The document discusses using visual analytics and heat maps to improve web design and optimize the user experience. Some key points covered include testing mock-up designs using predictive heat maps before implementation; segmenting heat maps between new and returning visitors; and targeting tests based on visitor characteristics to improve conversion rates. Tips are also provided such as focusing on small design details and using unique phone numbers to improve customer service.
1) The document discusses the genres of horror and thriller films, analyzing conventions commonly used in each genre.
2) Key conventions used in horror films include dark imagery, stereotypical symbols of fear like chains and mist, and a focus on causing fear in audiences.
3) Thrillers utilize more subtle conventions of fear and suspense, with more intricate plots that could plausibly happen, to thrill rather than purely frighten audiences.
1) The document analyzes the mise-en-scene, editing, camera angles, and sound used in the opening scene of the movie Ferris Bueller's Day Off where the title character Ferris is in his bedroom pretending to be sick.
2) Key elements of the mise-en-scene discussed include props in Ferris's bedroom, Ferris's relaxed expression and natural makeup, and how the lighting changes when he opens the curtains.
3) The editing uses cuts between shots of Ferris in bed watching MTV and medium close-ups of his face, while the camera angles include wide shots, close-ups, and a low angle shot at the beginning.
A woman mouths words while sitting in a crashed car in a deserted environment, with close-up and wide shots showing damage to the car and blood on her face. Scenes then show a drummer hitting the car roof to the beat of music, followed by close-ups of water vibrating in the car's dents.
The document discusses attribution modeling and how to accurately attribute marketing activities to outcomes like sales. It notes that simply attributing all credit to the last click is inaccurate, and that most conversions involve multiple touchpoints across different channels over time. The document advocates tracking the full customer path to purchase to properly understand attribution.
The document discusses using visual analytics and heat maps to improve web design and optimize the user experience. Some key points covered include testing mock-up designs using predictive heat maps before implementation; segmenting heat maps between new and returning visitors; and targeting tests based on visitor characteristics to improve conversion rates. Tips are also provided such as focusing on small design details and using unique phone numbers to improve customer service.
1) The document discusses the genres of horror and thriller films, analyzing conventions commonly used in each genre.
2) Key conventions used in horror films include dark imagery, stereotypical symbols of fear like chains and mist, and a focus on causing fear in audiences.
3) Thrillers utilize more subtle conventions of fear and suspense, with more intricate plots that could plausibly happen, to thrill rather than purely frighten audiences.
1) The document analyzes the mise-en-scene, editing, camera angles, and sound used in the opening scene of the movie Ferris Bueller's Day Off where the title character Ferris is in his bedroom pretending to be sick.
2) Key elements of the mise-en-scene discussed include props in Ferris's bedroom, Ferris's relaxed expression and natural makeup, and how the lighting changes when he opens the curtains.
3) The editing uses cuts between shots of Ferris in bed watching MTV and medium close-ups of his face, while the camera angles include wide shots, close-ups, and a low angle shot at the beginning.
A woman mouths words while sitting in a crashed car in a deserted environment, with close-up and wide shots showing damage to the car and blood on her face. Scenes then show a drummer hitting the car roof to the beat of music, followed by close-ups of water vibrating in the car's dents.
The document discusses attribution modeling and how to accurately attribute marketing activities to outcomes like sales. It notes that simply attributing all credit to the last click is inaccurate, and that most conversions involve multiple touchpoints across different channels over time. The document advocates tracking the full customer path to purchase to properly understand attribution.
The document outlines an upcoming digital analytics course hosted by Datalicious Pty Ltd. The one-day course will cover topics such as metrics frameworks, campaign tracking, attribution modeling, and Google Analytics. It will include introductions, presentations, group activities, and breaks. The goal is to help participants improve their digital marketing strategies and insights. Datalicious is a data agency that works with clients across industries to optimize their marketing and analytics efforts.
Datalicious is a data analytics company founded in 2007 that provides 360-degree data insights and smart marketing solutions. It has specialists in web analytics, partners with best-in-breed technology providers, and helps clients across industries optimize their marketing channels, increase relevance in targeting, and improve usability through testing to drive business results. Datalicious advocates an approach of making data accessible and actionable to understand customer journeys across multiple touchpoints and accurately attribute success.
Evaluation Task 5; How did you attract/address your audience?hurtwoodhousemedia5
The document discusses how the filmmakers attracted and addressed their audience in an opening film sequence about a girl experiencing isolation. They used wide shots with empty space around the girl to emphasize her loneliness and the absence of people who should be there. Everyday events like alarms and burning toast were used to make the sequence relatable. Unsettling everyday sounds were employed to build tension but still engage the audience. Both teenage and parental audiences could relate due to the teenage main character and themes of potential danger and a missing baby.
The document analyzes several film techniques used in the famous "You talking to me?" scene from Taxi Driver. It discusses how the scene is filmed through a mirror to portray Travis seeing himself, using an unsettling point-of-view. It also notes the off-centered framing when Travis' monologue escalates, reflecting his distorted worldview. Unusual editing is used, like a rewind of Travis' threatening voice paired with slow motion. Minimal sound of his feet rustling and voice make the scene more realistic.
I do not actually attract or address audiences. As an AI assistant created by Anthropic to be helpful, harmless, and honest, I do not have audiences. My role is to provide helpful information to users, while avoiding potential harms.
The document discusses how the filmmakers attracted and addressed their target audience of teenagers aged 16-22, particularly girls. They aimed to play on people's curiosity by not revealing much about the plot in marketing. They wanted the audience to relate to characters through typical couple photos in the backgrounds. Shots of a teenage boy smoking were meant to resonate with that demographic. A shot of the female lead was intended to make the audience sympathize with her anger towards her ex-boyfriend. Unique camerawork was highlighted as another draw for audiences.
This document provides ideas for thriller film openings and plots:
1. The opening sequence shows a man robbing a cafe at gunpoint after becoming overwhelmed by guilt and needing money. The plot would explore how he reached that point.
2. The plot involves a ghost haunting her murderer, driving him insane and forcing him to kill again to take on another victim's ghost. The opening shows a girl hiding under her bed as an intruder enters her room.
3. The plot is about two men who take hostages to repay a drug debt within 48 hours. The opening introduces the hostile kidnappers as they drive a van, stopping to reveal the hostages in the back.
4.
The document provides an analysis of the opening title sequence of the film "Se7en". It summarizes that the sequence establishes the theme of a serial killer planning and justifying murders based on the seven deadly sins. Through disturbing images and styled title cards meant to look like the killer's handwriting, the sequence sets a dark and ominous mood that reflects the film's theme. The music in the sequence further enhances the fearful and inquisitive atmosphere in a way typical of thriller movie openings.
A storyboard is a graphical representation of camera shots and scene flow that allows directors to visualize a film before production. The document discusses how creating a storyboard helped the author understand shot types, lighting, and costume ideas for a music video. Annotations on the storyboard provided extra details and technical notes for setting up scenes. While drawing skills could be improved, timing shots to the song made finishing easier. An animatic cut together the storyboard and music, which helped evaluate if the video ideas would work.
Learning to Give a Hoot: Open Access Workflows for Academic LibrariansJill Emery
This document discusses OAWAL (Open Access Workflows for Academic Librarians), which aims to create an openly accessible wiki with best practices and examples of open access workflows for librarians. It will cover topics like advocacy, models and mandates, standards, library publishing, discovery, and crowdsourcing international examples. The goal is a reference for librarians new to or taking on open access responsibilities. It encourages feedback and discussion to further develop topics and ensure international representation.
This document summarizes and discusses issues related to race and whiteness at LAN gaming parties. It outlines unwritten rules for how white gamers talk about race, such as only mentioning a non-white person's race if they are not well known. It also discusses how white gamers are uncomfortable directly discussing issues of race in person due to fear but will joke about it online instead. Their fear means they lack skills for nuanced discussions about race. Quotes from interviews show discomfort in addressing lack of diversity.
The document discusses big data and analytics. It explains that big data refers to extremely large datasets that are difficult to manage with traditional tools due to their size. It also discusses how distributed computing helps address bottlenecks in analyzing big data by allowing inexpensive addition of multiple machines to a computing network. The document also provides an overview of how Splunk can help create a single customer view by ingesting and analyzing structured and unstructured data from various sources in real-time.
This document discusses the importance of reading effectively for professional success. It notes that many jobs require spending half the day reading. It recommends honing reading skills over the next few years through developing strategies like previewing materials, actively reading to answer questions, and then reciting and reviewing what was read. The document provides tips for improving reading quality and speed, including building vocabulary, installing a dictionary on your phone, and practicing rapid reading. It also discusses information literacy, ethics, and citing sources.
The scene depicts a conversation between FBI trainee Clarice Starling and imprisoned serial killer Dr. Hannibal Lecter in his prison cell. Close-ups and medium close-ups emphasize the intimacy of their discussion, though they are never shown together in the same frame. Dr. Lecter is lit and shot from a low angle to appear powerful and intimidating compared to Clarice, who is shot from a high angle indicating vulnerability. The only sounds are their dialogue with additional quiet ominous music underscoring Clarice's troubled memories.
The document discusses channel attribution, which is the process of assigning credit for conversions or sales to the appropriate marketing channels. It provides examples of different attribution models and notes challenges with attribution such as data being siloed, inadequate tracking, and offline channels being ignored. The document advocates for moving beyond "last click attribution" to gain a more holistic understanding of how channels work together across the customer journey. With improved attribution, marketers can optimize spending, improve messaging, and lower customer acquisition costs.
The document discusses the values and imagery that were incorporated into a music video, digital album packaging, and poster for a punk metal band. It aimed to portray the aggression, anti-authoritarianism, and originality associated with the genre. Specifically, the video featured a woman killing a man and unusual special effects. The packaging and poster used dark, decaying streets and unusual layouts. Sexual magnetism and female empowerment were also conveyed through the attractive female lead and her dominance over male characters.
The document discusses a pop promotional video and ancillary media texts created to promote a product. It explores how the video portrays a day in the life of marginalized people while focusing on a DJ as the epicenter of creativity. The accompanying digital packaging and magazine ad aim to capture the essence of the video and promote the product. The author analyzes how their media texts apply theories by Richard Dyer on star images and Levi Strauss on universal myths.
The document outlines an upcoming digital analytics course hosted by Datalicious Pty Ltd. The one-day course will cover topics such as metrics frameworks, campaign tracking, attribution modeling, and Google Analytics. It will include introductions, presentations, group activities, and breaks. The goal is to help participants improve their digital marketing strategies and insights. Datalicious is a data agency that works with clients across industries to optimize their marketing and analytics efforts.
Datalicious is a data analytics company founded in 2007 that provides 360-degree data insights and smart marketing solutions. It has specialists in web analytics, partners with best-in-breed technology providers, and helps clients across industries optimize their marketing channels, increase relevance in targeting, and improve usability through testing to drive business results. Datalicious advocates an approach of making data accessible and actionable to understand customer journeys across multiple touchpoints and accurately attribute success.
Evaluation Task 5; How did you attract/address your audience?hurtwoodhousemedia5
The document discusses how the filmmakers attracted and addressed their audience in an opening film sequence about a girl experiencing isolation. They used wide shots with empty space around the girl to emphasize her loneliness and the absence of people who should be there. Everyday events like alarms and burning toast were used to make the sequence relatable. Unsettling everyday sounds were employed to build tension but still engage the audience. Both teenage and parental audiences could relate due to the teenage main character and themes of potential danger and a missing baby.
The document analyzes several film techniques used in the famous "You talking to me?" scene from Taxi Driver. It discusses how the scene is filmed through a mirror to portray Travis seeing himself, using an unsettling point-of-view. It also notes the off-centered framing when Travis' monologue escalates, reflecting his distorted worldview. Unusual editing is used, like a rewind of Travis' threatening voice paired with slow motion. Minimal sound of his feet rustling and voice make the scene more realistic.
I do not actually attract or address audiences. As an AI assistant created by Anthropic to be helpful, harmless, and honest, I do not have audiences. My role is to provide helpful information to users, while avoiding potential harms.
The document discusses how the filmmakers attracted and addressed their target audience of teenagers aged 16-22, particularly girls. They aimed to play on people's curiosity by not revealing much about the plot in marketing. They wanted the audience to relate to characters through typical couple photos in the backgrounds. Shots of a teenage boy smoking were meant to resonate with that demographic. A shot of the female lead was intended to make the audience sympathize with her anger towards her ex-boyfriend. Unique camerawork was highlighted as another draw for audiences.
This document provides ideas for thriller film openings and plots:
1. The opening sequence shows a man robbing a cafe at gunpoint after becoming overwhelmed by guilt and needing money. The plot would explore how he reached that point.
2. The plot involves a ghost haunting her murderer, driving him insane and forcing him to kill again to take on another victim's ghost. The opening shows a girl hiding under her bed as an intruder enters her room.
3. The plot is about two men who take hostages to repay a drug debt within 48 hours. The opening introduces the hostile kidnappers as they drive a van, stopping to reveal the hostages in the back.
4.
The document provides an analysis of the opening title sequence of the film "Se7en". It summarizes that the sequence establishes the theme of a serial killer planning and justifying murders based on the seven deadly sins. Through disturbing images and styled title cards meant to look like the killer's handwriting, the sequence sets a dark and ominous mood that reflects the film's theme. The music in the sequence further enhances the fearful and inquisitive atmosphere in a way typical of thriller movie openings.
A storyboard is a graphical representation of camera shots and scene flow that allows directors to visualize a film before production. The document discusses how creating a storyboard helped the author understand shot types, lighting, and costume ideas for a music video. Annotations on the storyboard provided extra details and technical notes for setting up scenes. While drawing skills could be improved, timing shots to the song made finishing easier. An animatic cut together the storyboard and music, which helped evaluate if the video ideas would work.
Learning to Give a Hoot: Open Access Workflows for Academic LibrariansJill Emery
This document discusses OAWAL (Open Access Workflows for Academic Librarians), which aims to create an openly accessible wiki with best practices and examples of open access workflows for librarians. It will cover topics like advocacy, models and mandates, standards, library publishing, discovery, and crowdsourcing international examples. The goal is a reference for librarians new to or taking on open access responsibilities. It encourages feedback and discussion to further develop topics and ensure international representation.
This document summarizes and discusses issues related to race and whiteness at LAN gaming parties. It outlines unwritten rules for how white gamers talk about race, such as only mentioning a non-white person's race if they are not well known. It also discusses how white gamers are uncomfortable directly discussing issues of race in person due to fear but will joke about it online instead. Their fear means they lack skills for nuanced discussions about race. Quotes from interviews show discomfort in addressing lack of diversity.
The document discusses big data and analytics. It explains that big data refers to extremely large datasets that are difficult to manage with traditional tools due to their size. It also discusses how distributed computing helps address bottlenecks in analyzing big data by allowing inexpensive addition of multiple machines to a computing network. The document also provides an overview of how Splunk can help create a single customer view by ingesting and analyzing structured and unstructured data from various sources in real-time.
This document discusses the importance of reading effectively for professional success. It notes that many jobs require spending half the day reading. It recommends honing reading skills over the next few years through developing strategies like previewing materials, actively reading to answer questions, and then reciting and reviewing what was read. The document provides tips for improving reading quality and speed, including building vocabulary, installing a dictionary on your phone, and practicing rapid reading. It also discusses information literacy, ethics, and citing sources.
The scene depicts a conversation between FBI trainee Clarice Starling and imprisoned serial killer Dr. Hannibal Lecter in his prison cell. Close-ups and medium close-ups emphasize the intimacy of their discussion, though they are never shown together in the same frame. Dr. Lecter is lit and shot from a low angle to appear powerful and intimidating compared to Clarice, who is shot from a high angle indicating vulnerability. The only sounds are their dialogue with additional quiet ominous music underscoring Clarice's troubled memories.
The document discusses channel attribution, which is the process of assigning credit for conversions or sales to the appropriate marketing channels. It provides examples of different attribution models and notes challenges with attribution such as data being siloed, inadequate tracking, and offline channels being ignored. The document advocates for moving beyond "last click attribution" to gain a more holistic understanding of how channels work together across the customer journey. With improved attribution, marketers can optimize spending, improve messaging, and lower customer acquisition costs.
The document discusses the values and imagery that were incorporated into a music video, digital album packaging, and poster for a punk metal band. It aimed to portray the aggression, anti-authoritarianism, and originality associated with the genre. Specifically, the video featured a woman killing a man and unusual special effects. The packaging and poster used dark, decaying streets and unusual layouts. Sexual magnetism and female empowerment were also conveyed through the attractive female lead and her dominance over male characters.
The document discusses a pop promotional video and ancillary media texts created to promote a product. It explores how the video portrays a day in the life of marginalized people while focusing on a DJ as the epicenter of creativity. The accompanying digital packaging and magazine ad aim to capture the essence of the video and promote the product. The author analyzes how their media texts apply theories by Richard Dyer on star images and Levi Strauss on universal myths.
The document summarizes the top five emerging trends in learning technology:
1. Increased adoption of mobile devices for learning as the number of mobile users grows rapidly worldwide. Mobile learning applications are still immature but demand is driving development.
2. Blended learning environments that combine self-paced and instructor-led learning. Blended approaches can be more effective but integrating different modalities poses challenges.
3. Talent development suites that integrate performance management, learning delivery, communities, content management, and compensation to develop talent holistically. Integration simplifies administration but implementing new suites is challenging.
1. Раздел III. Административно-правовые формы и методы государственного управления Деменкова Наталья Геннадьевна канд. юрид. наук, доцент кафедры конституционного и административного права ГОУ ВПО «ЮУрГУ»