The document contains an agenda for #pubcamp with sessions on the future of media and the web, participatory culture on the internet, the reach paradox in online media, creating an online media title by sharing the story of homepageDAILY, how Twitter works and why it matters, putting consumers at the center, beyond Web 2.0 and the future, where money is in online advertising in Australia, tips for becoming an internet mogul, whether Web 2.0 is friend or foe to Australians, digital marketing and strategic foundations, a panel discussion on challenges in the new media world, a debate on whether new media choices harm media producers and creators, and times for networking and an unconference discussion.

2. Welcome to #pubcamp Andrew Broadhead – COO itechne Joanne White – @Mediamum

3. Future of media and the web Jed White CEO and Founder itechne

4. Slouching toward Intertwingularity The power of participatory culture Stephen Collins acidlabs

5. The reach paradox Tim Trumper Commercial Director PBL Media

6. Creating an online media title The story of homepageDAILY Oliver Freeman homepage Media

7. Twitter What is it and why does it matter? Alison Young @Alegrya

8. Putting the consumer at the centre of the universe Ian Lyons pureprofile

9. Beyond Web 2.0 Gentle whispers of the future Janine Cahill CEO and Innovation Design F uture Journeys

10. Where is the money in online advertising in Australia? Matt Bateman MD Viva9 (BlueFreeway Group)

11. 10 steps to becoming an Internet mogul and avoiding the receivers Ben Gerholt President, Consumer & SMB Division IDG Communications Australia

12. Web 2.0 Friend or Foe to 1/5 Australians? Tim Noonan Tim Noonan Consulting

13. Digital marketing and strategic foundations Kate Carruthers

14. Panel Discussion The challenges of this new world Moderator: Mark Jones (Filtered Media) Panelists: Kathy Bail (Fairfax), Jackie Blondell (Hardie Grant), Stuart Clarke (homepageDaily), Ben Gerholt (IDG), Tony Kenna (Abundant Media), David O'Sullivan (Media Publishing / itechne)

15. The Great Debate "That the new world of media choice is a dagger to the hearts of producers and creators alike." Affirmative: Richard Walsh (media consultant) Negative: Bronwen Clune (CEO Norg)

16. Join in the conversation Now: Drinks and Networking Later: Unconference @ 6pm

18. Discussion