This document discusses using social media to provide value to physical events by accelerating the flow of information beyond the event's boundaries in real time. It targets conferences, startups, universities and research institutes. The value proposition includes being an official social media partner of two global conferences and a fan account for an opera house. Challenges include social media being an unknown medium and value not being recognized. Questions posed are around tactics for entering established markets, sales pitches, and attracting traditional customers to new services.

1. Facebook Twitter
Google+ HTxA Blog
@angieincampo
@RalfLippold
Germany
(Dresden)

2. Innovative
products
needing
visibility
“Closed”
community
Established
players wait to
step in
Knowledge
spreading slow
vs. rate of
innovation
Business Problem

3. Conferences Startups
Research
Institutes
Universities
CUSTOMER
SEGMENTS
Current Focus

4. Targeted
Focused
Tweeting
Knowledge
Flow Beyond
Conference
Time & Venue
Potential
Business
Contacts
Global Visibility
in pre-, real and
after event timeVALUE
PROPOSITION

5. Semperoper -
support via
Twitter fan
account
@Semperoper
DD
Official social
media partner
of two global
conferences
26th Inter-
national
Cartographic
Conference &
UNU FLORES
Workshop
Local
conferences in
Saxony/
Germany
2011 2012
2014 2013
Development

6. Blogger in
Residence
Web
Journalist
#AMPlifyfest, Sydney, 2011;
#Gathering11, Melbourne, 2011;
3rd Internet of Things Conference
Europe, Brussels, 2011
#wfurs (World Forum Universities of
Resources on Sustainability), Freiberg,
2012; #iccDD2013 (26th International
Cartographic Conference), Dresden,
2013
Examples

7. What is in it
for me?
Traditional
way of doing
2 person
beta-stage
Unknown
media formChallenges
Social media
not used for
business
Value Not
recognized

8. 1. Tactics to enter “established” market?
2. Sales pitch (cold call, via contact, email/phone)?
3. How to attract “old-style” customers to pay for a new
complementary service?
Questions

9. HTxA - High Tech x Agency
Providing complementary value to physical events on a
global level by using the power of social media to
accelerate the flow of information and knowledge across
and beyond the venue boundaries in real-time.

10. Thank you very much
for your attention.