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Observations on the UK Cycle Market
- 2. Observations on the UK Cycle Market P.L. DARNTON Executive Director Bicycle Association
- 3. The UK Market The Bicycle brands The Trade The UK Consumers The Cycling Lobby AGENDA
- 4. The UK market is NOT like the Netherlands! WARNING!
- 5. Information about the UK market is WARNING! Limited in quantity Unreliable in quality Dependent on import statistics, not sales. Contradictory between sources Obscured by national averages
- 6. The Market No manufacturing / assembly since 2003 Except Brompton, Pashley. No growth in sales since 2007 c. 3.6 million units p.a. £ value of sales has increased To £1.18 billion No split between types of cycle c. 40% units MTB High imports of frames/forks Tariff evasion Parts/Accessories c. £450 m. p.a.
- 7. The Market c. 600,000 cycles stolen p.a. 10–15% retail sales via Cycle to Work Scheme Sales fluctuations – weather : economics E-bike sales < 20,000 units p.a. Retail prices = mass at £200 or less = brands from £400
- 8. The Brands Market diversified : MTB/Road/Hybrid are top 3 Bikes used mainly for ‘leisure’, not commuting Volume sales – under £150: Universal/PCM ‘Value’ brands – up to £200: Raleigh/Moore Large; Halfords + ‘Pinnacle’ (Evans) : ‘Ridgeback’ (Madison)
- 10. The Trade Halfords – 440 outlets – c. 30% all bike sales Evans - + 50 outlets Independent Bike Dealers – c. 1500 outlets Wholesalers Madison : Fisher : Zyro + 20 smaller / specialists Supermarkets – seasonal Mail Order / on line sales Cyclescheme
- 11. The Consumers c. 23 million bicycles in UK 45% households have access to a bike 10% adults cycle at least once per week (2011 census) 2% cycled to work 45% children “want to cycle to school”, 0.9% do. 91% children have ‘never cycled to school’.
- 12. The Consumers Average cycle trips pa : 16 vs 18 in 1997 Average trip length : 3 miles Men outnumber women by 3:1 3.3 million people use National Cycle Network p.a. Average cycle share : 2% of all trips 25% all trips are c. 1 mile
- 13. WARNING: About averages Proportion of adults cycling once per week Cambridge 47% Oxford 28% York 25% In 13 local authorities, <5% cycle once per week In London, more cyclists cross 6 central bridges than cars in 3 peak hours
- 15. Observations UK Cycle market is... Diverse in cycle types Low unit value Disaggregated retail UK Cycling is... Mainly leisure/sport Commuting is male-dominated Minority dictating transport mode