1 AF210 FinancialStatementAnalysisProject RalphLaurenCorporation ThisprojectisdesignedtofamiliarizeyouwiththeAnnualReportandFinancialStatements ofacompanycalledRalphLaurenCorporation.Thewebpageofanycompanyisalwaysa goodplacetostartwhenyouarelookingforinformation.Ifthestockispubliclytradedit usuallyhasasectionforinvestorsandsometimesyoucanfindalinktheretorecent financialstatements.(https://www.ralphlauren.com) Otherwise,SECEdgarisagreatplacetofindallthefilingsthatacompanyhasmadewith theSEC.Thisisthewebsiteaddress: http://www.sec.gov/edgar.shtml Followthesesteps: 1.Click“Searchforcompanyfilings”then, 2.Click“Companyorfundname,tickersymbol,CIK……”then 3.TypeCompanyname"RalphLaurenCorp"orTickerSymbol"RL" 4.GototheForm10‐KforfiscalyearendedonMarch30,2019(filedonMay16, 2019) Note:OurconventionalpracticeistodefinethefiscalyearendedonMarch30,2019as “fiscalyear2018”,butthewaythatRalphLaurendefineditinits10‐Kis“fiscalyear2019” (page3).Tominimizeanypotentialconfusionyoumighthave,let’sfollowthedefinition thatRalphLaurenusedinits10‐Kfortheproject.Forexample,“year2019”inquestions referstothe“fiscalyearendedonMarch30,2019”,“year2018”referstothe“fiscalyear endedonMarch31,2018”,andsoon. Pleaseanswerthefollowingquestionsrelatingtothe10‐KofRalphLaurenCorp. A. WhatisthetitleoftheForm10‐Kdocument? B. Whatdatewasthe10‐Kfiled? 2 C. WhatbusinessisRalphLaurenin? D. Nameatleastfivebrandsofproductsthatthecompanysells. E. Nameatleastfourrisksthatthecompanyfaces. Gotothefinancialstatements. F. 1. WhatisRalphLauren’sFinancialLeverageRatiofor2019? 3 2.Whatdoesthisratiotellusabouttheamountofdebtthatisusedby company? G. 1.WhatisRalphLauren’sTotalAssetTurnoverRatiofor2019? 2. Whatdoesthisratiomeasure? 3.Howwouldyougoaboutdeterminingwhetherthisratioreflectsstrong orweakperformanceforthiscompany? 4 H. 1.WhatisRalphLauren’sNetProfitMarginfor2019,2018,and2017? 2.Whatdoesthisratiomeasure? 3.HowisRalphLauren’sperformanceonthismeasurein2019relativeto theotheryears(betterorworse)? I. 1.WhatisRalphLauren’sReturnonEquity(ROE)for2019? 2.Whatdoesthisratiomeasure? 5 3.Ifyoucouldtakealookatanothercompany’sROEtocomparetoRalph LLauren’s,whatcompanywouldyouchoose? J. 1. WhatisRalphLauren’scurrentratiofor2019and2018? 2. Whatdoesthisratiomeasure? 3. HowisRalphLauren’s2019performanceonthismeasurerelativeto 2018? 6 K. 1.WhatareRalphLauren’sbasicnetincomepercommonsharefor2019, 22018,and2017? 2. Hastherebeenagoodorpoortrendinthismeasure?Explain. LookintheNotestotheFinancialStatements. L. 1.WhatdepreciationmethoddoesRalphLaurenuse? 2.WhatinventorymethoddoesRalphLaurenuse? Case Study: Leveraging Big Data Overview and Rationale This case study discusses the use of predictive modeling to assess consumer buying habits based on their location, shopping preferences and .