Most of the leading consulting firms have recently issued studies about the expected fundamental disruption of the logistics market. The reasoning is simple. The logistics market is one of the biggest markets at all, accounting for nothing less than one trillion € in Europe alone. It outstands the automotive market (600 billion € in Europe) and is ten times bigger than the advertising market (100 billion Euros in Europe).
And the logistics market is, in digital terms, completely under-developed. In a highly-fragmented market structure, shippers, freight forwarders and transport companies work mostly like they did fifteen years ago, with telephone, fax and email in their daily routine. Prices are intransparent and workflows broken up by manual interfaces. Thousands of intermediaries try to organize non-standardized processes. A paradise for digital startups.
And the timing seems just right. The industry is very traditional with many family owned businesses not known for their thrive for innovation. But today, technology has become so simple to use that even a truck driver can handle a mobile application on his smart phone. And the digital startups promise to save time and money. Who could resist?
One thing seems clear. The market opportunity is so big that any of the promising logistic startups can be the next European unicorn if it reaches a market leader position. This is why Schickler has created in its incubator the road transportation startup Cargonexx in 2016. One and a half years later, Cargonexx has already registered 2,500 carriers and transported more than 20,000 tons which make it the most promising road transportation startup in Germany. But there are more promising logistics startups to watch in Europe. We have gathered a list of ten logistics startups you should know if you are interested in this market. This list does not claim to be exhaustive but it gives a good overview of the fast-developing world of logistic startups.
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10 B2B Logistic Start-Ups You Should Know 2017
1. SCHICKLER
Brief Overview Of Promising Logistic Start Ups in Europe
Ten B2B Logistic Start-Ups You Should Know
Hamburg, August 2017
The Digital Transformation Of The Logistic Industry
2. Seite 1
SCHICKLER
August 2017
Consultants predict a fundamental disruption in the logistic industry.
Logistic Industry – Brief overview on recent consultant studies
„The billion-dollar market for transport and logistics services has only recently been discovered by venture capital
investors as a sector that is ready to be significantly disrupted.”
“In the next few years we can expect investment activities in the transport and logistics sector to remain high.”
„Five mayor trends will accelerate disruption in the logistics industry: Fragmentation of the industry, integration of
supply chains, increasing quality demands, higher volumes and E-Business.
„Roland Berger believes that there will be four types of surviving players in the logistics industry: (1) booking and
optimization platforms (BOP), (2) carriers and terminal operators (CTO), (3) supply chain specialists (SCS) and (4)
service providers (SP). BOP will take over a significant amount of today's standard forwarding business.”
„Digitalization will lead to a “Uber – ization” of the transport und freight forwarding industry.”
“Investments into logistic start ups are increasing. Start ups will roll up traditional logistic industry”
„Digital pricing and improved offer designs unleash significant revenue potential.”
“There can be only one first mover and only one market leading platform per logistic segment.”
“Logistic tech start-ups are on track for their first billion-dollar year in cumulative funding after already having raised
$583M across 33 deals in 2017.
“Digitalization will fundamentally change the collaboration between shippers and logistic service providers.”
3. Seite 2
SCHICKLER
August 2017
We see three start up segments in the first line.
10 logistic start ups you should know
Road
Transportation
Sea
Transportation
Logistic
Services
Cargonexx (Germany) *
OnTruck (Spain)
FretLink (France)
Quicargo (Netherlands)
The Schickler Investment Company is invested in Cargonexx
FreightHub (Germany)
Xeneta (Germany)
iContainers (Spain)
Freight Filter (United Kingdom)
Synfioo (Germany)
Evertracker (Germany)
4. Seite 3
SCHICKLER
August 2017
CARGONEXX – the digital transportation network.
10 logistic start ups you should know
Founded: 2016
Based: Hamburg, Germany
Employees: ca. 25
Funding: (not disclosed)
Cargonexx is aiming to build the largest European long haul transportation network. Shippers can enter the details
of a road transport in less than a minute. They get instantly a quote which responds to day-to-day actual market
prices. Cargonexx takes over the order as a fully responsible freight forwarder and matches the tour within its
network of about 2.500 registered carriers (August 2017) which count for more than 40.000 trucks. The carrier can
accept the order with a single click. It has never been so easy to organize long haul transports. This is why
Cargonexx calls its service “one-click-trucking”.
Cargonexx is the first logistic company to use self learning algorithms to calculate spot market prices within milli-
seconds. In the future, this technology will be able to predict capacity and order peaks and will be used to reduce
empty-runs.
Cargonexx announced their plan to expand their service from Germany to other European countries like Austria,
Poland, Netherlands and Denmark.
https://www.cargonexx.de/en/
5. Seite 4
SCHICKLER
August 2017
ONTRUCK – the expert for regional transports
10 logistic start ups you should know
Founded: 2016
Based: Madrid, Spain
Employees: ca. 20
Funding: 12 Mio. €
The leading Spanish road freight start-up focuses on regional transports of up to 150 km. Via their online platform
customers can book specific pick-up slots and get an immediate quote for shipments. Registered carriers can
access available shipments via a mobile phone application. Shipments are allocated on a “first-come-first-claim”
basis.
OnTruck was able to collect a significant investment of 12 Mio. € in two funding rounds.
https://www.ontruck.com/
6. Seite 5
SCHICKLER
August 2017
FRETLINK – Europe's early mover
10 logistic start ups you should know
Founded: 2015
Based: Paris, France
Employees: ca. 30
Funding: 6 Mio. €
FretLink is the biggest trucking start-up in France. They connect freight forwarders with carriers, enable an
automated dispatching process and offer a track and trace system. Their success rate of matched shipments is as
high as 97%. Their carrier base exceeds 2.500 companies with 60.000 trucks.
Recently they were able to raise 6 million € in their first funding round.
https://www.fretlink.com/
7. Seite 6
SCHICKLER
August 2017
QUICARGO – the full service transportation network.
10 logistic start ups you should know
Founded: 2016
Based: Amsterdam, Netherlands
Employees: ca. 10
Funding: 0,5 Mio. €
The online platform of Quicargo connects freight forwarders to carriers in real time. Their service portfolio
includes a track and trace system, as well as a digital documentation of the shipment papers via the mobile phone
application. At the moment Quicargo operates only in the Netherlands and tries to expand it’s market share
within the country.
http://www.quicargo.com/en/
8. Seite 7
SCHICKLER
August 2017
FREIGHTHUB – the digital freight forwarder across air & sea
10 logistic start ups you should know
Founded: 2016
Based: Berlin, Germany
Employees: ca. 30
Funding: 3 Mio. €
FreightHub is the German equivalent of the successful American shipping start-up Flexport. They offer see, air and
rail shipments across the Asia – Europe Tradelane. Customers are able to compare prices from different carriers
and book shipments immediately. Cooperations with big carriers like Hamburg Süd, Maersk and Evergreen make
them a promising logistics start-up.
Recently they expanded their business with an second office in Hamburg.
https://freighthub.com/en/
9. Seite 8
SCHICKLER
August 2017
XENETA – advanced analysis for the shipping industry
10 logistic start ups you should know
Founded: 2002
Based: Oslo, Norway
Employees: ca. 60
Funding: 20,5 Mio. €
Xeneta was already founded in 2002 and collected more than 20 mio. € in total. There objective is to increase the
price transparency of the global sea freight market and offer companies deep insights into the market structure.
Companies can benchmark their container rates against current market movements with real-time data. These
insights increases the leverage of the companies in their negotiations with shipping companies. Furthermore,
Xeneta supports companies by ensuring fair container rates and increasing trust among business partners.
https://www.xeneta.com/
10. Seite 9
SCHICKLER
August 2017
IContainer – a logistics company reinvented with technology
10 logistic start ups you should know
Founded: 2008
Based: Barcelona, Spain
Employees: ca. 50
Funding: 8,3 Mio. €
Since 2008, the former customs agency develops an online platform to compare shipping rates in real time and
manage maritime shipments. Their customers can book commercial shipments within a few minutes and receive a
door-to-door service. In detail, the clients schedule a warehouse pickup and have goods delivered directly to
another warehouse, iContainer takes care of the entire shipping process.
http://www.icontainers.com/
11. Seite 10
SCHICKLER
August 2017
FREIGHT FILTER – finding the best mode of transport for your cargo
10 logistic start ups you should know
Founded: 2013
Based: Maldon, United Kingdom
Employees: 11-50
Funding: (not disclosed)
Freight Filter focus on small and medium-sized enterprises that want to export overseas. They support the
companies by comparing the pricing for air, ocean and road freight with 10,000’s of port pairs & door to door
combinations and offer their clients the best routing option for their cargo. After comparing the shipment rates,
customers are able to book the shipment via the online portal.
http://freightfilter.com/
12. Seite 11
SCHICKLER
August 2017
SYNFIOO – precise arrival time prediction
10 logistic start ups you should know
Founded: 2015
Based: Potsdam, Germany
Employees: ca. 10
Funding: 7 figure funding
Originated from a research project, Synfioo supports logistics companies by predicting the precise arrival time of a
shipment and considers incidents that might occur, like traffic jams, weather, strikes and other possible delays. All
information are aggregated and can be accessed by the logistics companies in real time. Furthermore, Synfioo is a
pure Backend-Service and can be integrated into the current TMS-System of each company.
https://www.synfioo.com/en/
13. Seite 12
SCHICKLER
August 2017
EVERTRACKER – Internet of thinks for the logistics industry
10 logistic start ups you should know
Founded: 2013
Based: Hamburg, Germany
Employees: 11-50
Funding: (not disclosed)
Evertracker is a software company based in Hamburg. In 2017, they introduced their service to the logistics
industry. There small GPS device can be attached to parcels, trucks or containers and generate different insights
into the processes. Via the web application customers can track their shipments, analyse the supply chain and get
deep insights into their own processes. Furthermore, the service is powered by artificial intelligence to maximize
the productivity of the companies. This enables the service to communicate with people and other devices. In
case of a delayed shipment, Evertracker is able to initiate countermeasures automatically.
http://www.evertracker.com/
14. Seite 13
SCHICKLER
August 2017
Sources
Roland Berger: Logistics Study on Digital Business Models, Oktober 2016
Roland Berger: Logistikstudie 2016 – Logistiker in der Zwickmühle, Juni 2016
PWC: Container per Mausklick – Deutsche Reeder im Veränderungsmodus, Juli 2017
PWC/Strategy&: Transport & Logistik Kompass - Fünf disruptive Trends verändern die Logistik
Oliver Wyman: Logistik Startups rollen die Branche auf, Pressemitteilung, Januar 2017
KPMG: Transport Tracker, Feburary 2016
Simon, Kucher & Partners: Digitalization in the logistics sector, July 2017
Bearing Point: Uber-inspirierte Plattformkonzepte in der Logistik, Red Paper, 2017