MARCH 12, 2013                       TECHCOMM/FINANCIAL SERVICES CLIENT ALERT

    This Alert provides only general
    information and should not be
    relied upon as legal advice. This
                                         FTC RELEASES REPORT OUTLINING
    Alert may be considered attorney
    advertising under court and bar      MOBILE PAYMENT CONCERNS
    rules in certain jurisdictions.
                                         On March 8, 2013, the Federal Trade Commission (FTC) released a staff report,
                                         entitled “Paper, Plastic…or Mobile? An FTC Workshop on Mobile Payments,”
    For more information, contact your   addressing its consumer protection concerns in the mobile payments area. The
    Patton Boggs LLP attorney or the     FTC’s preliminary review is a follow-up to the Board of Governors of the Federal
    authors listed below.                Reserve System report, entitled “Consumers and Mobile Financial Services,” that
                                         focused on the growth of mobile payments and banking.
    Paul C. Besozzi
    pbesozzi@pattonboggs.com
                                         The FTC staff report, available here, examines mobile payments as a proven new
    Deborah M. Lodge                     technology which consumers are expected to adopt widely in the next few years.
    dlodge@pattonboggs.com               Thus, the FTC emphasized “its mandate to protect consumers in the commercial
                                         marketplace” and “broad jurisdiction over many of the companies that participate
    Michael Drobac
                                         in the mobile payments ecosystem.” These include hardware manufacturers,
    mdrobac@pattonboggs.com
                                         operating system and application developers, data brokers, coupon and loyalty
    Carol R. Van Cleef                   program administrators, payment card networks, advertising companies, retailers
    cvancleef@pattonboggs.com            and other merchants and in certain cases telecommunications carriers.
    Monica S. Desai
                                         The report’s analysis includes technologies and products to facilitate mobile
    mdesai@pattonboggs.com
                                         payments using various funding sources (e.g., credit card, debit card, bank and
                                         mobile phone accounts), such as Near Field Communications (NFC), mobile
                                         apps, online checkout wallets and mobile carrier billing
    ABU DHABI
                                         The report underscores the FTC’s ongoing interest in the mobile payments area.
    ANCHORAGE
                                         While the agency shares enforcement powers with the Federal Communications
    DALLAS
    DENVER                               Commission and Consumer Financial Protection Bureau (CFPB) over some
    DOHA                                 mobile payment methods, the FTC clearly intends to ensure that consumers have
    NEW JERSEY                           adequate protections and information they need to make informed choices
    NEW YORK                             regarding mobile payments. As a result, the report commits the agency to
    RIYADH                               continued evaluation of the mobile payment marketplace as new services and
    WASHINGTON DC                        products are developed.




PattonBoggs.com                                                                                                 Client Alert   1
CONSUMER PROTECTION CONCERNS
The FTC staff identifies three primary areas of focus relating to mobile payments: (a) dispute resolution, particularly
with mobile carrier billing, (b) data security, and (c) privacy. The report addresses each, provides suggestions and
outlines the FTC’s primary concerns in each area.

DISPUTE RESOLUTION IN THE MOBILE PAYMENTS CONTEXT: EXTENDED PROTECTIONS
A most significant concern is the resolution of disputes in the case of fraudulent or unauthorized charges. The FTC
staff notes that mobile payment users may not recognize that protections against such charges can vary based on the
underlying funding source. For example, transactions involving credit and debit cards are afforded statutory liability
protections (e.g., credit card cap liability for unauthorized use at $50) that do not apply to other payment methods
(e.g., general purpose reloadable card (GPR), also known as a prepaid debit card).

The general protections of the FTC Act do apply; and some companies have filled the gap with contractual
protections in the event of payment disputes involving GPRs. The report cites the FTC’s support for the CFPB
possibly extending legal protections to GPRs to (a) limit liability, (b) require disclosure for fees and expiration dates,
(c) establish error resolution procedures, and (d) set authorization standards for recurrent payments (the CFPB issued
an advanced notice of proposed rulemaking last year to extend Regulation E to GPRs in 2012 although final action is
not expected until at least 2014).

The report’s message is clear: Companies should “develop clear policies regarding fraudulent and unauthorized
charges and clearly convey these policies to consumers” so that consumers can understand their rights and protections
when deciding whether to pay with a particular mobile device and particular funding mechanism.

MOBILE CARRIER BILLING: A PARTICULAR CONCERN
The FTC staff expresses a special concern about mobile carrier billing (i.e., charging payments directly to a mobile
phone bill). As a result, the report calls for carriers to:

     (a) enable consumers to block all third party charges on their mobile accounts;

     (b) “clearly and prominently” inform customers about possible third-party charges and how to block them; and

     (c) establish a clear and consistent process for consumers who wish to dispute such charges and obtain
         reimbursements.

The report outlines other potential approaches, including standardizing and highlighting third-party billing
descriptions, providing notifications to consumers, imposing contractual obligations regarding maintenance and
access to customer authorization records, implementing standard dispute policies and allowing consumers to delay




PattonBoggs.com                                                                                               Client Alert   2
payment in good faith dispute situations, without penalty. In the staff’s view, additional protections, such as those
already mandated for credit cards, are needed to protect consumers in the mobile payments field.

Interestingly, the report does not address state money transmitter licensing issues that may be raised by mobile carrier
billing. However, the FTC staff is organizing a separate roundtable on mobile carrier billing issues for May, 2013.

CONSUMER DATA SECURITY IN MOBILE PAYMENTS
The report finds that a key concern for consumers when making mobile payments is the security of their sensitive
financial information. The FTC staff concludes that although the technology to provide enhanced security in the
mobile payments market is available (e.g., end-to-end encryption, dynamic data authentication), “it is not clear that all
companies are employing it.”

The report recommends that mobile payment providers should “increase data security” and “encourage adoption of
strong security measures by all companies in the mobile payments chain.” The FTC staff notes that many federal and
state laws also impose data security requirements on businesses that collect and use financial information and other
sensitive data. Finally, the report outlines practical steps that consumers themselves can take to secure their sensitive
data in the mobile payments marketplace (e.g., password protections, particularly for any payment apps).

PRIVACY
The FTC staff finds that mobile payments raise significant privacy concerns, due to the growing number of
companies involved in the transactions and their access to detailed consumer data. The report expresses concern
about “multiple players within the mobile payments ecosystem” who gather, consolidate and purchase data in a way
not possible under traditional payments regimes.

As a result the FTC staff encourages companies in the mobile payments marketplace to implement the three basic
principles put forth in the agency’s March 2012 report on “Protecting Privacy in an Era of Rapid Change,” available
here:

     (a) Privacy by design: companies should consider and address privacy at every stage of product development;

     (b) Simplified choices: consumers should be given specific, clear choices about data collection and use in the
         mobile payments arena; and

     (c) Transparency: Companies in the mobile payments field should be transparent about their data collection and
         use, to increase consumer trust in this growing marketplace. This topic was a key focus of an earlier FTC staff
         report, released in February, on mobile privacy disclosures, available here.




PattonBoggs.com                                                                                               Client Alert   3
The world is “going mobile” – a movement that includes making payments through mobile devices and apps. The
focus of the Commerce Department’s National Telecommunications and Information Administration on mobile
privacy in its multi-stakeholder approach to mobile privacy is likely to include mobile payment companies as they
draft principles for industry to adopt. This effort, combined with the Worldwide Web Consortium’s (W3C) Tracking
Protection Working Group, and the Digital Advertising Alliance signal a broad focus on data security, privacy and
new legal and self-regulatory regimes to address advancements in technology and exciting new innovations, including
mobile payments.

The rapid adoption of such new innovations, notably in the mobile payments industry, will lead to ease in commerce
but will undoubtedly raise additional questions about whether the government or third party groups must create
mechanisms to protect consumers. This latest FTC staff report is further evidence that the agency will continue to be
vigilant in protecting consumers using mobile payment methods.




PattonBoggs.com                                                                                           Client Alert   4

FTC Releases Report Outlining Mobile Payment Concerns

  • 1.
    MARCH 12, 2013 TECHCOMM/FINANCIAL SERVICES CLIENT ALERT This Alert provides only general information and should not be relied upon as legal advice. This FTC RELEASES REPORT OUTLINING Alert may be considered attorney advertising under court and bar MOBILE PAYMENT CONCERNS rules in certain jurisdictions. On March 8, 2013, the Federal Trade Commission (FTC) released a staff report, entitled “Paper, Plastic…or Mobile? An FTC Workshop on Mobile Payments,” For more information, contact your addressing its consumer protection concerns in the mobile payments area. The Patton Boggs LLP attorney or the FTC’s preliminary review is a follow-up to the Board of Governors of the Federal authors listed below. Reserve System report, entitled “Consumers and Mobile Financial Services,” that focused on the growth of mobile payments and banking. Paul C. Besozzi pbesozzi@pattonboggs.com The FTC staff report, available here, examines mobile payments as a proven new Deborah M. Lodge technology which consumers are expected to adopt widely in the next few years. dlodge@pattonboggs.com Thus, the FTC emphasized “its mandate to protect consumers in the commercial marketplace” and “broad jurisdiction over many of the companies that participate Michael Drobac in the mobile payments ecosystem.” These include hardware manufacturers, mdrobac@pattonboggs.com operating system and application developers, data brokers, coupon and loyalty Carol R. Van Cleef program administrators, payment card networks, advertising companies, retailers cvancleef@pattonboggs.com and other merchants and in certain cases telecommunications carriers. Monica S. Desai The report’s analysis includes technologies and products to facilitate mobile mdesai@pattonboggs.com payments using various funding sources (e.g., credit card, debit card, bank and mobile phone accounts), such as Near Field Communications (NFC), mobile apps, online checkout wallets and mobile carrier billing ABU DHABI The report underscores the FTC’s ongoing interest in the mobile payments area. ANCHORAGE While the agency shares enforcement powers with the Federal Communications DALLAS DENVER Commission and Consumer Financial Protection Bureau (CFPB) over some DOHA mobile payment methods, the FTC clearly intends to ensure that consumers have NEW JERSEY adequate protections and information they need to make informed choices NEW YORK regarding mobile payments. As a result, the report commits the agency to RIYADH continued evaluation of the mobile payment marketplace as new services and WASHINGTON DC products are developed. PattonBoggs.com Client Alert 1
  • 2.
    CONSUMER PROTECTION CONCERNS TheFTC staff identifies three primary areas of focus relating to mobile payments: (a) dispute resolution, particularly with mobile carrier billing, (b) data security, and (c) privacy. The report addresses each, provides suggestions and outlines the FTC’s primary concerns in each area. DISPUTE RESOLUTION IN THE MOBILE PAYMENTS CONTEXT: EXTENDED PROTECTIONS A most significant concern is the resolution of disputes in the case of fraudulent or unauthorized charges. The FTC staff notes that mobile payment users may not recognize that protections against such charges can vary based on the underlying funding source. For example, transactions involving credit and debit cards are afforded statutory liability protections (e.g., credit card cap liability for unauthorized use at $50) that do not apply to other payment methods (e.g., general purpose reloadable card (GPR), also known as a prepaid debit card). The general protections of the FTC Act do apply; and some companies have filled the gap with contractual protections in the event of payment disputes involving GPRs. The report cites the FTC’s support for the CFPB possibly extending legal protections to GPRs to (a) limit liability, (b) require disclosure for fees and expiration dates, (c) establish error resolution procedures, and (d) set authorization standards for recurrent payments (the CFPB issued an advanced notice of proposed rulemaking last year to extend Regulation E to GPRs in 2012 although final action is not expected until at least 2014). The report’s message is clear: Companies should “develop clear policies regarding fraudulent and unauthorized charges and clearly convey these policies to consumers” so that consumers can understand their rights and protections when deciding whether to pay with a particular mobile device and particular funding mechanism. MOBILE CARRIER BILLING: A PARTICULAR CONCERN The FTC staff expresses a special concern about mobile carrier billing (i.e., charging payments directly to a mobile phone bill). As a result, the report calls for carriers to: (a) enable consumers to block all third party charges on their mobile accounts; (b) “clearly and prominently” inform customers about possible third-party charges and how to block them; and (c) establish a clear and consistent process for consumers who wish to dispute such charges and obtain reimbursements. The report outlines other potential approaches, including standardizing and highlighting third-party billing descriptions, providing notifications to consumers, imposing contractual obligations regarding maintenance and access to customer authorization records, implementing standard dispute policies and allowing consumers to delay PattonBoggs.com Client Alert 2
  • 3.
    payment in goodfaith dispute situations, without penalty. In the staff’s view, additional protections, such as those already mandated for credit cards, are needed to protect consumers in the mobile payments field. Interestingly, the report does not address state money transmitter licensing issues that may be raised by mobile carrier billing. However, the FTC staff is organizing a separate roundtable on mobile carrier billing issues for May, 2013. CONSUMER DATA SECURITY IN MOBILE PAYMENTS The report finds that a key concern for consumers when making mobile payments is the security of their sensitive financial information. The FTC staff concludes that although the technology to provide enhanced security in the mobile payments market is available (e.g., end-to-end encryption, dynamic data authentication), “it is not clear that all companies are employing it.” The report recommends that mobile payment providers should “increase data security” and “encourage adoption of strong security measures by all companies in the mobile payments chain.” The FTC staff notes that many federal and state laws also impose data security requirements on businesses that collect and use financial information and other sensitive data. Finally, the report outlines practical steps that consumers themselves can take to secure their sensitive data in the mobile payments marketplace (e.g., password protections, particularly for any payment apps). PRIVACY The FTC staff finds that mobile payments raise significant privacy concerns, due to the growing number of companies involved in the transactions and their access to detailed consumer data. The report expresses concern about “multiple players within the mobile payments ecosystem” who gather, consolidate and purchase data in a way not possible under traditional payments regimes. As a result the FTC staff encourages companies in the mobile payments marketplace to implement the three basic principles put forth in the agency’s March 2012 report on “Protecting Privacy in an Era of Rapid Change,” available here: (a) Privacy by design: companies should consider and address privacy at every stage of product development; (b) Simplified choices: consumers should be given specific, clear choices about data collection and use in the mobile payments arena; and (c) Transparency: Companies in the mobile payments field should be transparent about their data collection and use, to increase consumer trust in this growing marketplace. This topic was a key focus of an earlier FTC staff report, released in February, on mobile privacy disclosures, available here. PattonBoggs.com Client Alert 3
  • 4.
    The world is“going mobile” – a movement that includes making payments through mobile devices and apps. The focus of the Commerce Department’s National Telecommunications and Information Administration on mobile privacy in its multi-stakeholder approach to mobile privacy is likely to include mobile payment companies as they draft principles for industry to adopt. This effort, combined with the Worldwide Web Consortium’s (W3C) Tracking Protection Working Group, and the Digital Advertising Alliance signal a broad focus on data security, privacy and new legal and self-regulatory regimes to address advancements in technology and exciting new innovations, including mobile payments. The rapid adoption of such new innovations, notably in the mobile payments industry, will lead to ease in commerce but will undoubtedly raise additional questions about whether the government or third party groups must create mechanisms to protect consumers. This latest FTC staff report is further evidence that the agency will continue to be vigilant in protecting consumers using mobile payment methods. PattonBoggs.com Client Alert 4