The document discusses how to validate a business idea on a small budget. It describes eVisit, a telemedicine software that enables providers to increase patient flow and revenue. Key validation milestones for eVisit included generating $0-100k in revenue in under 12 months, signing their second largest hospital system, and raising $1 million in under 7 months. The document advocates developing a minimum viable product and website, testing messaging through A/B testing and driving traffic, and measuring results like clicks, intent, and customers for under $500 in total spending to validate an idea before fully launching a business.

1. How to Validate Your
Business on a Dime

2. Bret Larsen
@BretALarsen

3. BRET LARSEN @bretalarsen
Timeline
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4. BRET LARSEN @bretalarsen
The Problem & Validation
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5. BRET LARSEN @bretalarsen 5
eVisit
eVisit is telemedicine software for hospital systems and healthcare practices that enables
providers to increase patient flow and revenue, while providing added convenience to their
patients.

6. BRET LARSEN @bretalarsen 6

7. BRET LARSEN @bretalarsen
Milestones
EnterpriseRevenue
Capital
Raise
AIC Winner
$0-$100k in less
than 12 months
Signed the 2nd
largest hospital
system in the US
Raised $1 million
in less than 7
months..
Awarded $250K
grant from ACA out
of 138 co.’s
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8. BRET LARSEN @bretalarsen
How I Do It.
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9. BRET LARSEN @bretalarsen
Validate.
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10. BRET LARSEN @bretalarsen
Test.
12

11. DevelopMessaging.
BRETLARSEN @bretalarsen 12

12. Website.
BRETLARSEN @bretalarsen 12

13. DriveTraffic.
BRETLARSEN @bretalarsen 12

14. A/BTest.
BRETLARSEN @bretalarsen 12
TreatPatientsOnlineVSIncreasePracticeRevenue

15. BRET LARSEN @bretalarsen
How Much Do I Spend?
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~$498

16. Measure.
BRETLARSEN @bretalarsen 12
$400
1,100 clicks
50 w/ intent
33 “customers”

17. BRET LARSEN @bretalarsen
Build MVP.
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18. BRET LARSEN www.rombo.com
Launch
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19. BRET LARSEN @bretalarsen
Questions.
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20. @BretALarsen