1. an important partner for Ireland
May 1st, 2014

3. Mexico-Ireland
3

4. Bilateral trade between
Mexico and Ireland (2003-2013)
Source: ProMéxico with information of Banxico, 2013.
4
Exports
Million USD
795
184
1,05
3
273
Imports Trade balance

5. Irish companies in Mexico
5

6. 6
Macroeconomic
environment
Gateway to
AmericaHuman Capital
Internal Market
Sophisticated
economy
5 competitive advantages

7. Solid macroeconomic environment
7
Evolution of inflation, exports and international reserves in Mexico (2000- 2013)
Infllation 2013 Reserves 2013 Exports 2013
3.97% 176 billion USD 380 billion USD
Manufactures
Oil
Primary
Reserves
Inflation
Record-high Record-high
BillionUSD
Source: ProMéxico with information of INEGI / Bank of Mexico.

8. Reforms that will enhance our future
8
NAFTA
Central Bank Independence
Retirement fund management
Law of Budget and Fiscal Accountability
ISSSTE Reform
1994
1994
1997
2006
2007
5
reforms in
20 years
12
reforms
in +1 year
2013
Labor Reform
Telecom reform
Competence reform
Energy reform
Finance reform
Fiscal reform
Justice system reform
Education reform
States and municipalities fiscal reform
Gov. Accountability reform
2012
Political reform
Government Transparency reform

9. In 2025
5th
largest economy,
according to
Goldman Sachs.
Forecasts
9
According to
Accenture, Mexico
will be one of the
Big Six.
In 2050
According to HSBC
Mexico will be the
8th largest economy.
14th
LARGEST
ECONOMY
5 México
4 Brazil
3 India
2 USA
1 China
14
Mexico
12 Australia
10 India
8 Russia
6 United Kingdom
4 Germany
2 China
1 USA
World’s largest economies in 2013
Source: ProMéxico with information of Goldman Sachs. The N-11: More Than an Acronym. Documento de economía mundial No: 153. Marzo de 2007/ HSBC/
ACCENTURE.1/ Pronóstico de Goldman Sachs / Fondo Monetario Internacional.

10. 10
45 countries
Mexico has access to 45 countries through its free trade agreements
1.2 billion people.
We are commited to free trade
Our FTAs give privileged access to 61% of the world’s GDP.
Brazil
8
China
19
United States
20
Colombia
42
Source: ProMéxico with information of Brazil; China: Colombia:; United States: ; Chile: Direcon; Mexico: Ministry of Economy.

11. 11
Mexico as part of NAFTA
• +50 border crossings
with the US.
• NAFTA market= 19
trillion USD.
• 16 trillion European Union.
• Bilateral trade with the
U.S.= 1 million dollars
per minute.
• 1 million people and 300
thousand vehicles
crossing the border daily.
NASCO Corridor
Source: ProMéxico with information of SCT/ US Department of Transportation.

12. +/- 2 hours
Strategic location and time zone
12

13. 13
16Río de Janeiro
Mexico to Germany Brazil China Colombia Korea USA India Poland Turkey
6New York
4L.A.
15Rotterdam
18Yokohama
22Shenzhen
20Shanghai
35
25
11
23
15
18
32
10
6
17
21
-
-
31
25
26
12
- 17 32 15 33 11 20 1
35 4 24 3 15 17 36 27
7 - 31 12 34 15 24 18 19
32 32 - 26 2 17 11 33 24
30 30 - 28 4 19 9 31 32
16
28
10
14.4 25.0 25.3 23.4 17.3 16.3 15.4 22.4 20.919.6
Easy access to the world
Source: ProMéxico with information of Sea Rates
Mexico

14. 14
6.02
5.85
5.73
5.18
4.83
4.44
3.8
Mexico
Russia
India
Korea
Indonesia
China
Brazil
Quality of our labor force
According to IMD,
Mexico offers a higher
quality and availability of
labor force and talent in
comparison with other
emerging markets.
Rank
Source: ProMéxico with information of IMD Competitiveness Yearbook, 2012.

15. Brazil MexicoGermany Spain UK US
PERCENTAGE OF GRADUATES IN THE AREAS OF ENGINEERING
AND MANUFACTURING
Mexico’s graduates
in engineering and manufacturing
15Source: ProMéxico with information of UNESCO.

16. 16
2nd country with the largest percentage of employment in the
industry
Contribution of copyright industries
to national employment
Source: ProMéxico with information of UNESCO, Creative Economy Report, 2013.

17. Highly Skilled Professionals
• 6 out of 10 PSP certified
developers in the world
are Mexicans.
889,36
8
578,10
5
Mexico´s IT Professionals Workforce 2000 - 2014
17Source: ProMéxico with information of MexicoIT/ Carnegie Mellon University, 2010 (http://www.sei.cmu.edu/tspsymposium/past-proceedings/2010/Panel_Kernel.pdf)
IT ProfessionalsSoftware Professionals

18. Youth
Old-age
Demographic
Bonus
Men Women
Demographics are on our side
 118 million inhabitants with a median of 27 years.
 52 million in the labor force.
 According to forecasts, there will be more than 83 million people of
productive age by 2020.
18Source: ProMéxico with information of US Census Bureau: http://www.census.gov/population/international/data/idb/informationGateway.php; INEGI, 2011; Population Projections for
Mexico 2005-2050, CONAPO. *Population (in millions) by age group.

19. Mexico’s global leadership
19
IT
• 3rd largest
exporter in the
world.
AUTOMOTIVE AND
AUTOPARTS
• 8th producer and 4th
exporter globally of new
light vehicles in the world.
ELECTRIC-
ELECTRONIC
• Leading flat
television screen
exporter in the
world.
AEROSPACE
• Mexico is the 6th
supplier to the
American
aerospace industry.
Source: ProMéxico with information of FEMIA, GTA, AMIA y OICA.

20. 20
20
Mexico is an exporter of sophisticated products
Mexico ranks
in the Harvard and
MIT's Atlas of
Economic Complexity.
• It acknowledges that Mexico can retain large amounts of productive knowledg
• Mexico manufactures and exports a large number of sophisticated products. It
• accounts for 80% of our exports.
Source:ProMéxico, with information of INEGI/ Presidency/ Harvard and MIT, Atlas of Economic Complexity/ OECD.

21. Exports of Medium and high manufactures as percentage of
the GDP (2013)*
21
28.9%
24.8%
16.7
%14.1%
12.4%
1
2
3
4
5
Germany
South Korea
China
Mexico
France
A sophisticated economy
Source: ProMéxico with information of IHS – Global Insight. / * Only G20 nations.

22. We have the
largest film
and video
games
market
in Latin
America.
We rank
first in
creative
industries
in Latin
America,
according
to
UNCTAD.
We have the
largest
talent pool
for the IT
and
creative
industry in
Latin
America.
We are building the
Digital Creative City in
Guadalajara, Mexico.
Latin America’s creative hub
We are the
5th country
with the
largest
movie
attendance.
22Source: ProMéxico with information of CEPAL/ PWC, Global Entertainment and Media Outlook/ UNCTAD,
Creative Economy Report 2010.

23. Competitiveness
Software Development
International Results (US=100)
Video Game production
International Results (US=100)
Cost Index Cost Index
Mexico
Canada
UK
Netherlands
Australia
Japan
France
US
Italy
Germany
Mexico
Canada
UK
Netherlands
Australia
Japan
France
US
Italy
Germany
23Source: ProMéxico with information of KPMG, Competitive Alternatives, 2014.

24. Leader in relevant events
24

25. Mexico’s success stories abroad
25
• Latin America’s largest
independent provider of IT
services.
• Its clients are Fortune 500
and Fortune 1000
companies.
• Presence in 20 countries.
• 6,000 people worldwide.
• Neoris is one of 23
global services partners
of SAP AG.
• Leading IT consulting
and systems integration
company in Mexico.
• Second largest IT
company in Latin
America.
• Great market share in
the US and Europe.

26. Digital Creative City / Digital hub
• Hub center for the Spanish speaking
market worldwide.
• Smart city with urban model for
the future.
• Digital infrastructure.
• Will host a population of 50,000
people.
• And destination of global media
firms.
26
• Home to over 160
technology and digital
media businesses.
• Host to companies at the
forefront of animation,
computer games, web
design, mobile applications,
online media and more.

27. www.promexico.gob.mx
promexico@promexico.gob.mx
@ProMexicoTW
+52 (55) 54 47 7000
Camino a Santa Teresa 1679,
Col. Jardines del Pedregal
CP 01900, México, D.F.
27

28. Case Study: Information Technology
• Infosys opened two centers in
Monterrey, Mexico, over the course of 4
years.
• Offers IT Help Desk, design of web-
interfaces and other BPO and IT-
related services.
• Mexico was chosen because of its
population size, large graduate pool,
proximity to US, and Spanish speaking
population.
• The company has gained
approximately 30 new clients after the
launch of Mexico’s operation.
• Operations are currently carried out
in three modern centers: two in
Gualadajara and one in Querétaro.
• Offers application development and
testing, consulting, infrastructure
services and BPO.
• Mexico is one of the most important links
for the expansion strategy of the
company in the region.
• Mexico’s competitive advantages:
closeness in distance and time zone to
the United States, political and economic
stability, and high academic level of
graduate professionals.
28

29. Creative industries chain
29