This document provides a curriculum vitae for Willem Kuling, listing his experience as an art director and designer from 1999 to the present. It details his roles at various companies, including Harrods, Rapport Group, and Green Dome Marketing. It also lists freelance design work from 1995-2009 for clients in various industries. The CV highlights Kuling's experience in areas such as creative direction, design, art direction, and client liaison.

1. Curriculum Vitae
NAME //
WILLEM KULING
EXPERIENCE //
10.2009_PRESENT PROPELLER DESIGN AND 10.1999_10.2000 AGA GROUP/FREELANCE DESIGNER
FREELANCE ART DIRECTOR/DESIGNER LONDON
BRIGHTON New logo/house style, website and collateral, for Softworld
Art direction and design, visualisation, liaising products for Imark Europe. Liaised with printers and
with illustrators and photographers. suppliers. Directing & design of event brochures and
CLIENTS: Big Change Charitable Trust, Carphone advertising. Work was implemented in the US and Brazil.
Warehouse, Delice De France, Disney Consumer Products, CLIENTS: Imark Communications, Eurofighter, Netjets,
Elizabeth Finn Care, LTA, Margaret Dabbs Foot Clinics, Smiths Industries, Lotus Automobiles
Ritter Courivaud Foods, Sectorlight, Tennis Foundation,
UNICEF, Virgin Unite, Young Apprenticeship Programme 01.1999_10.1999 FREELANCE DESIGNER
ATLANTA
12.2007-10.2009 RAPPORT GROUP/ART DIRECTOR CLIENTS: Buck Consultants, Georgia Power,
LONDON Randstadt Recruitment
Creative direction, design, visualisation, liaising
with clients, illustrators & photographers. 04.1998_01.1999 FREELANCE DESIGNER
CLIENTS: DFID (Department for International LONDON
Development), NIVEA, Sectorlight, The Times CLIENTS: Gardner Merchant/Sodhexo, William M. Mercer,
MC Design/Price Waterhouse Coopers, Wickes
11.2002_10.2007 HARRODS/HEAD OF ART DIRECTION
LONDON 02.1997_03.1998 BASIS COMMUNICATIE/CONSULTING ART DIRECTOR
Creative direction and design, developing concepts HAARLEM, NL
for in-store promotions, Directed photo-shoots, product/ CLIENTS: Het Geheim van Holland, Landal GreenParks,
department promotional pieces. Conceptualise the store’s Tijd voor vrije tijd magazine
overall marketing strategy. Design for one-off events,
in-store activities, CRM pieces, staff comms. Liaising with 10.1995_03.1998 FREELANCE DESIGNER
instore departments and outside suppliers. AMSTERDAM
CLIENTS: Albert Heijn, C1000 Supermarkt, De Bijenkorf,
10.2000_09.2002 GREEN DOME MARKETING/ART DIRECTOR KLM, Nederlandse Spoorwagen, Reed Elsivier, Xerox
EPSOM, SURREY
Art direction, design. New business development. 10.1992_11.1994 ELLIOTT & ASSOCIATES/DESIGNER
CLIENTS: 5 Arrows Investment Bank, Business Link, Fortis LOS ANGELES
Bank, Fortis Commercial Finance, GMAC Commercial CLIENTS Countrywide Home Mortgage Corporation,
Credit, Groundsure, Imark Communications, ING Lease Gordon Group Holdings, LA Works

2. Times Media (The Times)
Times Spelling Bee creative direction, development, collateral and branded educational materials.

3. Virgin Unite
Designed a series HTML e-shots and printable PDFs for Virgin Unite’s ‘Connection Trips’.

4. Harrods
BY APPOINTMENT, Harrods premium personal shopping department.
Art direction, photographic art direction, design.

5. Harrods
‘Senses’ in store promotion concept and development for month long experiential shopping event.
POS, print, web, art direction and design as well market research.

6. Harrods
Harrods Babies. Mother-to-be personal shopping. art direction and design.

7. Sectorlight/ LTGDC
Concept for the LTGDC magazine, website, e-newsletter.

8. Sectorlight/ Battersea Re-development
Concept for a Battersea re-development project investors book.
BATTERSEA RIVERSIDE
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CONTENTS
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UPON COMPLETION IN EXCESS
OF 13,000 PEOPLE WILL WORK
AT BATTERSEA POWERSTATION
ACROSS RETAIL, HOSPITALITY,
THE HISTORY S t d
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COMMERCIAL, SERVICE AND
CREATIVE SECTORS.
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04
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THE PROSPECT AT BATTERSEA RIVERSIDE
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50
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9. Recolight
Big Light Project logo, character development, art direction and design.
We Head of Design & Technology
wou <School name>
t l
FREe ‘Big d like to
h <Address 1>
<Address 2>
E te Light rece <County>
<Postcode>
fro achin Projec ive
mR g t
eco resou ’
ligh r
ADDRESS
t. ces March 2009
Laser school address
BE THE FIRST TO REGISTER FOR THE ‘BIG LIGHT PROJECT’ –
YOUR JOURNEY INTO A NEW WORLD OF LIGHT STARTS HERE!
Dear Head of Design & Technology,
Allow me to introduce you to the ‘BIG LIGHT PROJECT’ - a truly
inspirational teaching resource, written specifically for Secondary Education
niquely qualified, Recolight is the PERFORMING A VITALLY
D&T Teachers (KS3).
UK’s first and foremost recycling IMPORTANT ROLE
service for the safe disposal of From September this year, the UK will start to
WHAT’S IT ABOUT? fluorescent and mercury lamps, see the phasing out of traditional incandescent
In general terms, this resource is about engaging young people in a learning known as Gas Discharge Lamps
Please amend the above label if any details are incorrect light bulbs to meet a new EU directive on
experience about the technology behind current and future lighting techniques, (GDLs) of which the most popular Energy Using Products (EuP). Compact
leading to a much broader appreciation of the importance of light. It also deals
household version is the Compact fluorescent lamps, being more energy
with related issues such as new energy efficient technologies, recycling and how
Fluorescent Lamp (CFL). efficient, will become commonplace across all
Please supply the following details: these link with environment change. Material also explores the different uses
for modern lighting and lighting power. It challenges participants to come up walks of life, providing cheaper, longer lasting
Tel No. ______________________________________________________________________ with different ways of addressing shortcomings when it comes to protecting our light, with major overriding benefits for the
Fax No. _____________________________________________________________________ environment. environment.
Designed to stir up lots of lively discussion, it encourages children to get up close
E-mail ______________________________________________________________________
and personal with light and lighting by carrying out hands-on tasks and fun
WHY SHOULD WE RECYCLE?
The Government has been actively
No. of pupils at your school __________________________________________________ experiments, both at home and in the classroom. Backed up by a series
of online downloads, dedicated activity sheets and teaching ideas, we think encouraging us all, young and old alike, to
it breaks new ground. work towards a ‘greener’ environment and
lifestyle for many years. It is therefore in our
Just complete the details below to request your free teaching resources. Please ensure that your request reaches Recolight – Project Sponsor
best interests to recycle the products that
us by post, or fax it on 020 8977 7974 by 1st May 2009. Alternatively, request your free resource online at: Recolight is the driving force behind this winning initiative for schools. Created
we no longer need. By working together and
for the UK Gas Discharge Lamp manufacturers including the new CFL low
www.rapportgroup.com (click on Free Resources). Email: biglightproject@rapportgroup.com actively recycling all that we can, we can
energy products, this not-for-profit organisation is committed to working with
A not-for-profit organisation, Recolight was created for ensure a better future environment, with less
teachers to improve knowledge and education on energy efficient lighting and
TEACHERS WHO WOULD LIKE TO RECEIVE THE FREE EDUCATIONAL RESOURCES. the importance of recycling.
the major CFL manufacturers in 2005, to create an industry- waste going to landfill.
led compliance scheme for specialist recycling. This became
Recolight manages the safe disposal/recycling of CFLs. Energy efficient light
(Mr/Mrs/Miss/Ms) Initials: __________ Surname: ____________________________________________________________________ operationally live in July 2007. Recolight Ltd is now the IMPROVING AWARENESS
bulbs contain a small amount of mercury; this cannot be treated as conventional
Year taught: ________________________ Job title*: _____________________________________________________________________ landfill, given environmental implications. Bulbs are therefore subject to specialist
undisputed leader in its field, keen to co-operate and forge
IS A KEY PART OF OUR ROLE
links with other technical and regulatory bodies, companies,
recycling procedures (in line with existing Government and EU Directives). Whilst we have a specific responsibility to
Job code: ________________________ email address: ________________________________________________________________ influencers and educators across the country.
represent our members, we believe we have
Please send me the ‘Big Light Project’ for: a wider responsibility to society to provide
WHY DO GDLs NEED advice, support and knowledge about
8-11 years-old Science (11-13 years old) PSHE (11-13 years old) D&T (11-13 years old) SPECIALIST RECYCLING? recycling, light efficiency and the underlying
GDLs contain a small amount of mercury. Whilst the actual environmental impact.
(Mr/Mrs/Miss/Ms) Initials: __________ Surname: ____________________________________________________________________ content is minimal, it cannot be treated as conventional landfill
given the negative effect this would have on our environment.
Year taught: ________________________ Job title*: _____________________________________________________________________
Recolight manages the recycling process to a recognised Industry
Job code: ________________________ email address: ________________________________________________________________ Standard. This is compliant with the WEEE (Waste, Electrical and
Electronic Equipment) Regulations. Legislation seeks to increase
Please send me the ‘Big Light Project’ for:
the reuse and recycling of electrical and electronic equipment by
8-11 years-old Science (11-13 years old) PSHE (11-13 years old) D&T (11-13 years old) reducing the amount of waste going to landfill.
The compact fluorescent light bulb is a type of GDL, technically
(Mr/Mrs/Miss/Ms) Initials: __________ Surname: ____________________________________________________________________
similar to a fluorescent light bulb that has been compressed to
Year taught: ________________________ Job title*: _____________________________________________________________________ the size of a standard-issue incandescent light bulb. Modern
CFLs last typically over six times as long as, and use a quarter of
Job code: ________________________ email address: ________________________________________________________________
the power of, an equivalent incandescent bulb. CFLs save energy
Please send me the ‘Big Light Project’ for: and reduce costs.
8-11 years-old Science (11-13 years old) PSHE (11-13 years old) D&T (11-13 years old)
(Mr/Mrs/Miss/Ms) Initials: __________ Surname: ____________________________________________________________________
Year taught: ________________________ Job title*: _____________________________________________________________________
Job code: ________________________ email address: ________________________________________________________________
Please send me the ‘Big Light Project’ for:
8-11 years-old Science (11-13 years old) PSHE (11-13 years old) D&T (11-13 years old)
(Mr/Mrs/Miss/Ms) Initials: __________ Surname: ____________________________________________________________________
Year taught: ________________________ Job title*: _____________________________________________________________________
Job code: ________________________ email address: ________________________________________________________________
Please send me the ‘Big Light Project’ for:
8-11 years-old Science (11-13 years old) PSHE (11-13 years old) D&T (11-13 years old)
*JOB TITLE CODES
PA Headteacher / PB Deputy Headteacher / PC Teacher / PK Supply Teacher / PO School Secretary/Admin
953FC.02
PF Co-ordinator / PP Curriculum Co-ordinator / Q Other *Please state

10. Disney consumer products
Packaging design for Disney’s home gifting range.