1. The specific risks involved with social media, brand and corporate reputation
management.
Social media presents a very specific risk to yourself, your company or your brand and
reputation. Standard risk management often fails to respond to social media risks.
This session will put in plain words the greatest social media risks and highlight some
real examples. You will learn the tools for your personal risk management plan.
CEO, CIO, CTO, Security Officer (CSO, CISO), Risk and Compliance Managers. It is a
jargon free non- technical presentation for forward- thinking decision makers and
executives to educate on an inevitable topic with a strategic angle.
Risk management of social media risks. Learn how to respond and handle a social
media crisis. Apply the tools for assessing the social media risks for your company.
How much is your brand or reputation is worth? How long did it take to establish this?
Today's businesses are in a glass house, one unhappy customer; former or current employee
can cause considerable damage to your brand or reputation. There is no digital eraser with
which you can wipe out inaccuracies. Remember: 'The internet never forgets.' Astray sent e-
mails, intentional or unintentional data leaks, comments in online forums or blogs, will
remain available indefinite.
Social media is still a very new topic in the corporate world. To understand the aspects,
dynamic and characteristics of social media risk I will use some real world examples of
events that happened to Nestlé (Greenpeace), Cisco and the English MI6 chief.
This session has the focus of discussing the main risks and issues that are emerging with the
use and introduction of social media at work.
Based on my personally developed problem lifecycle I will explain how you can assess where
in the crisis development you are and what level of influence you still have. With social
media it is the case if you wait too long the problem is literally out of your hand. This makes
social media risks so particular. The reaction to these risks is usually measured in hours
when not minutes. The presentation will also deliver guidance in what to do in an
emergency.
30- 45 minutes allowing 15 minutes of questions
Page 1 of 2 ©2012 Reputelligence™ All rights reserved. Visit Reputelligence.com for more information.
Conference
Presentation Title
Presentation Summary
( 30 - 50 words)
Audience
Duration
Learning
Objectives
Presentation Abstract
(200-250 words)

2. Dominique-Cédric
BRACK CEO, Reputelligence™
(A high resolution photo for printing purposes can be provided).
Dominique C. Brack is a recognized expert in information security, including identity theft,
social media exposure, data breach, cyber security, human manipulation and online
reputation management. He is a highly qualified, top-performing professional with
outstanding experience and achievements within key IT security, risk and project
management roles confirming expertise in delivering innovative, customer-responsive
projects and services in highly sensitive environments on an international scale. His passion
and personality will energize and inspire you and his ability to formulate complicated
information clear and understandable will help you to apply what you have learned.
Besides his work as a management consultant, advisor to the government and CEO of
Reputelligence™, he has lectured at trade shows and conferences and is the author of various
articles and white papers. His “tell it like it is” style is sought after by major media outlets,
executives in the C-Suite of leading corporations. Mr. Brack is accessible, real, professional,
and provides topical, timely and cutting edge information on breaking news.
Whether he is speaking on camera, to a single group of executives, or sharing his personal
stories and tips as a speaker or workshop leader, Dominique’s direct and to-the-point tone of
voice can be counted on to capture attention, and – most importantly
– inspire and empower action.
Dominique C. Brack
Managing Director, Reputelligence™
Unterdorf 6
CH-3116 Noflen
-Switzerland-
Speaker@reputelligence.com
Mbl: +41 79 900 67 81
Public Profiles:
http://ch.linkedin.com/in/dominiquebrack
https://www.xing.com/profile/DominiqueCedric_Brack
A microphone, data projector, laptop computer with the
presentation loaded, and one flip chart.
Speaker
Presenter Biography
(125-200 words)
Speaker Contact
Information
Presenter
Needs
Page 2 of 2 ©2012 Reputelligence™ All rights reserved. Visit Reputelligence.com for more information.