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FUTURE OF WORK
READING | 10.12.09




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// FUTURE OF WORK
DEBATE SO FAR...




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CAPPUCCINO
KNOWLEDGE
WORKERS




// DEBATE SO FAR   00: /
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100%
RESOURCES FOCUSED ON   2%
                       VALUE




// DEBATE SO FAR               00: /
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LOW SKILLS LOW WAGE


                                                                            RANDMG164-3.8
                                         30
                                                                       Advanced degree
                                                                                            “occupational
                                                                                            projections for the UK
Real median hourly wage (2001 dollars)




                                         25
                                                                                            tend to point towards a
                                                                         College degree
                                                                                            continuing polarisation
                                         20                                                 in the occupational
                                                                                            structure, with growth
                                                                                            in many top and bottom
                                                                           Some degree
                                         15                                                 end occupational groups
                                                                        School graduate     and a relative ‘hollowing
                                                               Less than school graduate    out’ of the overall
                                         10
                                                                                            proportion of middle
                                                                                            tier occupations”
                                         5                                                  Dickerson and Vignoles, 2007


                                         0
                                          1973   1983          1993                 2001
                                                        Year



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LOW SKILLS LOW WAGE




                                      HIGH END

   “high paying, high skill jobs   £££
   and low paid, low skilled
   work are both becoming
   more concentrated in certain
   localities”                     H O LLO WI NG O U T
                                   O F M I D D LE T I E R


   Local Futures, 2006

                                            £
                                        LOW END




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SKILLS BASE WITHIN ECONOMY (U.S)

                                                                                               RANDMG164-3.7
                                     0.6
                                                                                                               Nonroutine cognitive/interactive

                                     0.4
Level relative to 1959 (1959 = 0)




                                                                                                               Nonroutine cognitive/analytic


                                     0.2



                                      0                                                                         Routine manual



                                    –0.2                                                                       Nonroutine manual



                                    –0.4                                                                       Routine cognitive



                                    –0.6
                                        1959                     1969            1979   1989         1998
                                                                                 Year

                                       SOURCE: Autor, Levy, and Murnane (2002)



// A NEW SITUATION                                                                                                                                00: /
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RISE OF VOLUNTARY & INVOLUNTARY START UPS



Involuntary entrepreneurship is now creating
10,000’s of small businesses
and a huge market of contract and freelance labor. Many will
take full-time jobs again once they become available, but
many others will choose not to. The crisis may have turned our
economy into small pieces, loosely joined, but it will be the
collective action of millions of workers hungry for change that
keeps it that way.

Chris Anderson, Wired




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JOB CREATION, ENTIRE ECONOMY AND FROM STARTUPS


5,000,000



3,750,000                                                                                                                                                                                                                               Startups
                                                                                                                                                                                                                                        Job
                                                                                                                                                                                                                                        Creation
2,500,000                                                                                                                                                                                                                                   Net
                                                                                                                                                                                                                                            Job
                                                                                                                                                                                                                                            Creation
1,250,000



      0
                           RECESSION



                                              RECESSION




                                                                                                                  RECESSION




                                                                                                                                                                                                    RECESSION
-1,250,000



-2,500,000
             1977

                    1978

                           1979

                                       1980

                                              1981

                                                          1982

                                                                 1983

                                                                        1984

                                                                               1985

                                                                                      1986

                                                                                             1987

                                                                                                    1988

                                                                                                           1989

                                                                                                                  1990

                                                                                                                              1991

                                                                                                                                     1992

                                                                                                                                            1993

                                                                                                                                                   1994

                                                                                                                                                          1995

                                                                                                                                                                 1996

                                                                                                                                                                        1997

                                                                                                                                                                               1998

                                                                                                                                                                                      1999

                                                                                                                                                                                             2000

                                                                                                                                                                                                     2001

                                                                                                                                                                                                                2002

                                                                                                                                                                                                                       2003

                                                                                                                                                                                                                              2004

                                                                                                                                                                                                                                     2005
              Source : Census Bureau, Business Dynamics Statistics,




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SELF EMPLOYMENT ON THE RISE


0,15

0,14
                                                                                                                   New Zealand
0,13                                                                                                               Spain

0,12
                                                                                                                   Belgium
0,11                                                                                                               The Netherlands
                                                                                                                   United Kingdom
0,10

0,09
                                                                                                                   Germany
0,08

0,07

0,06
       1972

              1974

                     1976

                            1978

                                   1980

                                          1982

                                                 1984

                                                        1986

                                                               1988

                                                                      1990

                                                                             1992

                                                                                    1994

                                                                                           1996

                                                                                                  1998

                                                                                                         2000

                                                                                                                2002




// A NEW SITUATION                                                                                                                   00: /
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START UP BEHAVIOUR




    “we’ll see the same pattern we always
    see intimes like these: While the big
    guys run scared and retreat to safety,
    the smaller players will think boldly,
    push frontiers, and chart our way out of
    this mess.”
    Daniel H. Pink, author of Free Agent Nation




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THE ROLE OF SME’S



                                “there are 4.7
      99%                       million SMEs in the
     businesses in the UK       UK, constituting
                                99.9 percent of all
                                businesses. They
                                employ 59 percent
      59%                       of the private sector
                                workforce and are
     private sector workforce   responsible for 52
                                percent of business
                                turnover”

      52%                       Recent findings of a Government
                                Advisory Committee led by Anne
                                Glover
     business turnover




// A NEW SITUATION                                                00: /
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“Well-over half of the
                       companies on the 2009
FORTUNE                Fortune 500 list, and just
                       under half of the 2008
  500                  Inc. list, began during a
                       recession or bear market.
              stable   We also find that the general
              period   pattern of founding years
    250 250            and decades can help tell a
                       story about larger economic
  recession
                       trends.”
                       Ewing Marion Kauffman Foundation


// A NEW SITUATION                                        00: /
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                                                          & implement
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01 / DIVERSITY OF URBAN
                                      GRAIN & BUILDING
                                          TYPOLOGY


                                    02 / GEOGRAPHICAL
                                      CONNECTIVITY


BUILDING
                =   Σ
                                   03 / SOCIAL NETWORKS
                                     SCOPE & DIVERSITY
RESILIENT
 PLACES                            04 / BRIDGES OF TRUST


                                  05 / DEMOCRATISATION OF
                                   AGENCY (KNOWLEDGE &
                                          CAPITAL)


                                     06 / PLACE CAPITAL



// THE NEED FOR START UP NATION                             00: /
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// BUILDING A
   START UP NATION
       INFRASTRUCTURE



// KEY INFRASTRUCTURE   00: /
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BEYOND THE
  KNOWLEDGE ECONOMY...




// WHAT DOES START UP NATION LOOK LIKE?   00: /
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// KNOWLEDGE ECONOMY
THE HUB KINGS CROSS




// WHAT DOES START UP NATION LOOK LIKE?   00: /
                                          research, strategise
                                          & implement
                                          www.project00.net
// KNOWLEDGE ECONOMY
BIRKBECK CHAMBERS




01       INCUBATION
         STAGE                                            02   WORKING
                                                               ECOLOGY
                                                               HUB PROVIDE                   HUB NETWORK               HUB ENTREPRENEURS         HUB ATTRACTS
                                                                                                                                                                         03   LIVING
                                                                                                                                                                              ECOLOGY
                                                                                                                                                                              HUB PROVIDE NATURAL HOME
 EXISTING HUB                                                  ENTREPRENEURIAL               PROVIDES                  PROVIDE                   DIVERSITY OF                 AS NEXT STEP FOR ALUMNI &
 MEMBERSHIP USED                                               PRACTICE KNOWLEDGE TO         SPEAKERS &                MENTORSHIP &              FUNDING POTENTIAL            MENTORSHIP AFTER
                                                               GUIDE PROGRAMME               GUESTS & GET              PRACTICE                  FROM PRACTICE                GRADUATION
 TO CATALYSE                                                   CONTENT & GET ACCESS TO       ACCESS TO                 KNOWLEDGE                 & GET SHARED ACCESS          & GET ACCESS TO GRADUATE TO
 KNOWLEDGE
                                             RS                KNOWLEDGE RESOURCES           LECTURE SERIES                                      TO IP DEVELOPMENT            GROW MEMBER COMMUNITY
 NETWORK                                BE                     DEVELOPED
                                                                                                                GET                        GET                                                        GET
                                    M
                                                                                      GET                                                                         GET
                                                                             GIVE                      GIVE                      GIVE                    GIVE                                GIVE
                             A
                           HUB CH




                                         A RESOURCE &
    +                                    MIXING CHAMBER
                                         FOR
                                         ENTREPRENEURS,
                                         INNOVATORS &
                                         STUDENTS
                             CK




 BIRKBECK COLLEGE
                                                                                GET                       GET                     GET                       GET                                 GET
 ENTREPRENEURSHIP                   BE
 PHD STUDENT                             BIRK                                         GIVE                      GIVE                    GIVE                      GIVE                                GIVE
 with ENTERPRISE PROJECT
                                                               BIRKBECK PROVIDES             BIRKBECK PROVIDES         BIRKBECK PROVIDES         BIRKBECK ATTRACTS            BIRKBECK GRADUATES
                                                               INFRASTRUCTURE FOR            LECTURE PROGRAMME         PHD STUDENTS TO           FUNDING TO SUPPORT           BECOME ALUMNI & CONTINUE
                                                               LEARNING                      INRFASTRUCTURE &          RESEARCH &                CHAMBERS PROJECTS            TO ENGAGE WITH CHAMBER
                                                               PROGRAMMES                    GET ACCESS TO WIDE        GET TO ITERATE            & INITIATIVES & GET          COMMUNITY TO GROW
                                                               & GET PROGRAMME               NETWORK OF                CURRENT MARKET            PRACTICE KNOWLEDGE           ACCESSIBLE KNOWLEDGE
 BIRKBECK PROVIDES                                             CONTENT                       ENTREPRENEURS TO          IDEAS                                                  RESOURCE & GET TO
 INNOVATION SPACES                                                                           INFORM CONTENT                                                                   MAINTAIN MEANINGFUL
                                                                                                                                                                              RELATIONSHIP WITH ALUMNI




// WHAT DOES START UP NATION LOOK LIKE?                                                                                                                                                                      00: /
                                                                                                                                                                                                             research, strategise
                                                                                                                                                                                                             & implement
                                                                                                                                                                                                             www.project00.net
// KNOWLEDGE ECONOMY
SOMERSET HOUSE EXCHANGE
                                                                                                 SOMERSET EXCHANGE : MAKE BRITAIN



                                                                                                                     E                                                             IN THE HEA
                                                                                                                  LU                                                                         RT
                                                                                                               VA                                        ST MARTIN’S
                                                                                                                                                         COLLEGE OF




                                                                        AL
                                                                                                                                                                                                 ROAD




                                                                                                                                                                                                                                               OF
                                                                                                                                                         ART                          LD’S
                                                                                                                                                                               THEOBA




                                                                                                                                                                                                                                                                                                                                                                                                                                         SOMERSET EXCHANGE
                                                                                                                                                                                                                                                                                                                                                                                                              MICRO




                                                                LOCATION
                                                                                                                                                                                HIGH HOLBORN




                                                                                                                                                                                                                                                                                                                                                                                                                                         VC FUND READILY




                                                                                                                                                                                                                                                                         LON
                                                                                   GETTY IMAGE




                                                                                                                                                                                                                                                                                                                                                                                                              VC FUND
                                                                                   GALLERY




                                                                                                                                                                       KINGS
                                                                                                                                                                                                                                                                                                                                                                                                                                         AVAILABLE TO INVEST




                                                                                                 CHARING




                                                                                                                                                                           WAY
                                                                                                                                                                                           LSE




                                                                                                       CROSS
                                                                                                                                                                                                                                                                                                                                                                                                                                         IN ENTERPRISES




                                                                                                           ROAD
                                                                                                                                                                                                                                              CITY
                                                                                                                                                                                     YCH




  OF MICRO ENTERPRISE INCUBATOR SPACE
                                                                                                                                                                                 ALDW




                                                                                                                                                                                                                                                                             DON
                                                             REGEN
                                                                                                                                                                                                 ND
                                                                                                                                                                                                      KING’S




                                                                     T STREE
                                                                                                                                                                                      STRA


                                                                                                                                                                                                      COLLEGE




                                                                               T




                                                                                                                                                                                                                    BLACKFRIARS BRIDGE
                                                                                                                                                                                                                                                                                                                                                                    X10




                                                                                                                                                                                                                                                          Southwar
                                                               ROYAL
                                                                                                           NATIONAL




                                                                                                                                                                                   WATER
                                                               ACADEMY
                                                                                                           GALLERY                                 RSA




                                                                                                                                                                                                                                               k Bridge
                                                                                       ILLY




                                                                                                                                                                                           LOO
                                                                               PICAD                           TRAFALGAR




                                                                                                                                                                                             BRIDG
                                                                                                               SQUARE




                                                                                                                                                                                                     E
                                                                                                                                                                                                         NATIONAL
                                                                                                                                                                                                         THEATRE



                                                                                                                                                                                     SOUTH
                                                                                                                                                                                     BANK




                                                                                                                                           EMBANKMENT
                                                                                                                           WHITEHALL




                                                                                                                                       VICTORIA
                                                                                                                      WESTMINSTER
                                                                                                                                           WESTMINSTER BRIDGE




                                                                                                                                                                                                                                                                                                                                                        RE-INVESTMENT ENGINE
                                                                                                                                                                                                                                                                                                                                                        INTO THE “MAKE BRITAIN”
                                                                                                                                                                                                                                                                                                                                                        AGENDA
                                                                                                                                                                                                                                                                                                                                                                                                     PROJECT ROOMS
                                                                                                                                                                                                                                                                                                                                                                                                     SHORT TERM TEAMS MADE UP OF INNOVATORS FROM
                                                                                                                                                                                                                                                                                                                                                                                                     COMMUNITY OF EXCELLENCE TO TACKLE PROJECTS


                                                                                                                                                                                                                                                                                                                                                                                                                                UNDER ONE ROOF,
    WORLD CLASS ENTERPRISE FACILITIES                                                                                                                                                                                                                                                                                                                                                                                           SHARING KNOWLEDGE &
       1 COMMUNITY OF EXCELLENCE                                                                                                                                                                                                                                                                                                                                                                                                RESOURCES

     1 RICH SUPPORT INFRASTRUCTURE                                                                                                                                                                                                                                                                                                                                                                    ENTREPRENEURS
       TO CREATE A COMPLETE INNOVATION ECOLOGY                                                                                                                                                                                                                                                                                                                                                      MATERIALS 100% SUSTAINABLY SOURCED
     SUPPORTING ENTREPRENEURS TO TAKE INNOVATION &                                                                                                                         SOMERSET EXCHANGE CONNECTS
          CREATIVITY FROM CONCEPT TO MARKET                                                                                                                                COMPLEMENTARY ORGANISATIONS,
                                                                                                                                                                           SIGNPOSTING KNOWLEDGE & RESOURCES
                                                                                                                                                                           WITHIN THE MEMBERSHIP


                                                                                                                                                                                                                                                                                             THOUGHT DINNERS HOSTED BY A
                        GRADUATE SHOWS EVERY 18
       MENTOR           MONTHS TO PROMOTE NEXT
                                                                                                                                                                                                                                                                                             MEMBER ON THE FUTURE OF LOW
                                                                                                                                                                                                                                                                                             CARBON DESIGN TO DRAW
                                                                                                                                                                                                                                                                                                                                                                                                           SPONSORED WORKSHOPS
                        GENERATION TALENT TO THE                                                                                                                                                                                                                                                                                                                                                           IN PARTNERSHIP WITH INDUSTRY TO FORM NEW
       SUPPORT                                                                                                                                                                                                                                                                               KNOWLEDGE FROM A COMMUNITY OF
                        MARKET & THE PUBLIC                                                                                                                                                                                                                                                                                                                                                                COLLABORATIONS & DISSEMINATE LEARNING
                                                                                                                                                                                                                                                                                             EXCELLENCE




                                                                                                                                                                                                                                                                            COURTYARD SERVES AS LAUNCHPAD OF BRITISH INNOVATION, CREATIVE &
   EXPO ADVOCATES THE NEXT GENERATION OF ENTREPRENEURS &                                                                                                                                                                                                                    CULTURAL PRODUCTIVITY AS A GLOBAL STAGE FOR INNOVATION & ENTERPRISE.
   DESIGNERS; SHOWCASING NEXT GENERATION TALENT AFTER 100                                                                                                                                                                                                                                                                                                                                       SPECIALIST RESOURCES LOCATED ON SITE
                                                                                                                                                                                                                                                                                                                                                                                                TO SUPPORT PROTOTYPING (3D PRINTERS,
   OPEN CALL COMPETITIONS; PROVIDING A MARKETPLACE TO TEST                                                                                                                                                                                                                                                                                                                                      DIGITAL SOFTWARE) MADE ACCESSIBLE TO
   PRODUCTS; HOLDING PUBLIC WORKSHOPS FOR THE                                                                                                                                                                                                                                                                                                                                                   MEMBERSHIP & WIDER TO ATTRACT
   ENTREPRENEURS OF THE FUTURE
                                                                                                                                                                                                                                                T                    U   RE
                                                                                                                                                                                                                                                                            THEATRE
                                                                                                                                                                                                                                                                                                                       SOMERSET HOUSE                                                           KNOWLEDGE COMMUNITY

   KINGS COLLEGE LABS                                                                                                                                                                                                                    L   EC                                                                        ICONIC LECTURE SERIES
                                                                                                                                                                                                                                                                                      PUBLIC INNOVATION LECTURE PROGRAMME GIVEN BY FELLOWS,
                                                                                                                                                                                                                                                                                      DISSEMINATING KNOWLEDGE TO AN INTERNATIONAL AUDIENCE



                                                                                                                                                                                                                                                                                                                                                                                                PROJECT LABS



                                                                                                                                                                                                                                                                                                                       WEALTH OF TALENT &
                  SUPPORTING THE BEST                                                                      INVITED FROM THE
                                                                                                                                                                                                                                                                                                                           COMMUNITY OF                                   INVITED TO HOST WORKSHOPS AND
                  OF INNOVATION FROM                                                                        MOST INNOVATIVE                                                                                                                                                                                                                                                  PROTOTYPE PROJECTS WITHIN A
                                                                                                                                                                                                                                                                                                                              EXCELLENCE
                       IDEA TO MARKET                                                                          INDIVIDUALS &                                                                                                                                                                                                                                                       KNOWLEDGE COMMUNITY
                                                                                                                                                                                                                                                                                                                       ATTRACT INVESTORS
                                                                                                             ORGANISATIONS
                   OPEN INNOVATION COMPETITIONS                                                                                                                                                                     GLOBAL FELLOWS                                                                                         BLACK BOOK INVESTMENT FUND                                 “EXPERT IN RESIDENCE”




// WHAT DOES START UP NATION LOOK LIKE? : /
                                      00
                                                                                                                                                                                                                                                                                                                                                                                                                                                               00: /
                                                                                                                                                                                                                                                                                                                                                                          strategy
                                                                                                                                                                                                                                                                                                                                                                          research
                                                                                                                                                                                                                                                                                                                                                                          implement




                                                                                                                                                                                                                                                                                                                                                                                      [zero zero]



                                                                                                                                                                                                                                                                                                                                                                                                                                                               research, strategise
                                                                                                                                                                                                                                                                                                                                                                                                                                                               & implement
                                                                                                                                                                                                                                                                                                                                                                                                                                                               www.project00.net
// VOCATIONAL ECONOMY
THE MANOR
                                                                                                                                                                                          Community Kitchen

                                                                                                                                                                                                              Community Lounge
                                                                                                                                                                         Community Shed




                                                                                                                                                                                                   Community Rooms
                                                                                                                                                               The Building



                                                                                                      SHARED CIRCULATION
                                                                                                      / WORKSPACE




                                                          TOILET                                                 SHARED / COMMUNAL
                                                                                                                 KITCHEN AND TOILET
                                                             KITCHEN                                                       FACILITIES




         ESS                                  ADMIN / DESKSPACE               ESS                    ADMIN / DESKSPACE
      ACC                                                                  ACC

                              WORKSHOP / STORAGE / WORKSPACE                            WORKSHOP / STORAGE / WORKSPACE




                                                                                                                                                                                                                  !!" !
                                                                                                                                                               ISSUE / THE BUILDING
  TYPICAL WORKSHOP /
  WORKSPACE CONFIGURATION
                                                                           DISTRIBUTED WORKSHOP /
                                                                           WORKSPACE CONFIGURATION          +              ‘SHARED
                                                                                                                           RESOURCES’

                                                                                                                                        Friday, 12 June 2009
                                                                                                                                        Friday, 12 June 2009




  WORK SPACE CONFIGURATIONS
  WHAT ARE THE OPPORTUNITIES TO INCREASE SOCIABILITY AND PRODUCTIVITY IN
  BETWEEN NEW START-UP ENTERPRISES? CAN COMMUNAL FACILITIES AND SHARED
  RESOURCES INCREASE VALUABLE INTER-BUSINESS CONNECTIONS, OR ALLOW FOR
  NEW TYPES OF ENTERPRISE OPPORTUNITIES?




// WHAT DOES START UP NATION LOOK LIKE?                                                                                                                                                                                          00: /
                                                                                                                                                                                                                                 research, strategise
                                                                                                                                                                                                                                 & implement
                                                                                                                                                                                                                                 www.project00.net
// VOCATIONAL ECONOMY
SOAR WORKS




// WHAT DOES START UP NATION LOOK LIKE?   00: /
                                          research, strategise
                                          & implement
                                          www.project00.net
// RETAIL ECONOMY
MY HOME TOWN




                                          a Clubcard for a
                                          town that ploughs
                                          its profits back into
                                          the community

// WHAT DOES START UP NATION LOOK LIKE?                           00: /
                                                                  research, strategise
                                                                  & implement
                                                                  www.project00.net
// VOCATIONAL ECONOMY
MICRO STOCK EXCHANGE



  THE POTENTIAL

  60 MILLION CITIZENS                                                 60 MILLION CITIZENS                                             60 MILLION CITIZENS
  X 30 MINUTES EACH                                                   X £25 EACH                                                      X 1 IDEA EACH
  = 30 MILLION HOURS OF TIME                                          = £1.5 BILLION CAPITAL                                          = 60 MILLION IDEAS



                                                           opening up pathways for               ...everyday micro scales of
                                                           social capital building               investment & exchange




                                                                                                            MSX
                                                                                     / SKILLS                                                                       / MICRO STOCK EXCHANGE
        /    x 60 MILLION                               /  NEIGHBOURHOOD /             TIME
                                                        TOWN / CITY / REGION           CAPITAL


       ITIZENS INVESTING INTO                           RIDGES WITHIN A LOCAL                                                                                       CHANGE AT AN EVERYDAY SCALE
       THEIR COMMUNITY                                  AREA



             unlocking the collective capabilities of                                      BIRMINGHAM                          everyday public need ; made & delivered by the
             local citizens                                                                                                    citizens of a local area




// WHAT DOES START UP NATION LOOK LIKE?                                                                                                                                                           00: /
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                                                                                                                                                                                                  & implement
                                                                                                                                                                                                  www.project00.net
OBSERVATIONS FROM A 00:/ HORIZON




                                   00: /
                                   research, strategise
                                   & implement
                                   www.project00.net
// SHARING ECONOMY




                              u
                          r cl b




                     ca
                          £c25




                                  h
                          ea




                                nt
                              ohm




// SUMMARY                            00: /
                                      research, strategise
                                      & implement
                                      www.project00.net
// MICRO MASSIVE




// SUMMARY         00: /
                   research, strategise
                   & implement
                   www.project00.net
// “REAL” ESTATE

                               COMMUNIT Y
                                 VA L U E
                            B O R R O W E D , A S S O C I AT I O N A L
                                          O R B U I LT




                SYMBOLIC                                                  REAL
                  VA L U E                                               E S TAT E
                      S PA C E                                     BUILDING & LAND
                 INHABITECTURE                                      BASED ASSETS
               SOCIAL RECOGNITION




// SUMMARY                                                                           00: /
                                                                                     research, strategise
                                                                                     & implement
                                                                                     www.project00.net
THANK YOU
 indy@architecture00.net




               00: /
                                                     00:/
                                       81 Leonard Street
                                                ec2a 4qs
                                                  london
                               tel : +44 (0)20 7739 2230
                               info@architecture00.net
                               www.architecture00.net

                 [zero zero]

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Future of work debate and changing skills

  • 1. FUTURE OF WORK READING | 10.12.09 00: / research, strategise & implement www.project00.net
  • 2. // FUTURE OF WORK DEBATE SO FAR... 00: / research, strategise & implement www.project00.net
  • 3. CAPPUCCINO KNOWLEDGE WORKERS // DEBATE SO FAR 00: / research, strategise & implement www.project00.net
  • 4. 100% RESOURCES FOCUSED ON 2% VALUE // DEBATE SO FAR 00: / research, strategise & implement www.project00.net
  • 5. LOW SKILLS LOW WAGE RANDMG164-3.8 30 Advanced degree “occupational projections for the UK Real median hourly wage (2001 dollars) 25 tend to point towards a College degree continuing polarisation 20 in the occupational structure, with growth in many top and bottom Some degree 15 end occupational groups School graduate and a relative ‘hollowing Less than school graduate out’ of the overall 10 proportion of middle tier occupations” 5 Dickerson and Vignoles, 2007 0 1973 1983 1993 2001 Year // A NEW SITUATION 00: / research, strategise & implement www.project00.net
  • 6. LOW SKILLS LOW WAGE HIGH END “high paying, high skill jobs £££ and low paid, low skilled work are both becoming more concentrated in certain localities” H O LLO WI NG O U T O F M I D D LE T I E R Local Futures, 2006 £ LOW END // A NEW SITUATION 00: / research, strategise & implement www.project00.net
  • 7. SKILLS BASE WITHIN ECONOMY (U.S) RANDMG164-3.7 0.6 Nonroutine cognitive/interactive 0.4 Level relative to 1959 (1959 = 0) Nonroutine cognitive/analytic 0.2 0 Routine manual –0.2 Nonroutine manual –0.4 Routine cognitive –0.6 1959 1969 1979 1989 1998 Year SOURCE: Autor, Levy, and Murnane (2002) // A NEW SITUATION 00: / research, strategise & implement www.project00.net
  • 8. RISE OF VOLUNTARY & INVOLUNTARY START UPS Involuntary entrepreneurship is now creating 10,000’s of small businesses and a huge market of contract and freelance labor. Many will take full-time jobs again once they become available, but many others will choose not to. The crisis may have turned our economy into small pieces, loosely joined, but it will be the collective action of millions of workers hungry for change that keeps it that way. Chris Anderson, Wired // A NEW SITUATION 00: / research, strategise & implement www.project00.net
  • 9. JOB CREATION, ENTIRE ECONOMY AND FROM STARTUPS 5,000,000 3,750,000 Startups Job Creation 2,500,000 Net Job Creation 1,250,000 0 RECESSION RECESSION RECESSION RECESSION -1,250,000 -2,500,000 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 Source : Census Bureau, Business Dynamics Statistics, // A NEW SITUATION 00: / research, strategise & implement www.project00.net
  • 10. SELF EMPLOYMENT ON THE RISE 0,15 0,14 New Zealand 0,13 Spain 0,12 Belgium 0,11 The Netherlands United Kingdom 0,10 0,09 Germany 0,08 0,07 0,06 1972 1974 1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 // A NEW SITUATION 00: / research, strategise & implement www.project00.net
  • 11. START UP BEHAVIOUR “we’ll see the same pattern we always see intimes like these: While the big guys run scared and retreat to safety, the smaller players will think boldly, push frontiers, and chart our way out of this mess.” Daniel H. Pink, author of Free Agent Nation // A NEW SITUATION 00: / research, strategise & implement www.project00.net
  • 12. THE ROLE OF SME’S “there are 4.7 99% million SMEs in the businesses in the UK UK, constituting 99.9 percent of all businesses. They employ 59 percent 59% of the private sector workforce and are private sector workforce responsible for 52 percent of business turnover” 52% Recent findings of a Government Advisory Committee led by Anne Glover business turnover // A NEW SITUATION 00: / research, strategise & implement www.project00.net
  • 13. “Well-over half of the companies on the 2009 FORTUNE Fortune 500 list, and just under half of the 2008 500 Inc. list, began during a recession or bear market. stable We also find that the general period pattern of founding years 250 250 and decades can help tell a story about larger economic recession trends.” Ewing Marion Kauffman Foundation // A NEW SITUATION 00: / research, strategise & implement www.project00.net
  • 14. 01 / DIVERSITY OF URBAN GRAIN & BUILDING TYPOLOGY 02 / GEOGRAPHICAL CONNECTIVITY BUILDING = Σ 03 / SOCIAL NETWORKS SCOPE & DIVERSITY RESILIENT PLACES 04 / BRIDGES OF TRUST 05 / DEMOCRATISATION OF AGENCY (KNOWLEDGE & CAPITAL) 06 / PLACE CAPITAL // THE NEED FOR START UP NATION 00: / research, strategise & implement www.project00.net
  • 15. // BUILDING A START UP NATION INFRASTRUCTURE // KEY INFRASTRUCTURE 00: / research, strategise & implement www.project00.net
  • 16. BEYOND THE KNOWLEDGE ECONOMY... // WHAT DOES START UP NATION LOOK LIKE? 00: / research, strategise & implement www.project00.net
  • 17. // KNOWLEDGE ECONOMY THE HUB KINGS CROSS // WHAT DOES START UP NATION LOOK LIKE? 00: / research, strategise & implement www.project00.net
  • 18. // KNOWLEDGE ECONOMY BIRKBECK CHAMBERS 01 INCUBATION STAGE 02 WORKING ECOLOGY HUB PROVIDE HUB NETWORK HUB ENTREPRENEURS HUB ATTRACTS 03 LIVING ECOLOGY HUB PROVIDE NATURAL HOME EXISTING HUB ENTREPRENEURIAL PROVIDES PROVIDE DIVERSITY OF AS NEXT STEP FOR ALUMNI & MEMBERSHIP USED PRACTICE KNOWLEDGE TO SPEAKERS & MENTORSHIP & FUNDING POTENTIAL MENTORSHIP AFTER GUIDE PROGRAMME GUESTS & GET PRACTICE FROM PRACTICE GRADUATION TO CATALYSE CONTENT & GET ACCESS TO ACCESS TO KNOWLEDGE & GET SHARED ACCESS & GET ACCESS TO GRADUATE TO KNOWLEDGE RS KNOWLEDGE RESOURCES LECTURE SERIES TO IP DEVELOPMENT GROW MEMBER COMMUNITY NETWORK BE DEVELOPED GET GET GET M GET GET GIVE GIVE GIVE GIVE GIVE A HUB CH A RESOURCE & + MIXING CHAMBER FOR ENTREPRENEURS, INNOVATORS & STUDENTS CK BIRKBECK COLLEGE GET GET GET GET GET ENTREPRENEURSHIP BE PHD STUDENT BIRK GIVE GIVE GIVE GIVE GIVE with ENTERPRISE PROJECT BIRKBECK PROVIDES BIRKBECK PROVIDES BIRKBECK PROVIDES BIRKBECK ATTRACTS BIRKBECK GRADUATES INFRASTRUCTURE FOR LECTURE PROGRAMME PHD STUDENTS TO FUNDING TO SUPPORT BECOME ALUMNI & CONTINUE LEARNING INRFASTRUCTURE & RESEARCH & CHAMBERS PROJECTS TO ENGAGE WITH CHAMBER PROGRAMMES GET ACCESS TO WIDE GET TO ITERATE & INITIATIVES & GET COMMUNITY TO GROW & GET PROGRAMME NETWORK OF CURRENT MARKET PRACTICE KNOWLEDGE ACCESSIBLE KNOWLEDGE BIRKBECK PROVIDES CONTENT ENTREPRENEURS TO IDEAS RESOURCE & GET TO INNOVATION SPACES INFORM CONTENT MAINTAIN MEANINGFUL RELATIONSHIP WITH ALUMNI // WHAT DOES START UP NATION LOOK LIKE? 00: / research, strategise & implement www.project00.net
  • 19. // KNOWLEDGE ECONOMY SOMERSET HOUSE EXCHANGE SOMERSET EXCHANGE : MAKE BRITAIN E IN THE HEA LU RT VA ST MARTIN’S COLLEGE OF AL ROAD OF ART LD’S THEOBA SOMERSET EXCHANGE MICRO LOCATION HIGH HOLBORN VC FUND READILY LON GETTY IMAGE VC FUND GALLERY KINGS AVAILABLE TO INVEST CHARING WAY LSE CROSS IN ENTERPRISES ROAD CITY YCH OF MICRO ENTERPRISE INCUBATOR SPACE ALDW DON REGEN ND KING’S T STREE STRA COLLEGE T BLACKFRIARS BRIDGE X10 Southwar ROYAL NATIONAL WATER ACADEMY GALLERY RSA k Bridge ILLY LOO PICAD TRAFALGAR BRIDG SQUARE E NATIONAL THEATRE SOUTH BANK EMBANKMENT WHITEHALL VICTORIA WESTMINSTER WESTMINSTER BRIDGE RE-INVESTMENT ENGINE INTO THE “MAKE BRITAIN” AGENDA PROJECT ROOMS SHORT TERM TEAMS MADE UP OF INNOVATORS FROM COMMUNITY OF EXCELLENCE TO TACKLE PROJECTS UNDER ONE ROOF, WORLD CLASS ENTERPRISE FACILITIES SHARING KNOWLEDGE & 1 COMMUNITY OF EXCELLENCE RESOURCES 1 RICH SUPPORT INFRASTRUCTURE ENTREPRENEURS TO CREATE A COMPLETE INNOVATION ECOLOGY MATERIALS 100% SUSTAINABLY SOURCED SUPPORTING ENTREPRENEURS TO TAKE INNOVATION & SOMERSET EXCHANGE CONNECTS CREATIVITY FROM CONCEPT TO MARKET COMPLEMENTARY ORGANISATIONS, SIGNPOSTING KNOWLEDGE & RESOURCES WITHIN THE MEMBERSHIP THOUGHT DINNERS HOSTED BY A GRADUATE SHOWS EVERY 18 MENTOR MONTHS TO PROMOTE NEXT MEMBER ON THE FUTURE OF LOW CARBON DESIGN TO DRAW SPONSORED WORKSHOPS GENERATION TALENT TO THE IN PARTNERSHIP WITH INDUSTRY TO FORM NEW SUPPORT KNOWLEDGE FROM A COMMUNITY OF MARKET & THE PUBLIC COLLABORATIONS & DISSEMINATE LEARNING EXCELLENCE COURTYARD SERVES AS LAUNCHPAD OF BRITISH INNOVATION, CREATIVE & EXPO ADVOCATES THE NEXT GENERATION OF ENTREPRENEURS & CULTURAL PRODUCTIVITY AS A GLOBAL STAGE FOR INNOVATION & ENTERPRISE. DESIGNERS; SHOWCASING NEXT GENERATION TALENT AFTER 100 SPECIALIST RESOURCES LOCATED ON SITE TO SUPPORT PROTOTYPING (3D PRINTERS, OPEN CALL COMPETITIONS; PROVIDING A MARKETPLACE TO TEST DIGITAL SOFTWARE) MADE ACCESSIBLE TO PRODUCTS; HOLDING PUBLIC WORKSHOPS FOR THE MEMBERSHIP & WIDER TO ATTRACT ENTREPRENEURS OF THE FUTURE T U RE THEATRE SOMERSET HOUSE KNOWLEDGE COMMUNITY KINGS COLLEGE LABS L EC ICONIC LECTURE SERIES PUBLIC INNOVATION LECTURE PROGRAMME GIVEN BY FELLOWS, DISSEMINATING KNOWLEDGE TO AN INTERNATIONAL AUDIENCE PROJECT LABS WEALTH OF TALENT & SUPPORTING THE BEST INVITED FROM THE COMMUNITY OF INVITED TO HOST WORKSHOPS AND OF INNOVATION FROM MOST INNOVATIVE PROTOTYPE PROJECTS WITHIN A EXCELLENCE IDEA TO MARKET INDIVIDUALS & KNOWLEDGE COMMUNITY ATTRACT INVESTORS ORGANISATIONS OPEN INNOVATION COMPETITIONS GLOBAL FELLOWS BLACK BOOK INVESTMENT FUND “EXPERT IN RESIDENCE” // WHAT DOES START UP NATION LOOK LIKE? : / 00 00: / strategy research implement [zero zero] research, strategise & implement www.project00.net
  • 20. // VOCATIONAL ECONOMY THE MANOR Community Kitchen Community Lounge Community Shed Community Rooms The Building SHARED CIRCULATION / WORKSPACE TOILET SHARED / COMMUNAL KITCHEN AND TOILET KITCHEN FACILITIES ESS ADMIN / DESKSPACE ESS ADMIN / DESKSPACE ACC ACC WORKSHOP / STORAGE / WORKSPACE WORKSHOP / STORAGE / WORKSPACE !!" ! ISSUE / THE BUILDING TYPICAL WORKSHOP / WORKSPACE CONFIGURATION DISTRIBUTED WORKSHOP / WORKSPACE CONFIGURATION + ‘SHARED RESOURCES’ Friday, 12 June 2009 Friday, 12 June 2009 WORK SPACE CONFIGURATIONS WHAT ARE THE OPPORTUNITIES TO INCREASE SOCIABILITY AND PRODUCTIVITY IN BETWEEN NEW START-UP ENTERPRISES? CAN COMMUNAL FACILITIES AND SHARED RESOURCES INCREASE VALUABLE INTER-BUSINESS CONNECTIONS, OR ALLOW FOR NEW TYPES OF ENTERPRISE OPPORTUNITIES? // WHAT DOES START UP NATION LOOK LIKE? 00: / research, strategise & implement www.project00.net
  • 21. // VOCATIONAL ECONOMY SOAR WORKS // WHAT DOES START UP NATION LOOK LIKE? 00: / research, strategise & implement www.project00.net
  • 22. // RETAIL ECONOMY MY HOME TOWN a Clubcard for a town that ploughs its profits back into the community // WHAT DOES START UP NATION LOOK LIKE? 00: / research, strategise & implement www.project00.net
  • 23. // VOCATIONAL ECONOMY MICRO STOCK EXCHANGE THE POTENTIAL 60 MILLION CITIZENS 60 MILLION CITIZENS 60 MILLION CITIZENS X 30 MINUTES EACH X £25 EACH X 1 IDEA EACH = 30 MILLION HOURS OF TIME = £1.5 BILLION CAPITAL = 60 MILLION IDEAS opening up pathways for ...everyday micro scales of social capital building investment & exchange MSX / SKILLS / MICRO STOCK EXCHANGE / x 60 MILLION / NEIGHBOURHOOD / TIME TOWN / CITY / REGION CAPITAL ITIZENS INVESTING INTO RIDGES WITHIN A LOCAL CHANGE AT AN EVERYDAY SCALE THEIR COMMUNITY AREA unlocking the collective capabilities of BIRMINGHAM everyday public need ; made & delivered by the local citizens citizens of a local area // WHAT DOES START UP NATION LOOK LIKE? 00: / research, strategise & implement www.project00.net
  • 24. OBSERVATIONS FROM A 00:/ HORIZON 00: / research, strategise & implement www.project00.net
  • 25. // SHARING ECONOMY u r cl b ca £c25 h ea nt ohm // SUMMARY 00: / research, strategise & implement www.project00.net
  • 26. // MICRO MASSIVE // SUMMARY 00: / research, strategise & implement www.project00.net
  • 27. // “REAL” ESTATE COMMUNIT Y VA L U E B O R R O W E D , A S S O C I AT I O N A L O R B U I LT SYMBOLIC REAL VA L U E E S TAT E S PA C E BUILDING & LAND INHABITECTURE BASED ASSETS SOCIAL RECOGNITION // SUMMARY 00: / research, strategise & implement www.project00.net
  • 28. THANK YOU indy@architecture00.net 00: / 00:/ 81 Leonard Street ec2a 4qs london tel : +44 (0)20 7739 2230 info@architecture00.net www.architecture00.net [zero zero]