Jumpball Inc. is launching new sports products targeted at teens and kids in the first quarter. They will market the products through internet sites frequented by teens, television channels watched by teens on weekends and magazines. They also plan to target mothers who influence purchasing decisions. A rollout plan provides dates for new product launches both online and in stores over the coming months. Internet sales are highest while catalog sales are decreasing due to increased online competition.

1. J U M PB A L L, INC. Marketing Strategy Teen/Kids Division 1 st Quarter

5. The Rollout J U M PB A L L, INC. DATE Rainbow Basketball Super Jump Basketball Sneakers Ultimate Sports Watch Glow Kids Sneakers February 15 Delivered to all retail stores February 24 Available on the Internet March 15 Limited Edition announced April 1 Limited Edition available on the Internet ONLY April 15 5 new colors introduced— all available on the Web May 1 Limited Edition in stores Red, blue, and pink ONLY in stores June 15 Meeting to plan Christmas Watch July 15 Announce launch at Sports Merchandising Convention July 16 Available in the store and on the Internet

6. Who’s Who? J U M PB A L L, INC. David Risher President Merchandise Marketing and Development Regina Quantas Administrative Assistant Merchandise Marketing and Development Chris Keating Vice President, Marketing Teen/Kids Laura Smith Vice President, Marketing Women Dennis Lynne Vice President, Marketing Men Michelle Richards Director Equipment and Accessories Peter Bond Director Apparel and Shoes Janet Boyle Senior Director Publicity David Winter Coordinator Equipment and Accessories Lisa Lansky Coordinator Apparel and Shoes Omar Banks Coordinator Publicity

7. J U M PB A L L, INC. Sales Analysis

8. October Sales J U M PB A L L, INC.