This document discusses five metaphors for business relationships based on stages of marriage:
1. One Night Stand Theory - A short-term relationship with little commitment or loyalty.
2. Courtship Theory - The early stages of building trust and commitment between partners.
3. Marriage Theory - A good long-term fit with trust, communication, common goals, and incentives for both parties.
4. Retention Theory - Partners have shared goals and adapt to each other's needs with high commitment and communication.
5. Separation Theory - Infrequent communication, blame, real or imagined conflicts, and a lack of commitment to resolve issues.
This document contains an agenda for an advocacy marketing event. The agenda includes opening and closing remarks from Jim Williams of Influitive, as well as several speaker sessions on topics related to customer advocacy and its impact on demand generation, advocacy and pipeline management, and what constitutes an advocacy advantage. Hashtags throughout indicate the event is focused on the topic of #advocacyadv.
Owing to efficient Securities and Exchange Commission of Pakistan, total registered companies in Pakistan are over two hundred thousand by August 2023. (Sajid Imtiaz)
Khurshid Barlas is founder and chairman of Pakistan Association of Exhibition Industry (PAEI), President of UK Pakistan Business Council (Pakistan Chapter), Chairman of standing committees of Rawalpindi Chamber of Commerce & Industry and honorary member of AJK Board of Investment. (Sajid Imtiaz)
This document discusses five metaphors for business relationships based on stages of marriage:
1. One Night Stand Theory - A short-term relationship with little commitment or loyalty.
2. Courtship Theory - The early stages of building trust and commitment between partners.
3. Marriage Theory - A good long-term fit with trust, communication, common goals, and incentives for both parties.
4. Retention Theory - Partners have shared goals and adapt to each other's needs with high commitment and communication.
5. Separation Theory - Infrequent communication, blame, real or imagined conflicts, and a lack of commitment to resolve issues.
This document contains an agenda for an advocacy marketing event. The agenda includes opening and closing remarks from Jim Williams of Influitive, as well as several speaker sessions on topics related to customer advocacy and its impact on demand generation, advocacy and pipeline management, and what constitutes an advocacy advantage. Hashtags throughout indicate the event is focused on the topic of #advocacyadv.
Owing to efficient Securities and Exchange Commission of Pakistan, total registered companies in Pakistan are over two hundred thousand by August 2023. (Sajid Imtiaz)
Khurshid Barlas is founder and chairman of Pakistan Association of Exhibition Industry (PAEI), President of UK Pakistan Business Council (Pakistan Chapter), Chairman of standing committees of Rawalpindi Chamber of Commerce & Industry and honorary member of AJK Board of Investment. (Sajid Imtiaz)
At Pre-Launch phase in Pakistan, housing societies e.g. 7 Wonders Cities Islamabad and GC Homes Chakri Interchange are offering incentives to investors as marketing technique. (Sajid Imtiaz)
GC Homes is offering a pre-launch promotion for its new housing society where buyers can receive free plots when purchasing plots. Specifically, buyers will get 1 free plot when buying 1 plot or 2 free plots when buying another plot. These types of buy one get one free offers are common marketing techniques used by developers during the pre-launch phase of new housing projects.
Psychology-driven creative director Sajid Imtiaz focuses on using psychological principles to inform creative direction. His approach leverages an understanding of human behavior and decision-making to develop compelling and effective creative campaigns. Sajid aims to craft messaging that resonates with audiences on a deeper level through strategic use of psychology in creative works.
Around 2017 new companies were registered during October 2021. Construction, Trading, IT and eCommerce are leading four sectors of economy. (Sajid Imtiaz)
In Islamabad, Lahore, Karachi and Peshawar, 1693 new companies were registered during July 2021. Governments of Sindh and Khyber Pakhtunkhwa have to facilitate entrepreneurs. (Sajid Imtiaz)
In Islamabad, Lahore, Karachi and Peshawar, 4101 new companies were registered during May-June 2021. Governments of Sindh and Khyber Pakhtunkhwa have to facilitate entrepreneurs. (Sajid Imtiaz)
Around 2504 new companies were registered throughout Pakistan in June 2021. Construction & Real Estate, Trading, IT, Services, eCommerce, Food & Beverages are steadily growing sectors in Pakistan. (Sajid Imtiaz)
Around 1597 new companies were registered throughout Pakistan in May 2021. Construction, Trading, IT, Services, Food and Beverages are steadily growing sectors in Pakistan. (Sajid Imtiaz)
850 new companies registered in March 2021 in Islamabad, 751 in Lahore, and 385 in Karachi. Construction, Trading, IT, Services, Food and Beverages are steadily growing sectors in Pakistan according to Sajid Imtiaz, Associate Creative Director at Adage.
Around 2257 new companies were registered throughout Pakistan in February 2021. Trading, IT, construction, services and real estate development are steadily growing sectors in Pakistan. (Sajid Imtiaz)
Around 2201 new companies were registered throughout Pakistan in January 2021. Trading, IT, construction, services and e-commerce are steadily growing sectors in Pakistan. (Sajid Imtiaz)
Imran Khan is founder of Shaukat Khanum Memorial Cancer Hospital and Pakistan Tehreek-e-Insaf whereas Sajid Imtiaz is founder of Daily 10 Minutes and patron of Pakistan Advertisers Society.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
At Pre-Launch phase in Pakistan, housing societies e.g. 7 Wonders Cities Islamabad and GC Homes Chakri Interchange are offering incentives to investors as marketing technique. (Sajid Imtiaz)
GC Homes is offering a pre-launch promotion for its new housing society where buyers can receive free plots when purchasing plots. Specifically, buyers will get 1 free plot when buying 1 plot or 2 free plots when buying another plot. These types of buy one get one free offers are common marketing techniques used by developers during the pre-launch phase of new housing projects.
Psychology-driven creative director Sajid Imtiaz focuses on using psychological principles to inform creative direction. His approach leverages an understanding of human behavior and decision-making to develop compelling and effective creative campaigns. Sajid aims to craft messaging that resonates with audiences on a deeper level through strategic use of psychology in creative works.
Around 2017 new companies were registered during October 2021. Construction, Trading, IT and eCommerce are leading four sectors of economy. (Sajid Imtiaz)
In Islamabad, Lahore, Karachi and Peshawar, 1693 new companies were registered during July 2021. Governments of Sindh and Khyber Pakhtunkhwa have to facilitate entrepreneurs. (Sajid Imtiaz)
In Islamabad, Lahore, Karachi and Peshawar, 4101 new companies were registered during May-June 2021. Governments of Sindh and Khyber Pakhtunkhwa have to facilitate entrepreneurs. (Sajid Imtiaz)
Around 2504 new companies were registered throughout Pakistan in June 2021. Construction & Real Estate, Trading, IT, Services, eCommerce, Food & Beverages are steadily growing sectors in Pakistan. (Sajid Imtiaz)
Around 1597 new companies were registered throughout Pakistan in May 2021. Construction, Trading, IT, Services, Food and Beverages are steadily growing sectors in Pakistan. (Sajid Imtiaz)
850 new companies registered in March 2021 in Islamabad, 751 in Lahore, and 385 in Karachi. Construction, Trading, IT, Services, Food and Beverages are steadily growing sectors in Pakistan according to Sajid Imtiaz, Associate Creative Director at Adage.
Around 2257 new companies were registered throughout Pakistan in February 2021. Trading, IT, construction, services and real estate development are steadily growing sectors in Pakistan. (Sajid Imtiaz)
Around 2201 new companies were registered throughout Pakistan in January 2021. Trading, IT, construction, services and e-commerce are steadily growing sectors in Pakistan. (Sajid Imtiaz)
Imran Khan is founder of Shaukat Khanum Memorial Cancer Hospital and Pakistan Tehreek-e-Insaf whereas Sajid Imtiaz is founder of Daily 10 Minutes and patron of Pakistan Advertisers Society.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
10 Factors to Get Brand Loyalty
1. 10 Factors to Get Brand Loyalty
Most Important
ProductQuality
ValueforMoney
Reliability
Price
CustomerServices
Discounts
Reputation
SocialResponsibility
ProductDesign
BrandMarketing
Least Important
Customers consider above 10 factors in brand loyalty.
Sajid Imtiaz: Creative Director, Xnine Communication