Startup the startup

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Arijit & I conducted a workshop on starting up at the Indian School of Business at Mohali. Participants at the workshop had 12 hours to build a real start-up - create a working prototype, have specs for v2, have end-to-end mockups and a pitch deck that they would take to an investor.

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Startup the startup

  1. 1. startup the startup 18/3/2013 arijit@ptotem.com arunr@act2.me
  2. 2. business plan 2
  3. 3. not now! 3
  4. 4. idea 4
  5. 5. not enough! 5
  6. 6. action 6
  7. 7. everything 7
  8. 8. forward progress 8
  9. 9. fail small, fail fast 9
  10. 10. win big, win long 10
  11. 11. idea implement iterate 11
  12. 12. product – users – $ – repeat 12
  13. 13. product – users – $ – repeat 13
  14. 14. product – users – $ – repeat 14
  15. 15. product 15
  16. 16. viable product 16
  17. 17. minimum viable product 17
  18. 18. features cost time feel 18 trade-offs
  19. 19. the challenge 19
  20. 20. start a startup… today 20
  21. 21. done by… tomorrow 21
  22. 22. IMPOSSIBLE 22
  23. 23. arrogance li can do what others say cant be done 23
  24. 24. ignorance l“i don't know – let me ask” 24
  25. 25. impatience l“why can't we ship this tomorrow?” 25
  26. 26. laziness ldon't do if you can re-use 26
  27. 27. go do! 27
  28. 28. content. logic. presentation. 28
  29. 29. how to structure 29
  30. 30. what kind of content does your customer want? 30
  31. 31. how will you get the content? 31
  32. 32. how will your customers see this content? 32
  33. 33. how will they select the content they want to buy? 33
  34. 34. how will you deliver the selected content to them? 34
  35. 35. how will you charge and get payment from them? 35
  36. 36. form teams: now 36
  37. 37. specs: 3 pm 37
  38. 38. pitch: 10 am 38
  39. 39. collateral min pitch template min spec template min ux template client contacts 39
  40. 40. production pitch spec for v2 landing page for v2 prototype with content 40
  41. 41. ground rules functional prototype v2 specs and landing page for idealized product each team gets 15 mins to present on sunday everyone gets to vote on presentations 41
  42. 42. stakes winning team gets... 42
  43. 43. good reads What is a startup? The One Person Product Software is eating the world Mobile is eating the world 43
  44. 44. what are we coaching how to structure the problem how to distill the MVP how to do a sufficient spec to evaluate trade-offs how to do simple UX 44

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