New Media Marketing Opportunities

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New Media Marketing Opportunities

  1. 1. Real-life marketing Opportunity: Were not the only ones who are fed up with how new media has given women a new way to be bombarded by images and products that make them unhappy with their bodies– recently articles about woman fighting back have been springing up which includes ‘Rise of the Body-Image Bloggers’ A new tribe of woman say how sharing our flaws in a positive light can change how we think about ourselves forever--
  2. 2. I found this article in Fashion magazine LOOK What’s Newsection and have seen others popping up in. MORE,Cosmopolitan and Company.These magazines could all be marketing outlet opportunities as magazine productions are being encouraged to show a rangeof body sizes to avoid loosing readers and controversy – articles thus about our documentary would be of interest. This article particularly grabbed my attention as its hugely relevant to our topic. The blogs, that the article mentions, aid our documentary’s task of encouraging people to turn away from pro-ana blogs and find comfort in blogs that instead praise all body shapes, rather than blogs that make only size 0 acceptable.
  3. 3. There are billions of blogs, Facebook pages and Twitter feeds that challenge thoughts on body image.As our documentary centres around New media and talks about its advantages and disadvantages, it makes sense that we contribute to its advantages (promote ourdocumentary on blogs such as these)

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