Charisma Arts as an Egyptian social enterprise with the vision of usinf Arts to empower the community conducted an artistic social festival about Accepting diversity in Egypt called Box of colors

1. Accepting Diversity!!
Artistic & social event
October 2012

2. The Social Enterprise
Charisma Arts
Session One
“Arts Empowering Community”

3. Profile Vivian Labib
Social Enterprise: Charisma Arts
• Started in 2002 and launched web
presence to sell the Egyptian
Handicrafts online.
• Become a Social Entrepreneur in 2007
– Market and distribute Egyptian
hand-made items of high quality
– Want to help marginalized
individuals (orphans, refugees,
families, prisoners) to make a
sustainable income from their
handicrafts
– Went from 9 to 143 suppliers in last
three years
• Opened a small shop in Zamalek in
2008 to have a retail outlet to sell the
products till the revolution.
3
Founder: Vivian Labib
• 38 years old, single, living in Cairo,
Egypt
• Education: Cairo Fine Arts College –
graduated as a Decoration Engineer
1997
• Financed the operation of Charisma
Arts since creation through its
different stages, online and physical
retail store.

4. Awards:
4
•2009 - Awarded by the Egyptian ministry of cultural
affair for distinguished artistic cultural products.
•2009 – Chosen one of the first 35 Entrepreneurs and
women leaders in Goldman Sachs initiative "10,000
women"
•2010- Chosen among 200 social entrepreneurs
for the presidential summit - Washington DC
•2011 – Selected as one of leaders of next
generation in Stars-Switzerland for
entrepreneurs.
•2010 – Chosen as one of the 20 best
projects in the Euro Mediterranean
area by the catholic university in
Milano- Italy

5. Taking the certificate of the Wel (Women
Entreprenurs and Leadership cource) program

6. March 2009

7. Certificate from the
Catholic university –
Milano- Italy March
2010 – First 20
entrepreneurial
project in the euro
Mediterranean area

8. Advanced
Leadership course-
Haggai Institution
Hawaii – Maui
January 2010

9. Women mentoring program on working with social media
February 2009

10. Presidential summit
on entrepreneurship
Washington DC
April 2010

11. Session One
Charisma Arts History
• History of Charisma Arts – (how it all started?)
•Effect on society – why we need it?
•Where are we now??!

12. Egyptian Artisan
12

14. How Can you be part of this???
Volunteer with us
Donations:
Name: Vivian Labib Botrous
National Bank of Egypt – El Roda Branch
23 El- Manial st. El Roda- Cairo
IBAN: 11700 011 36004369600
SWIFT CODE: NBEGEGCX117
Tell people about usBuy from our us your
Christmas gifts!
www.charisma-arts.org

15. Business Covering
Session Three

16. Step ONE
Starting a Social enterprise
Making a new office – legal identity

17. Session Three
Business Covering
• Why we need it?
•The business Model
• What it requires?
•Steps to be taken
•Would you like to take part??

18. Recommendations
• Legal Structure
– Set-up a legal structure around Charisma
Arts that enables Vivian to apply for
external funding
• Branding and Positioning
– Reposition Charisma Arts in a higher price
segment, targeting western audiences who
are willing to pay premium for Hand-made,
Natural material, Fair trade etc
– Re-brand corporate identity with look and
feel adapted to western tastes
• Marketing and Distribution
– Develop Marketing Strategies for both
retail and on-line presence
– Evaluate different scenarios for retail sales
considering cost & revenue impact
• Products
– Be more selective in which product lines to
sell – marketable to foreign/western
audience
– if products don't sell well – stop and
replace them quickly
Suppliers
– Focus on fewer suppliers to reduce total
supplier related workload
– Order larger volumes per supplier to
help them get a sustainable income
(become an important client of each
supplier)
– With larger volumes better purchase
prices can be negotiated

21. Opening Day
12-12-12

22. Volunteers
celebrating 2013!

23. Celebrating & networking!

24. Valentine 2013

25. Preparing our
training room!

26. Training

27. Workshops

28. Street Performance
Media / Arts
Session Two

29. Session Two
Using Media /Arts
•Egyptian population- more than 75% less than
25 years old
• With the high rate of illiteracy, media is the best
means of communication
•Gathering together Egyptian ground bands and
artists, giving them opportunities
•Asking international artists to take part

30. Accepting Diversity!!
Artistic & social event
October 2012

31. BOX OF COLOURS
2012

32. Poster
In 2012 we printed around
50posters to be hung in vital places
in Cairo, and where the youth
circulation who are our target was
concentrated , in addition to the
schools we were acting at.
In the poster we spoke about the
aim, the bands, the schedule of
events and locations

33. Flyers
More than 10,000 flyers
were printed in colours,
distributed in schools
and where the youth
circulation were
concentrated, expected
partners were
advertised as well.
With the efforts of our
volunteers we
distributed all flyers and
ran out of them by the
time of the event
We owe the metropole
print house for
supporting us with the
printings as CSR to
support our vision

34. Receiving the foreigners

35. Preparation

50. Teams
•UNICYCLE
world’s
champion

51. MIME

52. International Bands

53. Performing Arts

54. Egyptian
Artists

56. SCHOOLS

57. Schools

60. Setting a
good
example

65. Sudanese Refugees Shelter

66. -
www.ahram.org.eg/Print.aspx?ID=176608 1/1
-

67. How would
YOU
like to be Part
????