The document describes a peering simulation game where players take turns rolling dice to expand their transit networks and negotiate peering agreements. In the sample rounds:
- ISP A expanded its network to 9 squares, peered with ISP C to reduce costs, and had $9,000 in revenue after round 1.
- ISP B had no revenue after round 1.
- ISP C had $3,000 in revenue after round 1 and $5,000 after round 2 where it peered with ISP A.
- ISP D had -$13,000 after round 1 from paying high transit fees. The game teaches peering strategies and terminology.
The INNOV8 BPM simulation game brings IT and business together for process model innovation
Both IT and business professionals understand that processes are critical to success. They just look at them from different perspectives. INNOV8, the IBM Business Process Management (BPM) simulation game, gives both IT and business players a better understanding of how effective BPM impacts an entire business ecosystem. INNOV8 also demonstrates how a more instrumented, interconnected and intelligent world supports process improvements and working smarter to help build a smarter planet.
Understanding Remote Peering - Connecting to the Core of the InternetWilliam Norton
Understanding Remote Peering – The New Wave of Interconnection at the Core of the Internet.
Using real-world case studies, this free webinar explains remote peering and what it means to ISPs, content providers and the global Internet peering ecosystem. Learn from William B. Norton who has presented three popular USTelecom webinars on Internet peering.
Background
The Internet peering ecosystem is going through a historic and rapid paradigm shift.
The largest ISPs and content providers have always interconnected their networks at the core of the Internet using a technique called "Internet peering," the free and reciprocal exchange of access to each other's customers. In this way, networks of scale can exchange a large enough amount of traffic for free with one another to offset the cost of deployment (equipment, colocation, and transport to the colocation center). This justification is the basis for the business case for peering.
However, a recent trend -- called "remote peering" -- has emerged as a way to get these peering benefits but without the cost of additional equipment, transport, or colocation. The remote peering model is where a remote peering provider delivers transport to the customer router with Virtual Local Area Network (VLAN) extension(s) from the largest exchange points in the world. In this way, the customer gets all of the benefits of peering (performance, control over routing, direct relationships with the peer networks, etc.) without the large initial capital and operational costs.
This is not just a fringe or small change to peering - it is a fundamental shift in the Internet architecture. Remote peering is a new technique that helps make peering accessible to a much larger population. As a result of the cost shift, an increasing percentage of networks are peering across great distances. The peering paradigm of "peering keeps local traffic local" is no more.
During the free webinar you will hear case studies from the field where medium-sized content companies are able to enter the peering ecosystem and connect to multiple Internet Exchange Points over a single circuit. These companies have graciously allowed their cost numbers to be shared so the traditional peering model can be compared against the emerging remote peering model. Also, the webinar will highlight the strongest arguments on both sides of the debate over whether remote peering is good or bad for the global Internet peering ecosystem.
William B. Norton, Executive Director, DrPeering International and Author of the new 2014 Edition of “The Internet Peering Playbook: Connecting to the Core of the Internet” which includes a new chapter dedicated to remote peering.
The INNOV8 BPM simulation game brings IT and business together for process model innovation
Both IT and business professionals understand that processes are critical to success. They just look at them from different perspectives. INNOV8, the IBM Business Process Management (BPM) simulation game, gives both IT and business players a better understanding of how effective BPM impacts an entire business ecosystem. INNOV8 also demonstrates how a more instrumented, interconnected and intelligent world supports process improvements and working smarter to help build a smarter planet.
Understanding Remote Peering - Connecting to the Core of the InternetWilliam Norton
Understanding Remote Peering – The New Wave of Interconnection at the Core of the Internet.
Using real-world case studies, this free webinar explains remote peering and what it means to ISPs, content providers and the global Internet peering ecosystem. Learn from William B. Norton who has presented three popular USTelecom webinars on Internet peering.
Background
The Internet peering ecosystem is going through a historic and rapid paradigm shift.
The largest ISPs and content providers have always interconnected their networks at the core of the Internet using a technique called "Internet peering," the free and reciprocal exchange of access to each other's customers. In this way, networks of scale can exchange a large enough amount of traffic for free with one another to offset the cost of deployment (equipment, colocation, and transport to the colocation center). This justification is the basis for the business case for peering.
However, a recent trend -- called "remote peering" -- has emerged as a way to get these peering benefits but without the cost of additional equipment, transport, or colocation. The remote peering model is where a remote peering provider delivers transport to the customer router with Virtual Local Area Network (VLAN) extension(s) from the largest exchange points in the world. In this way, the customer gets all of the benefits of peering (performance, control over routing, direct relationships with the peer networks, etc.) without the large initial capital and operational costs.
This is not just a fringe or small change to peering - it is a fundamental shift in the Internet architecture. Remote peering is a new technique that helps make peering accessible to a much larger population. As a result of the cost shift, an increasing percentage of networks are peering across great distances. The peering paradigm of "peering keeps local traffic local" is no more.
During the free webinar you will hear case studies from the field where medium-sized content companies are able to enter the peering ecosystem and connect to multiple Internet Exchange Points over a single circuit. These companies have graciously allowed their cost numbers to be shared so the traditional peering model can be compared against the emerging remote peering model. Also, the webinar will highlight the strongest arguments on both sides of the debate over whether remote peering is good or bad for the global Internet peering ecosystem.
William B. Norton, Executive Director, DrPeering International and Author of the new 2014 Edition of “The Internet Peering Playbook: Connecting to the Core of the Internet” which includes a new chapter dedicated to remote peering.
2. Apply
the
defini.ons
• Strategy
Game
• Use
the
terminology
correctly
• Nego.ate
Peering
• Successful
in
dozens
of
fora
• Engaging
• Fun!
2
3. Transit Provider X
The Peering Game
A B
IXN
X X
IXW IXE
Y Y
IXS
C D
Transit Provider Y
4. 3 Rules
1. Goal: Maximize bank holdings. Make money by
acquiring customers and reduce transit costs by
peering
2. Play: Roll the dice and expand your network by
selecting that many adjacent “squares” of
customers
Gain transit revenue of $2000 for each customer
square you own
Pay transit fees of $1000 for each square of traffic
that other ISPs own
3. If at Exchange Point, two ISPs can negotiate
peering:
– $2000 recurring cost and loss of 2 turns, ISPs
negotiates who covers the costs of peering Quick round…
5. Transit Provider X
A A A A A B
IXN
A
A rolls 5,
X Wants to peer w/B – moves to IXN X
IXW Receives revenue on 6 squares (6*$2000) IXE
Pays Transit on others squares (3*$1000)
Y Y
$12,000 - $3,000 = $9,000
IXS
C D
Transit Provider Y
6. Transit Provider X
A A A A A B
IXN
A B
B
B
B rolls 3,
A rolls 5,
X Pays Transit on others to IXE(3*$1000)
X
Going squares
IXW Receives revenue on 6 4 squares (4*$2000)
Receives revenue on squares (6*$2000)
IXE
Y Pays Transit on $3,000squares (8*$1000)
$12,000 - others = $9,000 Y
$8,000 - $8,000 = $0
IXS
C D
Transit Provider Y
7. Transit Provider X
A A A A A B
IXN
A B
B
B
BC rolls
rolls 3,
A rolls 5, 6,
X Pays TransitCan get squares (3*$1000)
on others to IXE
X
IXW Can get to IXW, likes IXS
Receives revenue others squares (8*$1000)
Pays Transit on on 6 squares (6*$2000)
IXE
YC Receives revenue on 7 squares (7*$2000)
$12,000 - $3,000 = $9,000
Receives revenue on 4 squares (4*$2000) Y
Pays Transit on others squares (11*$1000)
$8,000 - $8,000 = $0
C $14,000 - $11,000 = $3,000
C
C
IXS
C C C D
Transit Provider Y
8. Transit Provider X
A A A A A B
IXN
A B
B
B
BC rolls
rolls 3,
A rolls 5, 6,
X Pays TransitCan get rolls 1,
D to IXE
on others squares (3*$1000)
X
Late on on to squares IXS
IXW Can get 6 IXW, (8*$1000)
Receives revenue others heading to IXE
Pays Transitentrantsquares (6*$2000)
IXE
YC Pays Transit on others squares (11*$1000)
Receives revenue on=2$9,000 (2*$2000)
$12,000 - $3,000 squares
Receives revenue on 4 squares (4*$2000) Y
Receives$8,000 - $8,000 = $0 (7*$2000)
revenue on 4 squares
Pays Transit on $11,000 = $3,000
C $14,000 - others squares (17*$1000)
$4,000 - $17,000 = -$13,000
C
C D
IXS
C C C D
Transit Provider Y
9. Scoreboard after Round 1
• ISP A: $9,000
• ISP B: $0
• ISPC: $3,000
• ISPD: -$13,000
• On to Round 2à
10. Transit Provider X
A A A A A B
IXN
A B
A B
B
A
BC rolls 6,
rolls 3,
A rolls rolls 3,
A 5,
XA Pays TransitCan get rolls 1,
D to IXEIXW
on others squares (3*$1000)
X
Can Attaches to(6*$2000)
Late on on to IXW, IXS(9*$2000) IXE
IXW get 6
Receives revenue others heading to IXE
Transitentrantsquares
Pays Receives revenue squares (8*$1000)
Pays$12,000 on otherson$9,000(11*$1000)
Transit - $3,000 = 9 squares
squares Y
YC Receives revenue on 4 squares (4*$2000)
Pays Transit on others squares (17*$1000)
Receives$8,000 onon 4 squares (7*$2000)
Pays Transit others squares (13*$1000)
revenue$8,000 = $0
-
Receives revenue- on 4 squares (2*$2000)
$18,000 $13,000 = $5,000
C $14,000 - $11,000 = $3,000
$2,000 - $17,000 = -$15,000
C Wants to peer with C – split costs?
YES: -$1,000 + both lose a turn
C Neither has to pay transit to each other! D
IXS
C C C C D
Transit Provider Y
11. Transit Provider X
A Position
9 Revenue squares A A IXN B B
A A A B B B B
A1 lost turn B
Peering w/C
A B
reduced cost $8000/turn
B
A
BC rolls 6, 6,
rolls rolls
B 3,
A rolls rolls 2,
A 5,
XA Pays TransitCan get rollsto(3*$1000)
D to to 1,IXW XB
Attaches IXE IXS
on others squaresIXE*IXN
Can Attaches (6*$2000)
Late on onto IXW, (11*$1000) IXE
IXW get
Receives revenue others heading to IXE
PaysPays Transiton 6others10 squares (10*$2000)
Transitentrantsquares
Receives on otherssquares (8*$1000)
revenue on squares (13*$1000)
YC Pays$12,000 - $3,000 = $9,000
Transit squares
Receives revenue on 4 squares (4*$2000)
Pays Transit on on others squares (8*$2000)
Pays Transit others squares (17*$1000)
on 8 squares (21*$1000)
Receives revenue 4 squares (7*$2000) Y
Receives$8,000 - $8,000 = $0
revenue on
Receives $20,000--$13,000 = $3,000
$14,000 - $11,000squares-$1,000
$16,000 on 4 = $3,000
revenue $21,000 = (2*$2000)
C Wants to-peer with = -$15,000
$2,000 $17,000 C – split costs?
Wants to peer with Alose a turn
YES: -$1,000 both – split costs?
C Neither has toYou pissed me each other
NO: pay transit to off,
C Yes: if $0 & B lose both turns D
IXS walk away
Both
C C C C D
Transit Provider Y
12. Let’s play!
WELCOME TO BILLAND
4 ISPs that have never played before
Open Board
$35,000 VC Funding
$25,000 VC Funding – HARD Economic Times
We want to hear your thought process and
peering negotiations
Winner - prize
13. Play Game
Transit Provider X N Internet Service Provider Sta rting Point
A B Get $2000 re ve nue for each square you own
Pay $1000 tra nsit fe e to your upstream for each square others own
Peering Array
Internet Exchange Point East
Reduce transit fee by peering with other ISPs at exchange point; pe e ring costs
E $2000 per round and loss of 2 turns, split how ISPs see fit
Sum of Transit $$$$ paid to X
W
Sum of Transit $$$ Paid to Y
Revenue (Squares * $2000)
Bonus Content Squares
Pay for Transit to C?
Pay for Transit to D?
Pay for Transit to A?
Pay for Transit to B?
Transit Cost (*$1000)
# Squares Owned
#OthersSquares
Peering Costs
Running Total
PLAYER
PLAYER
C D
ROUND
XpeerY
Roll
S Transit Provider Y
Net
## $0 3 $0 $0 $0 $0 A 1 1 1 $ -
A
0
1
## $0 3 $0 $0 $0 $0 B 1 1 1 $ -
D C B
0
1
## $0 3 $0 $0 $0 $0 C 1 1 1 $ -
0
1
## $0 3 $0 $0 $0 $0 D 1 1 1 $ -
0
1
copy A ## 1 $2,000 3 ($3,000) $0 $25,000 $25,000 A 1 1 1 $ -
copy B ## 1 $2,000 3 ($3,000) $0 $25,000 $25,000 B 1 1 1 $ -
Calculate
copy C ## 1 $2,000 3 ($3,000) $0 $25,000 $25,000 C 1 1 1 $ -
copy D ## 1 $2,000 3 ($3,000) $0 $25,000 $25,000 D 1 1 1 $ -
Note s: Jan A ## 1 $2,000 3 ($3,000) $0 ($1,000) $24,000 A 1 1 1 $ 3,000 A
Can only move adjacently and diagonally Jan B ## 1 $2,000 3 ($3,000) $0 ($1,000) $24,000 B 1 1 1 $ 6,000 B
Hint: Calculate cost of NOT peering vs. Cost of peering Jan C ## 1 $2,000 3 ($3,000) $0 ($1,000) $24,000 C 1 1 1 $ 3,000 C
Jan D ## 1 $2,000 3 ($3,000) $0 ($1,000) $24,000 D 1 1 1 $ 6,000 D
At end of game we assume all roll a 3 for remaining rolls Feb A ## 1 $2,000 3 ($3,000) $0 ($1,000) $23,000 A 1 1 1 $ 9,000 A
Feb B ## 1 $2,000 3 ($3,000) $0 ($1,000) $23,000 B 1 1 1 $ 12,000 B
Winner is the ISP will the largest bank account at the end Feb C ## 1 $2,000 3 ($3,000) $0 ($1,000) $23,000 C 1 1 1 $ 9,000 C
Feb D ## 1 $2,000 3 ($3,000) $0 ($1,000) $23,000 D 1 1 1 $ 12,000 D
Mar A ## 1 $2,000 3 ($3,000) $0 ($1,000) $22,000 A 1 1 1 $ 15,000 A
Mar B ## 1 $2,000 3 ($3,000) $0 ($1,000) $22,000 B 1 1 1 $ 18,000 B
Mar C ## 1 $2,000 3 ($3,000) $0 ($1,000) $22,000 C 1 1 1 $ 15,000 C
Mar D ## 1 $2,000 3 ($3,000) $0 ($1,000) $22,000 D 1 1 1 $ 18,000 D
Apr A ## 1 $2,000 3 ($3,000) $0 ($1,000) $21,000 A 1 1 1 $ 21,000 A
Apr B ## 1 $2,000 3 ($3,000) $0 ($1,000) $21,000 B 1 1 1 $ 24,000 B
Apr C ## 1 $2,000 3 ($3,000) $0 ($1,000) $21,000 C 1 1 1 $ 21,000 C
Apr D ## 1 $2,000 3 ($3,000) $0 ($1,000) $21,000 D 1 1 1 $ 24,000 D
May A ## 1 $2,000 3 ($3,000) $0 ($1,000) $20,000 A 1 1 1 $ 27,000 A
May B ## 1 $2,000 3 ($3,000) $0 ($1,000) $20,000 B 1 1 1 $ 30,000 B
May C ## 1 $2,000 3 ($3,000) $0 ($1,000) $20,000 C 1 1 1 $ 27,000 C
Mayu D ## 1 $2,000 3 ($3,000) $0 ($1,000) $20,000 D 1 1 1 $ 30,000 D
Jun A ## 1 $2,000 3 ($3,000) $0 ($1,000) $19,000 A 1 1 1 $ 33,000 A
Jun B ## 1 $2,000 3 ($3,000) $0 ($1,000) $19,000 B 1 1 1 $ 36,000 B
Jun C ## 1 $2,000 3 ($3,000) $0 ($1,000) $19,000 C 1 1 1 $ 33,000 C
Jun D ## 1 $2,000 3 ($3,000) $0 ($1,000) $19,000 D 1 1 1 $ 36,000 D
Jul A ## 1 $2,000 3 ($3,000) $0 ($1,000) $18,000 A 1 1 1 $ 39,000 A
Jul B ## 1 $2,000 3 ($3,000) $0 ($1,000) $18,000 B 1 1 1 $ 42,000 B
Jul C ## 1 $2,000 3 ($3,000) $0 ($1,000) $18,000 C 1 1 1 $ 39,000 C
Jul D ## 1 $2,000 3 ($3,000) $0 ($1,000) $18,000 D 1 1 1 $ 42,000 D
Aug A ## 1 $2,000 3 ($3,000) $0 ($1,000) $17,000 A 1 1 1 $ 45,000 A
Aug B ## 1 $2,000 3 ($3,000) $0 ($1,000) $17,000 B 1 1 1 $ 48,000 B
Aug C ## 1 $2,000 3 ($3,000) $0 ($1,000) $17,000 C 1 1 1 $ 45,000 C
Aug D ## 1 $2,000 3 ($3,000) $0 ($1,000) $17,000 D 1 1 1 $ 48,000 D
Sep A ## 1 $2,000 3 ($3,000) $0 ($1,000) $16,000 A 1 1 1 $ 51,000 A
Sep B ## 1 $2,000 3 ($3,000) $0 ($1,000) $16,000 B 1 1 1 $ 54,000 B
Sep C ## 1 $2,000 3 ($3,000) $0 ($1,000) $16,000 C 1 1 1 $ 51,000 C
Sep D ## 1 $2,000 3 ($3,000) $0 ($1,000) $16,000 D 1 1 1 $ 54,000 D
Oct A ## 1 $2,000 3 ($3,000) $0 ($1,000) $15,000 A 1 1 1 $ 57,000 A
Oct B ## 1 $2,000 3 ($3,000) $0 ($1,000) $15,000 B 1 1 1 $ 60,000 B