This document contains notes from a 01Booster conference on business creation. It discusses expanding beyond just in-house resources to also leverage "social capital" such as startups, entrepreneurs, other companies, and more. It emphasizes considering the "meaning" of business creation rather than just the "how". It also argues that existing companies need special efforts and company-wide systems to encourage innovation, including delegating authority, being tolerant of failures, and fostering an environment where all employees feel motivated to take action based on compassion.

1. Copyright 2019 01Booster Inc. All rights reserved.
01Booster Conference 2020
Closing

2. Copyright 2019 01Booster Inc. All rights reserved.
今年の事業創造メモ
What I’ve been thinking about.

3. Copyright 2019 01Booster Inc. All rights reserved. - 2 -
事業創造メモ Note
社内ではなく、「社会関係資本」内
Not only in house but “social capital”
1

4. Copyright 2019 01Booster Inc. All rights reserved. - 3 -
超領域へ Transdisciplinarity
Research
Project
Boundary
of the Firm
Other Firm’s
Market
My
CurrentMarket
Our
New Market
Research Development
出典︓Stolen with pride from Prof Henry Chesbrough UC Berkeley, Open Innovation: Renewing Growth from
Industrial R&D, 10th Annual Innovation Convergence, Minneapolis Sept 27, 2004
New Market

5. Copyright 2019 01Booster Inc. All rights reserved. - 4 -
社会関係資本を広げる Social Capital
社内 In-house
Within the organization
社会関係資本 Social Capital
Beyond the organization to social capital
VC
Bank
Government Entrepreneurs
Startups
Other
Companies

6. Copyright 2019 01Booster Inc. All rights reserved. - 5 -
事業創造メモ Note
社内ではなく、「社会関係資本」内
Not only in house but “social capital”
どうやるのか︖より、「意味」を問う
Consider “meaning” rather than “how”
1
2

7. Copyright 2019 01Booster Inc. All rights reserved. - 6 -
As is
偶発・創発 Happenstantial & Emergent
偶発性
景気
Economy
出会い
Accident
トレンド
Trend
災害
Disaster
体験
Experience
社内環境
政治
Politics
タイミング
Timing
風土
Culture
体制
制度
System
嫉妬
Jealousy
事業創造
NewMarket

8. Copyright 2019 01Booster Inc. All rights reserved. - 7 -
役員任期Officer‘s term→3〜4yr
Average term until IPO→20yr
早く結果が欲しい Short-termism
株式市場からの要求
Quarterly disclosure
Required period for Innovation

9. Copyright 2019 01Booster Inc. All rights reserved. - 8 -
手続きより意味を not only task but meaning
CVC
Accelerator
Startup Studio
Startup Builder
出島 Dejima
Spin Off/Out
社⻑直轄組織
report directly
to the president.
現状
As is
目標
Goal
意味
Meaning
展示会・イベント
Exhibition
Matching
マッチング
M&A

10. Copyright 2019 01Booster Inc. All rights reserved. - 9 -
社内
Within the organization
社会関係資本
Beyond the organization to social capital
意味
Meaning
手続き
Just task
意味付け Meaning

11. Copyright 2019 01Booster Inc. All rights reserved. - 10 -
事業創造メモ Note
社内ではなく、「社会関係資本」内
Not only in house but “social capital”
どうやるのか︖より、「意味」を問う
Consider “meaning” rather than “how”
ツールではなく、「組織全体構造」で考える
“Company-wide” management system
1
2
3

12. Copyright 2019 01Booster Inc. All rights reserved. - 11 -
Resource
Process
Value/Culture
既存事業
Current
新規事業
New
共有
Share
共有
Share
権限移譲/独⽴性
Delegation
既存事業への過剰適応 RPV
事業創造型
market-creating

13. Copyright 2019 01Booster Inc. All rights reserved. - 12 -
起こる問題は同じ Just methodology
目標
Goal
CVC
Accelerator
Startup Studio
Startup Builder
出島 Dejima
Spin Off/Out
社⻑直轄組織
report directly
to the president.
展示会・イベント
Exhibition
Matching
マッチング
M&A

14. Copyright 2019 01Booster Inc. All rights reserved. - 13 -
イノベーションを起こすためには特別な努⼒を必要とする
“It takes special effort for the existing business to become
entrepreneurial and innovative.”（Peter Ferdinand Drucker）
今までの延⻑線上にない努⼒ Special Effort
Tasks
Tools
方法の選択
トップを巻き込む
組織全体構造の変革
Company-wide
Involving the president

15. Copyright 2019 01Booster Inc. All rights reserved. - 14 -
従来業務プロセスから隔離
independence
資源を使いやすさ
Accessibility to resources
ミドルの納得&支援
Middle are convinced
全社員 ⾏動
All workers just start
“Companies need a strategic plan for professionalizing and
institutionalizing innovation across their organizations.”
（Source）Andrew Corbett@HBR The Myth of the Intrapreneur
組織全体構造で考える Institutionalizing
トップのコミットメント Top management commitment
体制
Structure
プロセス
Process
挑戦することを奨励し、失敗に寛容な雰囲気
Encourage challenge & Be tolerant of failures
文化
Culture

16. Copyright 2019 01Booster Inc. All rights reserved. - 15 -
社内
Within the organization
社会関係資本
Beyond the organization to social capital
全体構造
Company wide
system
組織全体構造 Company-wide system
手続き
Just task
意味
Meaning

17. Copyright 2019 01Booster Inc. All rights reserved. - 16 -
事業創造メモ Note
社内ではなく、「社会関係資本」内
Not only in house but “social capital”
どうやるのか︖より、「意味」を問う
Consider “meaning” rather than “how”
ツールではなく、「組織全体構造」で考える
“Company-wide” management system
「共感」を増やし、「内発的動機」で「⾏動」を生む
Just start with “compassion” & “intrinsic motivation”
1
2
3
4

18. Copyright 2019 01Booster Inc. All rights reserved. - 17 -
相互主観性 自分ごと Intersubjectivity
Big
Companies Startups
Existing business
相互主観性
Intersubjectivity
共感
Compassion
Startups
Big Companies
New business

19. Copyright 2019 01Booster Inc. All rights reserved. - 18 -
社内
Within the organization
社会関係資本
Beyond the organization to social capital
全社構造
Company wide
system
共感
Compassion
共感
Compassion
動機
Motivation
共感
Compassion
共感
Compassion
共感
Compassion
意味
Meaning
事業創造メモ Note again
⾏動
Juststart
動機
Motivation動機
Motivation
動機
Motivation
動機
Motivation
⾏動
Juststart
⾏動
Juststart
⾏動
Juststart
⾏動
Juststart

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Open in mid February 2020

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