SlideShare a Scribd company logo
La fotografia
e il suo contesto
Appunti dal Workshop
con Bruno Monguzzi
Il contesto ha cambiato
la percezione delle due foto.

C’è stato un processo qualificante
nella costruzione del senso.

Il senso si costruisce attraverso
l’analisi dei fattori di interazione.
I fattori di interazione

 1. Dimensione
 2. Collocamento
 3. Orientamento
 4. Punto di vista
 5. Scala/Proporzioni
 6. Scala tonale
 7. Struttura: Grafica/Latente
 8. Texture/Segno
 9. Contenuto
1. Dimensione
1. Dimensione
1. Dimensione   Evidenziare o meno
                la potenzialità dell’immagine
1. Dimensione   Bisogna ‘ascoltare’ l’immagine
                e la finalità che voglio raggiungere
2. Collocamento
2. Collocamento
2. Collocamento   Voglio creare tensione o no?
                  Integrare?
2. Collocamento   Dissociare?
                  Come cambia la qualità finale?
3. Orientamento
3. Orientamento
3. Orientamento   È l’interazione a generare storie
                  non il gusto personale
3. Orientamento   Dimensione > Dissociazione
                  Collocamento > Associazione
4. Punto di vista
4. Punto di vista
4. Punto di vista   Disallineamento = Indipendenza
                    Come utente ‘guardo’ in modo diverso
5. Scala
5. Scala
5. Scala   La dimensione del soggetto nella realtà,
           influisce sulla percezione della foto
5. Scala   Il cambio di scala così forte
           è voluto per esaltare la narrazione
6. Scala tonale
6. Scala tonale   La gamma cromatica
                  contribuisce a creare distacco
7. Struttura:
Grafica/Latente
7. Struttura   GRAFICA
               L’essenza, la linea centrale
7. Struttura   LATENTE
               Gli occhi guardano in basso
7. Struttura   GRAFICA
               Struttura diagonale (minore verticale)
7. Struttura   LATENTE
               La scia della bandiera inverte la freccia
7. Struttura
7. Struttura   Non vedo cosa capita a destra ma viene
               esplicitato dallo sguardo verso sinistra
7. Struttura   Percorsi dell’occhio.
               Foto: associo la donna al bambino in tv
Da 1 a 7 i fattori si sono sempre.
Vanno cercati tutti, anche se deboli,
non è detto che non abbiano
una propria forza specifica.
(«La forza della carezza
è la sua debolezza».)
8. Texture/Segno
8. Texture/Segno   Reiterazione di un elemento, un segno.
                   Foto: i rombi sono elemento associativo
9. Contenuto
9. Contenuto   Introspezione.
               Il vero soggetto è nascosto.
10. Significato
10. Significato   Il risultato degli altri fattori.
                  Foto: matrimonio = corrida
Abbandonare i propri ‘amori’ davanti alle scelte.
Distaccarsi da quello che conosco.

Scegliere per il senso.

Se non convince, provare il contrario.
Ascolta le immagini,
la risposta è lì.
Alcuni titoli

John Szarkowski, The Photographer’s Eye.
Rudolf Arnheim, Arte e Percezione Visiva.
David Katz, La psicologia della forma.
Grazie.

More Related Content

What's hot

Ifrs 9
Ifrs 9Ifrs 9
Ifrs 9
Amit Dharnia
 
Ncfm technical analysis module
Ncfm technical analysis moduleNcfm technical analysis module
Ncfm technical analysis module
xmlsi
 
Presentation integration
Presentation integrationPresentation integration
Presentation integration
Mohamed Ahmed
 
Monopolistic Competition Essay Questions - IB Economics
Monopolistic Competition Essay Questions - IB EconomicsMonopolistic Competition Essay Questions - IB Economics
Monopolistic Competition Essay Questions - IB Economics
Qurious Education
 
G 8
G 8G 8
03-International Business
03-International Business03-International Business
03-International Business
Wahyu Wijanarko
 
International Monetary Fund
International Monetary FundInternational Monetary Fund
International Monetary Fund
Hitesh Kukreja
 
208 - Geopolitics & World Economic Systems UNIT 1
208 - Geopolitics & World Economic Systems UNIT 1208 - Geopolitics & World Economic Systems UNIT 1
208 - Geopolitics & World Economic Systems UNIT 1
ASM's IBMR- Chinchwad
 
foreign direct investment
foreign direct investment foreign direct investment
foreign direct investment
Joseph Kinattukara
 
IMF Policies & Structure
IMF  Policies & StructureIMF  Policies & Structure
IMF Policies & Structure
Shehroz Adil
 
The Theories Of Trade
The Theories Of TradeThe Theories Of Trade
The Theories Of Trade
itsvineeth209
 
World Bank & IMF (International Monetary Fund)
World Bank & IMF (International Monetary Fund)World Bank & IMF (International Monetary Fund)
World Bank & IMF (International Monetary Fund)
Gaurav Jain
 
Froyen04
Froyen04Froyen04
05 การวิเคราะห์อุตสาหกรรมและ profit pool tp uni
05 การวิเคราะห์อุตสาหกรรมและ profit pool tp uni05 การวิเคราะห์อุตสาหกรรมและ profit pool tp uni
05 การวิเคราะห์อุตสาหกรรมและ profit pool tp unithammasat university
 
Aula 3 macro- modelo clássico
Aula 3 macro- modelo clássicoAula 3 macro- modelo clássico
Aula 3 macro- modelo clássico
Neli Chastinet
 
Oligopoly Collusion and Game Theory
Oligopoly Collusion and Game TheoryOligopoly Collusion and Game Theory
Oligopoly Collusion and Game Theory
tutor2u
 
CONCEPT OF EXPORT MARKETING (FOREIGN TRADE)
CONCEPT OF EXPORT MARKETING (FOREIGN TRADE)CONCEPT OF EXPORT MARKETING (FOREIGN TRADE)
CONCEPT OF EXPORT MARKETING (FOREIGN TRADE)
shafer khan
 
A Case Study on Deutsche Bank
A Case Study on Deutsche Bank A Case Study on Deutsche Bank
A Case Study on Deutsche Bank
Sultan Mahmood
 
Trade policies
Trade policiesTrade policies
Trade policies
madhurisakpal
 
equity derivative begginers module
equity derivative begginers moduleequity derivative begginers module
equity derivative begginers module
Garvit Kumar
 

What's hot (20)

Ifrs 9
Ifrs 9Ifrs 9
Ifrs 9
 
Ncfm technical analysis module
Ncfm technical analysis moduleNcfm technical analysis module
Ncfm technical analysis module
 
Presentation integration
Presentation integrationPresentation integration
Presentation integration
 
Monopolistic Competition Essay Questions - IB Economics
Monopolistic Competition Essay Questions - IB EconomicsMonopolistic Competition Essay Questions - IB Economics
Monopolistic Competition Essay Questions - IB Economics
 
G 8
G 8G 8
G 8
 
03-International Business
03-International Business03-International Business
03-International Business
 
International Monetary Fund
International Monetary FundInternational Monetary Fund
International Monetary Fund
 
208 - Geopolitics & World Economic Systems UNIT 1
208 - Geopolitics & World Economic Systems UNIT 1208 - Geopolitics & World Economic Systems UNIT 1
208 - Geopolitics & World Economic Systems UNIT 1
 
foreign direct investment
foreign direct investment foreign direct investment
foreign direct investment
 
IMF Policies & Structure
IMF  Policies & StructureIMF  Policies & Structure
IMF Policies & Structure
 
The Theories Of Trade
The Theories Of TradeThe Theories Of Trade
The Theories Of Trade
 
World Bank & IMF (International Monetary Fund)
World Bank & IMF (International Monetary Fund)World Bank & IMF (International Monetary Fund)
World Bank & IMF (International Monetary Fund)
 
Froyen04
Froyen04Froyen04
Froyen04
 
05 การวิเคราะห์อุตสาหกรรมและ profit pool tp uni
05 การวิเคราะห์อุตสาหกรรมและ profit pool tp uni05 การวิเคราะห์อุตสาหกรรมและ profit pool tp uni
05 การวิเคราะห์อุตสาหกรรมและ profit pool tp uni
 
Aula 3 macro- modelo clássico
Aula 3 macro- modelo clássicoAula 3 macro- modelo clássico
Aula 3 macro- modelo clássico
 
Oligopoly Collusion and Game Theory
Oligopoly Collusion and Game TheoryOligopoly Collusion and Game Theory
Oligopoly Collusion and Game Theory
 
CONCEPT OF EXPORT MARKETING (FOREIGN TRADE)
CONCEPT OF EXPORT MARKETING (FOREIGN TRADE)CONCEPT OF EXPORT MARKETING (FOREIGN TRADE)
CONCEPT OF EXPORT MARKETING (FOREIGN TRADE)
 
A Case Study on Deutsche Bank
A Case Study on Deutsche Bank A Case Study on Deutsche Bank
A Case Study on Deutsche Bank
 
Trade policies
Trade policiesTrade policies
Trade policies
 
equity derivative begginers module
equity derivative begginers moduleequity derivative begginers module
equity derivative begginers module
 

Viewers also liked

L'imbuto della creatività - Sketching user experiences
L'imbuto della creatività - Sketching user experiencesL'imbuto della creatività - Sketching user experiences
L'imbuto della creatività - Sketching user experiences
Bunker Modena
 
The impact of innovation on travel and tourism industries (World Travel Marke...
The impact of innovation on travel and tourism industries (World Travel Marke...The impact of innovation on travel and tourism industries (World Travel Marke...
The impact of innovation on travel and tourism industries (World Travel Marke...
Brian Solis
 
Open Source Creativity
Open Source CreativityOpen Source Creativity
Open Source Creativity
Sara Cannon
 
Reuters: Pictures of the Year 2016 (Part 2)
Reuters: Pictures of the Year 2016 (Part 2)Reuters: Pictures of the Year 2016 (Part 2)
Reuters: Pictures of the Year 2016 (Part 2)
maditabalnco
 
The Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post FormatsThe Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post Formats
Barry Feldman
 
The Outcome Economy
The Outcome EconomyThe Outcome Economy
The Outcome Economy
Helge Tennø
 

Viewers also liked (6)

L'imbuto della creatività - Sketching user experiences
L'imbuto della creatività - Sketching user experiencesL'imbuto della creatività - Sketching user experiences
L'imbuto della creatività - Sketching user experiences
 
The impact of innovation on travel and tourism industries (World Travel Marke...
The impact of innovation on travel and tourism industries (World Travel Marke...The impact of innovation on travel and tourism industries (World Travel Marke...
The impact of innovation on travel and tourism industries (World Travel Marke...
 
Open Source Creativity
Open Source CreativityOpen Source Creativity
Open Source Creativity
 
Reuters: Pictures of the Year 2016 (Part 2)
Reuters: Pictures of the Year 2016 (Part 2)Reuters: Pictures of the Year 2016 (Part 2)
Reuters: Pictures of the Year 2016 (Part 2)
 
The Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post FormatsThe Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post Formats
 
The Outcome Economy
The Outcome EconomyThe Outcome Economy
The Outcome Economy
 

La fotografia e il suo contesto. Appunti dal workshop con Bruno Monguzzi