business data analytics

1. Managing Business Analytics
Personnel

2. Strategies of Business Analytics

3. Business
Organization
Planning
Upward Flow – Information
Downward Flow - Orders

4. Types of Competitive Advantage
• Price Leadership
• Identify main competitors
• Maintain and measure profit margins
• Sustainability
• Identify areas where resource allocation needed
• Operations Efficiency
• Identify operation areas needing correction or modification
• Service Effectiveness
• Obtain customer opinions on problem service areas needing fixing
• Innovation
• Obtain and validate customer ideas and suggestions on new products
• Product Differentiation
• Identify new products not offered by competitors

5. Business Analytics Personnel
• Business Analytics Professional exam
• Offered by Cognizure

6. Certification
Content Areas
and their
relationships to
process of BA

7. BA Personnel Speciality
• Administrators
• Manage Reports form Computer portals, manage dispatchers and perform troubleshooting
for technology.
• Also in charge for user authentication and authorization for security.
• Designers
• Responsible for building reports using relational data models as well as enhancing ,
customizing and managing professional reports.
• Developers
• Closely tied to BA Process
• Involve the application of analytics, data warehousing, model building, use of operation
research and statistical methodologies and real-time monitoring of data flow to users.

8. BA Personnel Specialty
• Solution Experts
• Analyze, plan, design, deploy and operate BA applications using an
appropriate methodology and development approach.
• Requires knowledge in many differing BA software applications, including
statistical, information systems and operational research models.
• Technical Specialists
• Responsible for installation and configuration of BA and BI applications.

9. Types of BA Personnel Skills