Wellness Industry

This document summarizes the dynamics of the wellness industry. It discusses key trends such as the rising costs of obesity, sedentary lifestyles, and tobacco use. The wellness industry, which includes health clubs, nutrition, and supplements, is growing to address these issues. In the US, the wellness industry was worth $200 billion in 2002 and is estimated to be over $500 billion now. In Europe, the health and fitness industry is worth around 13 billion euros and has growth potential. Baby boomers are an important target market due to their economic power and brand loyalty.