customers right now.
The goal of this guide is to layout the importance of benefits communication before, during, and after annual enrollment and how - when done properly - you can rejuvenate an effective HR plan.
An introduction to NPS - Net Promoter ScoreStartquestion
Learn how to gather valuable data with the use of a client loyalty assessment tool.
Startquestion - Online surveys, forms, and tests.
Net Promoter, Net Promoter Score, and NPS are registered trademarks of Satmetrix Inc., Bain & Company Inc., and Fred Reicheld.
Learn more about how to avoid mistakes in NPS surveys:
https://blog.startquestion.com/7-mistakes-in-nps-questions-find-out-how-not-to-make-them-in-your-online-survey/
This document provides 7 steps to increase the ROI of an email marketing campaign through personalization:
1. Conduct audience research like review mining to understand customers' expectations, messages, pain points and language.
2. Get close to customers by addressing their biggest objections and highlighting the key benefits.
3. Use a hierarchy to meet customers' needs by presenting solutions in the right order.
4. Get specific about the outcomes customers seek and how the product/service instantly and long term improves their lives.
5. Build trust with social proof like testimonials and reviews.
6. Craft the CTA to help customers visualize their transformation and next steps using impactful verbs.
7. Edit ruthlessly
This document provides guidance on developing an effective project description and marketing strategy with little to no budget. It discusses finding a problem and providing a solution for customers. Marketing a product's benefits rather than just features is also emphasized. The document then covers developing a brand vision and voice through an concise project description that introduces the business and why the target audience should care about the solution being provided.
Have you ever sat down to write a headline, trying to think of that one ‘big idea’? The critical selling point that will get your customer’s attention?
And was it a struggle?
If so, you might find this brand new free tool useful. I call it the Headline Shaker Maker.
What is it?
The Headline Shaker Maker is a simple tool to help you see at-a-glance the benefits you have to make an eye-catching headline. It helps you ‘shake’ out all the selling points of your product so you can pick up the pieces you need to ‘make’ your headline!
SALES PITCH is a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service.
All businesses need good content. But how do you create content when you've just set up your business and you're doing everything else too? This guide will help you prioritise the content you need for your startup to succeed.
This document provides guidance for acing a job interview, including preparing for common questions, how to answer questions effectively, what to do before, during, and after the interview. It recommends researching the company, preparing stories of your achievements using a Challenge-Action-Result (CAR) structure, having questions prepared for the interviewer, dressing appropriately, and following up with a thank you note after the interview. The guide includes lists of common interview questions, dos and don'ts, and tips for making a strong impression.
The document discusses strategies for doing more with less in marketing by focusing on effective budgeting and maximizing return on investment. It emphasizes setting measurable goals, determining specific strategies to achieve those goals, and calculating the costs and potential returns of different strategies. One example examines how conducting better interview training for $50,000 could increase a firm's hit rate and result in 10 additional jobs per year worth $5 million in revenue.
How to Get Emails Opened Every Time
Pitfalls to Avoid
Way’s to Improve Engagement
How to Write the Perfect Email
12 step guide
Creating a Professional Email
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
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Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
3. TABLE OF CONTENTS
01
Personal Approach
or AIDA
02
Get To The Point
or BBB
06
Be Nice
or PPP
07
Star Of The Show
or SCH
03
Create An Image
or BAB 08
Stir Their Feelings
or SSS
04
Pain Points
or PAS 09
Let Them Go
or BYAF
05
It's All About The
Question
or QVC
10
The Classic
or RDM
4. 0 1
P E R S O N A L A P P R O A C H
O R A I D A
( A T T E N T I O N - I N T E R E S T - D E S I R E - A C T I O N )
P A G E 3
Let’s start with probably the most common copywriting model -
AIDA, which focuses on a specific reader. Using this formula your
email will become more personal and recipient-centered. Moreover,
AIDA-based email won’t look like a blast, but like a friendly offer from
one person to another.
These are the AIDA elements:
Attention – Catch the prospect's attention with the subject line or
opening sentence. Analyze your target audience to identify what can
get them to notice you.
Interest – Now that you have your target audience’s attention, appeal
to their professional or personal interest. Highlight their pain points.
Make it all about your prospect, not you.
Desire – List all the benefits you offer, describe their value. Stimulate
desire by deploying social proof, scarcity effect, exclusivity, or telling
how your offer would change your prospect's life.
Action – Seeing that you have caught your reader's attention, piqued
their interest and built desire for your offer, it’s time to end your email
by asking for a specific action. Be exact in your instructions and don’t
confuse them with multiple options.
P A G E 3
5. A T T E N T I O N - I N T E R E S T - D E S I R E - A C T I O N
P A G E 4
Let's take a look at an example of the AIDA formula in action:
ATTENTION
INTEREST
DESIRE
ACTION
Notice the brevity of this email. It perfectly illustrates the one thing
you should remember about cold emails - making your email as
short as possible increases the chances of it getting read in full.
Speaking of brevity, let's check out the next formula.
6. 0 2
P A G E 5
G E T T O T H E P O I N T
O R B B B
( B R I E F - B L U N T - B A S I C )
The shorter, the better. People appreciate brevity and simplicity.
Leave out all the unnecessary adjectives and don't go around in
circles. Your BBB email should be built according to these principles:
Brief – Keep it as short as possible. It was found* that shorter emails
result in faster response time.
Blunt – Cut right to the point. Lay out what you have to offer and why
it might be useful or helpful.
Basic – Keep it simple. Don't use overly elaborate words or sentence
constructions. Bear in mind the person you're writing this email to.
Don’t ask for an appointment or beat around the bush. This email
formula produces the shortest email letters, so every word has to
bring something of value.
*LINK: Aral, Sinan and Brynjolfsson, Erik and Van Alstyne, Marshall W., Harnessing the Digital Lens
to Measure and Manage Information Work (November 16, 2010).
7. B R I E F - B L U N T - B A S I C
P A G E 6
Your email should look something like this:
BLUNT
BASIC
BRIEF
In about 40 words we managed to express that we are aware of our
prospect's main pain point, introduced ourselves and what we do
and inspired the prospect to take action. Nothing extra.
8. 0 3
P A G E 7
C R E A T E A N I M A G E
O R B A B
( B E F O R E - A F T E R - B R I D G E )
The BAB formula is designed to make a specific offer that appeals to
the needs and desires of your recipient:
Before – Describe a challenge your prospect faces. Make sure to only
list the problems and consequences that your product or service can
reduce or solve.
After – Show them how awesome the future without this problem
could be. If you have specific stats or numbers - use them.
Bridge – Explain how your product or service can help them reach
that future.
For maximum effect, write one short paragraph for each element of
the formula. Don’t forget about a call to action either.
This formula is a big hit with cold emails. It works because it is based
on the Freudian pleasure principle*, according to which humans are
instinctively seeking for pleasure and avoiding the pain. These are the
two main things that motivate people to act.
*LINK: Laplanche, J. and Pontalis, J. (1988). The Language of Psycho-analysis.
9. B E F O R E - A F T E R - B R I D G E
P A G E 8
Take a look at the example:
By using the BAB formula you will transform your product-focused
copy into a benefit-focused one appealing to your prospects and
making them convert.
BEFORE
AFTER
BRIDGE
CTA
10. 0 4
P A G E 9
P A I N P O I N T S
O R P A S
( P R O B L E M - A G I T A T E - S O L V E )
Similarly to the BAB formula, the PAS formula is based on
determining a unique pain point. But instead of giving a vision of the
glittering future free of this problem, you are pouring salt on the
wound.
It goes like this:
Problem – Identify a sore point.
Agitate – Hammer home the severity of this problem by going into
the specifics of it. Reinforce your statement with examples, personal
experience or links to sources that prove it.
Solve – At this stage, you should be the hero who has a solution to
the problem.
The PAS formula works because pain is a greater motivator than
pleasure. People are more likely to take action to avoid possible
negative consequences than do something for positive gain. Causing
the recipient to imagine how their problem could get worse or affect
other aspects of their life will motivate them to look for a solution.
11. P R O B L E M - A G I T A T E - S O L V E
P A G E 1 0
Here’s this formula in action:
PROBLEM
AGITATE
SOLVE
The Problem and Agitate elements have to stir just enough
frustration in your prospect to push them to action. Just make sure
it's completely resolved by the Solve element - never agitate your
prospect with a problem your product or service doesn't solve.
12. 0 5
P A G E 1 1
I T ' S A L L A B O U T T H E Q U E S T I O N
O R Q V C
( Q U E S T I O N - V A L U E P R O P O S I T I O N - C A L L T O A C T I O N )
Did you know that starting your email with a question helps attract
the recipient's attention? It is also recommended to keep your cold
email between 3 and 5 sentences. If you don’t know how to manage
this complex task, use the helpful QVC formula below.
Question – No need for introduction. Instead, go straight to the point
and lead in with a question closely related to your offer and the
recipient's problem.
Value Proposition – Communicate your core message and try to
highlight what makes you stand out from everyone else.
Call To Action – The final point of your email should be strong. Use a
closing call to action that elicits a response.
Just like the BBB formula, QVC is supposed to be concise and strong.
Pay attention to every word.
13. Q U E S T I O N - V A L U E P R O P O S I T I O N -
C A L L T O A C T I O N
P A G E 1 2
Let's take a look at this formula as an email:
QUESTION
VALUE PROPOSITION
CALL TO ACTION
This is one of the most effective formulas that hooks your prospect in
from the very start. Try to make your email sound relaxed - more like
a friendly recommendation, less like a desperate attempt to get
attention.
14. 0 6
P A G E 1 3
B E N I C E
O R P P P
( P R A I S E - P I C T U R E - P U S H )
The PPP formula works because, once again, psychology is at play:
being praised, even by the people you don't know, releases
dopamine and, as a result, improves your mood.
.
Praise – Open up by genuinely praising your prospect in some way.
Receiving a compliment activates the same pleasure centers as
receiving money*. It’s a compelling scene starter for your email.
Picture – Build a cause-and-effect sequence to clearly show how your
product or service can help your prospect. When you explain cause
and effect, prospects trust you and your arguments more.
Push – Fuel their curiosity. Give a taste of your offer, but don’t go into
detail on all the benefits. Provide just enough information to excite
the prospect's interest and push them to action.
*LINK: Izuma, Keise et al., Processing of Social and Monetary Rewards in the Human Striatum (24
April 2008), Neuron , Volume 58 , Issue 2 , 284 - 294
15. P R A I S E - P I C T U R E - P U S H
P A G E 1 4
Here's an example of an email we've created with this formula:
PUSH
A common mistake we've seen many marketers make with this
formula is not putting enough effort and research into the Praise
element.
It's the main element of this formula that affects your prospect's
decision the most. Make sure it's a genuine compliment highlighting
a real, specific, and important achievement, not empty praise.
Do not overpraise either - point out just one or two thing that make
your prospect stand out to keep the human touch without sounding
too salesy.
PRAISE
PICTURE
PUSH
16. 0 7
P A G E 1 5
S T A R O F T H E S H O W
O R S C H
( S T A R - C H A I N - H O O K )
This SCH formula was originally designed as an advertising message.
Its elements are similar to those of AIDA formula, but the key parts
are more distinctive and specific.
Your steps are as follows:
Star – Introduce the star of the show – your idea, service or product.
Make your opening positive and catchy.
Chain – Provide a series of strong facts, advantages and reasons why
your star will improve your recipient’s life. This part is intended to
turn the recipient’s attention into interest and then into desire.
Hook – Catch them with a powerful call to action.
The chain is the element you should focus on. It should provide
enough information to support your star and hook. This could be
unique data, trusted sources, testimonials, case studies or significant
use cases.
17. S T A R - C H A I N - H O O K
P A G E 1 6
Here's how it works:
CHAIN
STAR
HOOK
What makes this formula great is that it allows for a lot of creativity in
your copy, so it's perfect for experimenting with new unconventional
ideas.
For better conversions add info about any current discounts or offers
that will convince your prospect to act faster.
18. 0 8
P A G E 1 7
S T I R T H E I R F E E L I N G
O R S S S
( S T A R - S T O R Y - S O L U T I O N )
SSS is a short character-focused formula with the following elements:
Star – Introduce the star of your story. It can be you or your prospect,
as well as your idea, product, service or new feature.
Story – In this paragraph talk about the problem the star faces. Keep
your story coherent and captivating.
Solution – Describe what turned out to be a winning situation for the
star.
There is no need to be too dramatic with your story. Just try to
identify your prospects’ problems and stir their feelings. This will
make your solution stand out.
19. S T A R - S T O R Y - S O L U T I O N
P A G E 1 8
The SSS formula will translate into an email in the following way:
SOLUTION
STORY
If you don't have a lot of experience as a copywriter, test your final
copy on your coworkers and get their feedback on the Story element
to make sure it's convincing and genuine enough.
STAR
STORY
SOLUTION
20. 0 9
P A G E 1 9
L E T T H E M G O
O R B Y A F
( B U T Y O U A R E F R E E )
The BYAF is a very simple but extremely effective compliance-
gaining technique.
To bring it into action you just need to state that a prospect is free to
refuse your offer or request. Its persuasive efficiency has been proven
by 42 independent psychological studies* on more than 22.000
participants.
The fact is that by recognizing the target audience’s freedom to say
“no” you double your chances to receive an affirmative response.
Yes, it's really as easy as that!
*LINK: Christopher J. Carpenter (2013) A Meta-Analysis of the Effectiveness of the “But You Are
Free” Compliance-Gaining Technique, Communication Studies, 64:1, 6-17.
21. B U T Y O U A R E F R E E
P A G E 2 0
The BYAF formula is very easy. Your email can be structured any way,
as long as you add the But You Are Free element:
BUT YOU ARE FREE
This is the formula we ourselves use most often. It doesn't require
much planning or structure - the BYAF element takes away the
objection that is automatically stirred in any prospect receiving a
cold email as it takes off any pressure to respond or act on your offer.
It also makes you come across friendlier in the eyes of the prospect,
which is always an advantage.
22. 1 0
P A G E 2 1
T H E C L A S S I C
O R R D M
( T H E R E A D E R ' S D I G E S T M O D E L )
This model is based on John Caples’ study of the structure of
the Reader’s Digest articles from his classic book Tested Advertising
Methods*.
According to him, the best articles all have a couple of things in
common :
● They are fact-packed
● They are telegraphic
● They are specific
● There are few adjectives
● They arouse curiosity
Make sure your email checks all the boxes. This formula is what you
could call an oldie but a goodie.
*LINK: Caples, John. Tested Advertising Methods. 1974.
23. T H E R E A D E R ' S D I G E S T M O D E L
P A G E 2 2
TELEGRAPHIC
Here's how it can be used for cold emailing:
FACT-PACKED
SPECIFIC
FEW
ADJECTIVES
AROUSE CURIOSITY
These elements are exactly the qualities any email marketer will
name when describing a good email copy. Make sure to top it off
with a great CTA or an open question that will push the recipient to
respond.