The document discusses how arts organizations can activate their spaces to promote engagement and advance their mission. It provides examples of Chapter Arts Centre in Cardiff, Wales and Woolly Mammoth Theatre Company in Washington, D.C. that have successfully used their spaces as vibrant social hubs. Chapter transformed its large, central space into a dynamic area that hosts a variety of artistic, educational, and community events. Their space acts as a catalyst for creativity and collaboration. Woolly Mammoth builds relationships in its community through hosting discussions, panels and partnerships around social and political issues. Both organizations demonstrate how activating spaces can foster new audiences, partnerships, and opportunities that advance their artistic and social impact.
Envision Ford City - Report to the CommunityMike Morency
Community Conversations was NOT about rehashing problems, or gathering together to complain. It was NOT about other people’s ideas or plans for Ford City, but about listening to the people of the community, building on their ideas and engaging in their meaning…. It is about Seeing THEIR vision for THEIR community, through THEIR eyes!
Community Conversations allowed the people of Ford City to begin to dream together, and as this Brazilian Proverb says…
"When you dream alone,
it remains just a dream.
When you dream together,
it is the beginning of a new reality."
Envision Ford City - Report to the CommunityMike Morency
Community Conversations was NOT about rehashing problems, or gathering together to complain. It was NOT about other people’s ideas or plans for Ford City, but about listening to the people of the community, building on their ideas and engaging in their meaning…. It is about Seeing THEIR vision for THEIR community, through THEIR eyes!
Community Conversations allowed the people of Ford City to begin to dream together, and as this Brazilian Proverb says…
"When you dream alone,
it remains just a dream.
When you dream together,
it is the beginning of a new reality."
The Mason Corridor & Our Housing Future: Roger Millar of Smart Growth AmericaFCBR
Roger Millar, VP with Smart Growth America, presentation from FCBR's Smart Growth event focused on creating dialog around the on-boarding of the Mason Corridor and it's likely impacts on housing and livability.
In April 2012 CultureLabel was invited by ABAF and other partners such as the British Council to tour Australia as part of a speaking tour on Cultural Entrepreneurship exploring the intersection between technology, culture and entrepreneurship. More information on some of the projects can be found at www.CultureLabel.com/agency
WeDundee.com was led by the Dundee Partnership, designed by Fleet Collective and delivered by Creative Dundee. It was only made possible by the 3000+ incredible supporters of the city.
The aims of the We Dundee project were:
• Create a platform for people to be actively involved in shaping Dundee’s UK City of Culture bid.
• Remind people of what an incredible place Dundee is.
• Develop a model for co-curation of future cultural activities.
A talk delivered by Brian Gambles at the Anybook Oxford Libraries Conference 2015 - Adapting for the Future: Developing Our Professions and Services, 21st July 2015.
These slides are a summary of the conversations our participants had at our conversation cafe event on Sat 13 Sept at Anglia Ruskin University. With thanks to all of our supporters at http://bethechangecambridge.org.uk/?page_id=85 who helped us put on the event, and for everyone (over 50 of you) who took part!
Hannah Fox, Silk Mill Project Director, Derby Museums Trust
ow tech, hi-tech, bi-tech, little tech – whatever the type of scale, technology provides the tools, methods and materials… but it’s what we do with them that counts. In a world where museums need to push boundaries and our comfort levels to survive and thrive, how might we use these tools and human-centred design to disrupt the form of designing and making our museums in ways that ensure they have relevance and sustainability.
Hannah will share the internationally-acclaimed approaches being used by Derby Museums to develop their sites and programmes – including their redevelopment of the Silk Mill, site of the world’s first factory, as the Museum of Making – challenging us to expand perspectives on what ‘makes a museum’.
Hannah is the Project Director for the re-development of Derby Silk Mill; the site of the world’s first factory; as a new Museum of Making. By embedding co-production and human centred design methodologies into a major museum development, citizen curators and makers are at the heart of the £17m project to ‘make’ the Museum of Making. This project features in several national and international publications, including Nina Simon’s latest book “The Art of Relevance”. Hannah is a National Arts Strategies Creative Communities Fellow – a global network of cultural and social entrepreneurs, She also mentors staff and organisations working in cross-sector projects for social impact and is a board member of FIGMENT, a global participatory arts programme.
The Final Party: A festival aimed at sparking conversations about life & deathCILIP
Engaging Libraries is a pilot scheme which has brought the Carnegie UK Trust, the Wellcome Trust and Society of Chief Librarians together to work in partnership to allow libraries to experiment with public engagement around health and wellbeing. The 14 projects funded cover a wide range of topics, working with new partners and engaging with the public in innovative ways. Representatives from Engaging Libraries projects will speak about their work, how they are engaging the public and demonstrate methods they are using.
Taking a break from our usual Bedford locations, this month we are bringing creative networking to Sharnbrook. Our more rural location will be accompanied by a focus on RURAL BUSINESS.
We will have inspiration from Harrold based artist Jo Atherton, who sees no boundaries in going further afield with her work. Teresa Bellmaine will give us an introduction to WiRE Bedfordshire (Women in Rural Business Bedfordshire) And as a group, we will have a frank conversation about the issues and needs of creative business in rural areas. The event is an opportunity to chat with other creatives and includes a chance to shout-out about your own work and needs.
Charisma Arts as an Egyptian social enterprise with the vision of usinf Arts to empower the community conducted an artistic social festival about Accepting diversity in Egypt called Box of colors
The Mason Corridor & Our Housing Future: Roger Millar of Smart Growth AmericaFCBR
Roger Millar, VP with Smart Growth America, presentation from FCBR's Smart Growth event focused on creating dialog around the on-boarding of the Mason Corridor and it's likely impacts on housing and livability.
In April 2012 CultureLabel was invited by ABAF and other partners such as the British Council to tour Australia as part of a speaking tour on Cultural Entrepreneurship exploring the intersection between technology, culture and entrepreneurship. More information on some of the projects can be found at www.CultureLabel.com/agency
WeDundee.com was led by the Dundee Partnership, designed by Fleet Collective and delivered by Creative Dundee. It was only made possible by the 3000+ incredible supporters of the city.
The aims of the We Dundee project were:
• Create a platform for people to be actively involved in shaping Dundee’s UK City of Culture bid.
• Remind people of what an incredible place Dundee is.
• Develop a model for co-curation of future cultural activities.
A talk delivered by Brian Gambles at the Anybook Oxford Libraries Conference 2015 - Adapting for the Future: Developing Our Professions and Services, 21st July 2015.
These slides are a summary of the conversations our participants had at our conversation cafe event on Sat 13 Sept at Anglia Ruskin University. With thanks to all of our supporters at http://bethechangecambridge.org.uk/?page_id=85 who helped us put on the event, and for everyone (over 50 of you) who took part!
Hannah Fox, Silk Mill Project Director, Derby Museums Trust
ow tech, hi-tech, bi-tech, little tech – whatever the type of scale, technology provides the tools, methods and materials… but it’s what we do with them that counts. In a world where museums need to push boundaries and our comfort levels to survive and thrive, how might we use these tools and human-centred design to disrupt the form of designing and making our museums in ways that ensure they have relevance and sustainability.
Hannah will share the internationally-acclaimed approaches being used by Derby Museums to develop their sites and programmes – including their redevelopment of the Silk Mill, site of the world’s first factory, as the Museum of Making – challenging us to expand perspectives on what ‘makes a museum’.
Hannah is the Project Director for the re-development of Derby Silk Mill; the site of the world’s first factory; as a new Museum of Making. By embedding co-production and human centred design methodologies into a major museum development, citizen curators and makers are at the heart of the £17m project to ‘make’ the Museum of Making. This project features in several national and international publications, including Nina Simon’s latest book “The Art of Relevance”. Hannah is a National Arts Strategies Creative Communities Fellow – a global network of cultural and social entrepreneurs, She also mentors staff and organisations working in cross-sector projects for social impact and is a board member of FIGMENT, a global participatory arts programme.
The Final Party: A festival aimed at sparking conversations about life & deathCILIP
Engaging Libraries is a pilot scheme which has brought the Carnegie UK Trust, the Wellcome Trust and Society of Chief Librarians together to work in partnership to allow libraries to experiment with public engagement around health and wellbeing. The 14 projects funded cover a wide range of topics, working with new partners and engaging with the public in innovative ways. Representatives from Engaging Libraries projects will speak about their work, how they are engaging the public and demonstrate methods they are using.
Taking a break from our usual Bedford locations, this month we are bringing creative networking to Sharnbrook. Our more rural location will be accompanied by a focus on RURAL BUSINESS.
We will have inspiration from Harrold based artist Jo Atherton, who sees no boundaries in going further afield with her work. Teresa Bellmaine will give us an introduction to WiRE Bedfordshire (Women in Rural Business Bedfordshire) And as a group, we will have a frank conversation about the issues and needs of creative business in rural areas. The event is an opportunity to chat with other creatives and includes a chance to shout-out about your own work and needs.
Charisma Arts as an Egyptian social enterprise with the vision of usinf Arts to empower the community conducted an artistic social festival about Accepting diversity in Egypt called Box of colors
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
1 activating social spaces nampc 2013 v.dg
1. ACTIVATING SPACES:
Using your venue to promote engagement and drive your arts business forward
Alex Delotch Davis, addavis@atlantaga.gov
Deeksha Gaur, deeksha@woollymammoth.net
Carol Jones, carol123jones@mac.com
#socialspace | #NAMPC
2. WHY DO IT?
We’re all over-stressed, over-worked, and under-resourced. Now this too?
Income
Growth
Prestige
Belonging
#socialspace | #NAMPC
3. A BRIEF (but relevant) DETOUR
into the for-profit world: why we can’t ignore our spaces if we want young
audiences
#socialspace | #NAMPC
4. ALSO ABERCROMBIE
Now these guys take their branding to an offensive extreme, but still…bear with us!
#socialspace | #NAMPC
5. THE EXPERIENCE ECONOMY
“Work is theatre and every business a stage”
The text book was written in the late 70s.
Embraced by the giants: Apple, Nike,
Coke to name a few.
This is the world Millennials know.
Who is better placed to succeed in an
experience economy than those who
create experiences for a living?
#socialspace | #NAMPC
6. WHO ARE WE?
What are we all about? And how did we get here? Besides by plane, of course.
Our History
Our Mission
Our Values
What was that moment that
led to us activating our
missions and values through
our public space?
#socialspace | #NAMPC
8. CHAPTER
Cardiff, Wales, United Kingdom
Not Chapter by
numbers
but Chapter by people,
by spaces and the
artistic vision that molds
and drives it.
#socialspace | #NAMPC
9. CHAPTER
Cardiff, Wales, United Kingdom
So, what are we all
about?
Vibrant art AND
community relevance
with
values of collaboration,
openness, accessibility
and sustainability
#socialspace | #NAMPC
Lightbox image: Bedwyr Williams
11. CHAPTER
Cardiff, Wales, United Kingdom
We opened our doors in
1971
a vision to bring performance,
film and exhibitions together
under one roof united by a
dynamic social space.
#socialspace | #NAMPC
12. CHAPTER
Cardiff, Wales, United Kingdom
Nutshell Theatre, Allotment Ultrasaurus,
Heather and Ivan Morison; Pete Williams
#socialspace | #NAMPC
13. CHAPTER
Cardiff, Wales, United Kingdom
Collisions
Chapter is known and loved for
the open space we create and
the combination of radical new
work that coexists with our many
diverse users.
A place where artforms collide
Contemporary AND Community
Arts AND Audience
#socialspace | #NAMPC
14. CHAPTER
Cardiff, Wales, United Kingdom
The community garden. Inflatable football pitch for Iris Prize Festival. Hotel Shampoo, Gruff Rhys
#socialspace | #NAMPC
15. CHAPTER
Cardiff, Wales, United Kingdom
A Social Space
800,000 visits
395,000 customers for our caffi-bar
175,000 hot drinks sold (1 every 90
secs) / 150,000 pints of beer sold (1
every 80 secs) / 14,000 bottles of wine
(1 glass every 2 minutes)
58,000 gallery visits
52,000 participants at classes and
workshops
1,920 film screenings/ 430 theatre
performances
#socialspace | #NAMPC
16. CHAPTER
Cardiff, Wales, United Kingdom
And some more
numbers
Trading income - c£2.7M
Turnover - c£4M
Over 70% of our turnover is
earned income—making us
one of the largest social
enterprises in Cardiff.
Providing jobs for local people we employ over 170 people,
95% live in Cardiff
#socialspace | #NAMPC
19. WOOLLY MAMMOTH
To ignite an explosive engagement between theatre artists and the community;
Implementing new ways of using the artistry of theatre to serve the people of DC.
#socialspace | #NAMPC
20. WOOLLY MAMMOTH
Explosive engagement necessitates the most vital, engaged audiences
Who is the play for? What is the conversation?
Who needs to be in the house to activate the conversation?
How do we prime our audience to be the most dynamic and energized?
How best can we co-create meaning with our audiences?
#socialspace | #NAMPC
25. In the context of
the city
• Cardiff the capital of
Wales
• Population of 350,000
• Growing reputation as a
vibrant city where people
want to live and visit
• Hwyl – a complex and
intangible mix of passion
and sense of belonging
26. The challenge
• Three years ago Chapter
underwent a major
redevelopment
• Opening up its entrances
and creating a large,
open central space
• The challenge – to turn a
busy café-bar into
something much more - a
dynamic social space
27. A social space
that locks
audiences into our
vision and values
Research by Matthews Millman
as part of the redevelopment
confirmed that loyalty to Chapter
was not just repeat purchase
behaviour but a stronger
emotional attachment that locks
audiences into our vision and
aspirations
31. A social space
growing the public
life of the city
Users appreciate the high
degree of diversity, and the
tolerance of people who are
often not tolerated
elsewhere. At the same time,
cutting edge film and art
helps confer a sense of status
and esteem.” - People Make
Places: Growing the Public
Life of Cities, Demos 2005
32. Creative Cities
Creative cities provide
countless opportunities
for everything from
accidental connections
to formal collaborations.
And it’s those
opportunities, those
sparks that act as a
catalyst for new thinking
and innovation.
33. It’s not just about making
money – it’s about making
meaning
34. Real creative vision
requires a much
deeper and wider set
of transformations
that takes cultural
marketers way
beyond the traditional
view of ‘place’ in the
marketing mix.
35. Community
powered
It involves keeping
community at the heart
of what we do communities of artists,
audiences and local
people building
partnerships and reimagining the city and its
spaces.
43. Major creative
cluster
• Resident companies, artists and
creatives - we’re home to 40 small,
creative businesses
• These businesses employ over 100 more
people
• Our social space acts as a catalyst for
creative entrepreneurs and creative
independents to meet, discuss and
collaborate. It’s a vibrant platform for social media surgeries, games events,
book and film clubs etc
• Our hire spaces provide affordable
options for dance classes, youth theatre,
poetry, music and comedy
Catherine Ashill
45. Creative Capital
We invest in art and in our audiences
- we believe that everyone has a
creative voice. Our education work
opens up possibilities for people who
struggle to express themselves in
conventional ways.
We don’t just add value we create
value with projects that take the
centre out into the community and
also bring the community back into
our arts and social spaces
Local community choir. Kids party on the frontage.
47. Public Experience
• “Status and esteem: Chapter
manages to blend its
neighbourhood social club role
with a culture and consumption
cache. It’s the place to be seen if
you’re interested in the latest art
house film or the month’s most
fashionable beer.”
• DEMOS spoke to a number of
young adults with learning
difficulties who said that Chapter
was one of the few places in
Cardiff where they felt
comfortable socialising.
• Chapter is a space that has “ a
transformative quality, helping
formerly timid Home Birds to
become more confident and
48.
49. But don’t just take
our word for it...
• “These are exciting times: Chapter Arts
Centre has just re-opened after a major
redevelopment and it’s now a stunning
space for art, film and theatre, and
hanging out in the cafe-bar.” - The
Guardian (reasons to move to South
Wales)
• “The refurbishment of Chapter has
been well worth the wait, and the
investment will ensure that it remains
an important centre for the arts in
Cardiff and Wales as a whole as well
as a major landmark in Canton, well
into the future. Chapter provides jobs
within our local community, supports
local artists and makes a massive
contribution to the local economy.” Cllr Cerys Furlong
50. “If there is a better
municipal arts centre in
Europe I would like to see
Former First Minister Rhodri Morgan
55. PROVOCATION
Some thoughts and questions for your consideration.
Do we make the most of our spaces to encourage shared experiences,
collaborations, interactivity, and belonging?
What makes a public space effective as a social, democratic space of
interaction for all?
How can we encourage those who rarely participate in civic life to take more
risks and access a wider set of experiences?
What role can cultural marketers play to make this happen?
And how else are we attracting, engaging, and retaining the experience
economy generation?
#socialspace | #NAMPC
58. Artistic Voice
The National Conservatoire of Wales
competes alongside an
international peer group of
conservatoires for the best
students globally, enabling
students to enter and influence the
world of music, theatre and related
professions.
The College educates some of the
most talented students from
around the world, aiming to give
them not just the technical and
craft skills they’ll need to succeed
at the top levels of the profession,
but also to help them to develop
their individual artistic ‘voice.’
59. In June 2011 their dream of
having their own world class
performance space became
a reality
60. A new community
The new buildings
incorporate:
•The Dora Stoutzker Hall
•Richard Burton Theatre
•Four state-of-the-art fullsized, double height rehearsal
studios
•The Linbury Gallery
•Cafe bar and terrace
overlooking the beautiful
Grade I listed Bute Park
61. Enhancing the city
“Offering world class facilities in
such a stunning location allows
us to continue to attract leading
international arts practitioners to
work here, and to increase
national and international
recognition for Cardiff as a home
of world-class artistic training.
These new facilities also provide
enhanced opportunities for the
residents of the city and region
of Cardiff, and the many
professional and community
groups that contribute to
Cardiff’s vibrant cultural life.”
Hilary Boulding, Principal
62. The challenge
To create social spaces
that allowed students
and the wider public to
mingle, to merge – for the
students to have an
opportunity to share their
work and for the public to
encounter the life and
work of the college
Both needed a sense of
belonging and to feel as if
it was ‘their space’.
66. A dynamic social
space
Students perform regular
events, sometimes
programmed, sometimes
impromptu
Everything from jazz to
folk, contemporary to
classical
Plus a great café!
67.
68.
69. Creative Diversity
The College’s events
calendar includes over
300 public events and
many more that …just
happen.
This stimulating mix of
programme and
‘serendipity’ ensures a
stimulating and broad
experience – for
everyone.
70. QUESTIONS?
Comments? Want to share your own activated spaces? Please contact us!
Alex Delotch Davis
addavis@atlantaga.gov
Deeksha Gaur
deeksha@woollymammoth.net
Carol Jones
carol123jones@mac.com
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@carol123jones
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