SlideShare a Scribd company logo
1 of 7
How to Develop a Successful Digital
Marketing Strategy: Step-by-Step
For help with your Internet Marketing in San Antonio, call us today at
(210) 526-1-SEO or visit our website at www.seosanantonioinc.com
Digital marketing in San Antonio is certainly getting a lot of buzz as an ideal
method for gaining customers and profits. Most companies simply do not
know how to go about setting up an online strategy that integrates website
design with effective marketing to attract more site visitors. There are several
steps that go into the process of creating the best digital experience.
For help with your Internet Marketing in San Antonio, call us today at
(210) 526-1-SEO or visit our website at www.seosanantonioinc.com
Aim to Achieve a Goal
Too many businesses jump into digital marketing without a clue in the
world as to what it is they wish to achieve. Simply going digital for the
sake of having it in the marketing scheme is not enough to guarantee
success. There should be some amount of goal setting involved so that
these marketing campaigns identify whom to target. A good tip is to start
with a general goal and narrow it down to a smaller target goal. For
instance, more female customers can be refocused into attracting women
that want to buy a specific category of products.
For help with your Internet Marketing in San Antonio, call us today at
(210) 526-1-SEO or visit our website at www.seosanantonioinc.com
Create a Better Website
The role that website design plays in any digital plan is an important one.
It goes without saying that every business wants to have a nice site.
However, simply having an attractive site is not going to impress many
consumers. Companies should go for website design that makes an
impact. The site should be easy to navigate, have strong graphics, utilize
keywords smartly and feature informative and helpful content that the
consumer finds useful.
For help with your Internet Marketing in San Antonio, call us today at
(210) 526-1-SEO or visit our website at www.seosanantonioinc.com
Set Up a Sales Funnel
The online sales funnel is a secret that many smart marketing
professionals use to draw in targeted consumers and keep them coming
back to buy. A good sales funnel includes “AIDA” elements: attention,
interest, desire and action. A business can use email newsletters, free
reports, coupons, discounts and video to capture the attention of site
visitors, get them on a list and develop a long-term relationship.
For help with your Internet Marketing in San Antonio, call us today at
(210) 526-1-SEO or visit our website at www.seosanantonioinc.com
Use Social Media to Drive Traffic
Social media is an essential piece of any online marketing puzzle. Social
media can be used to target specific consumers and build interest in a
business brand. Companies that use social media effectively focus on
engaging consumers by giving them great content, photos and graphics,
contests and being open to ongoing interaction. When done right, social
media can drive a lot of traffic to the main website.
For help with your Internet Marketing in San Antonio, call us today at
(210) 526-1-SEO or visit our website at www.seosanantonioinc.com
Track and Measure Progress
Any digital strategies put into action need to be constantly tracked and
measured to see how well they are working. Based on the feedback
received, changes and modifications can be made to the digital
marketing plan.
For help with your Internet Marketing in San Antonio, call us today at
(210) 526-1-SEO or visit our website at www.seosanantonioinc.com

More Related Content

Viewers also liked

The digital age of marketing
The digital age of marketingThe digital age of marketing
The digital age of marketingTennycut
 
Offline marketing in a digital age
Offline marketing in a digital ageOffline marketing in a digital age
Offline marketing in a digital ageForfeng Designs
 
Marketing in the Digital Age
Marketing in the Digital AgeMarketing in the Digital Age
Marketing in the Digital AgeMickey Mellen
 
Effective Marketing in the Digital Age
Effective Marketing in the Digital Age Effective Marketing in the Digital Age
Effective Marketing in the Digital Age TheIdeaVillage
 
Technology Trends in Libraries - Today & Tomorrow
Technology Trends in Libraries - Today & TomorrowTechnology Trends in Libraries - Today & Tomorrow
Technology Trends in Libraries - Today & TomorrowRachel Vacek
 
Emerging trends in libraries for 2014
Emerging trends in libraries for 2014Emerging trends in libraries for 2014
Emerging trends in libraries for 2014David King
 
Marketing Of Digital Libraries
Marketing Of Digital LibrariesMarketing Of Digital Libraries
Marketing Of Digital LibrariesElco van Staveren
 
Marketing Communication in Digital Age: presentation for BBDO Moscow Digital ...
Marketing Communication in Digital Age: presentation for BBDO Moscow Digital ...Marketing Communication in Digital Age: presentation for BBDO Moscow Digital ...
Marketing Communication in Digital Age: presentation for BBDO Moscow Digital ...Zigurds Zakis
 

Viewers also liked (11)

The digital age of marketing
The digital age of marketingThe digital age of marketing
The digital age of marketing
 
How Libraries can meet the Evolving Needs of Patrons in the Digital Age (webi...
How Libraries can meet the Evolving Needs of Patrons in the Digital Age (webi...How Libraries can meet the Evolving Needs of Patrons in the Digital Age (webi...
How Libraries can meet the Evolving Needs of Patrons in the Digital Age (webi...
 
Offline marketing in a digital age
Offline marketing in a digital ageOffline marketing in a digital age
Offline marketing in a digital age
 
Marketing in the Digital Age
Marketing in the Digital AgeMarketing in the Digital Age
Marketing in the Digital Age
 
Effective Marketing in the Digital Age
Effective Marketing in the Digital Age Effective Marketing in the Digital Age
Effective Marketing in the Digital Age
 
Technology Trends in Libraries - Today & Tomorrow
Technology Trends in Libraries - Today & TomorrowTechnology Trends in Libraries - Today & Tomorrow
Technology Trends in Libraries - Today & Tomorrow
 
Emerging trends in libraries for 2014
Emerging trends in libraries for 2014Emerging trends in libraries for 2014
Emerging trends in libraries for 2014
 
The Role Of Digital Marketing
The Role Of Digital MarketingThe Role Of Digital Marketing
The Role Of Digital Marketing
 
Marketing Of Digital Libraries
Marketing Of Digital LibrariesMarketing Of Digital Libraries
Marketing Of Digital Libraries
 
10 Critical Strategies for Beer Marketing in the Digital Age
10 Critical Strategies for Beer Marketing in the Digital Age10 Critical Strategies for Beer Marketing in the Digital Age
10 Critical Strategies for Beer Marketing in the Digital Age
 
Marketing Communication in Digital Age: presentation for BBDO Moscow Digital ...
Marketing Communication in Digital Age: presentation for BBDO Moscow Digital ...Marketing Communication in Digital Age: presentation for BBDO Moscow Digital ...
Marketing Communication in Digital Age: presentation for BBDO Moscow Digital ...
 

Recently uploaded

Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsMiki Katsuragi
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostZilliz
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc
 
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level pieceStory boards and shot lists for my a level piece
Story boards and shot lists for my a level piececharlottematthew16
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024Lorenzo Miniero
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):comworks
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity PlanDatabarracks
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxNavinnSomaal
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Scott Keck-Warren
 

Recently uploaded (20)

Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering Tips
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
 
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level pieceStory boards and shot lists for my a level piece
Story boards and shot lists for my a level piece
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity Plan
 
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptxE-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptx
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024
 

How to Develop a Successful Digital Marketing Strategy: Step-By-Step.

  • 1. How to Develop a Successful Digital Marketing Strategy: Step-by-Step For help with your Internet Marketing in San Antonio, call us today at (210) 526-1-SEO or visit our website at www.seosanantonioinc.com
  • 2. Digital marketing in San Antonio is certainly getting a lot of buzz as an ideal method for gaining customers and profits. Most companies simply do not know how to go about setting up an online strategy that integrates website design with effective marketing to attract more site visitors. There are several steps that go into the process of creating the best digital experience. For help with your Internet Marketing in San Antonio, call us today at (210) 526-1-SEO or visit our website at www.seosanantonioinc.com
  • 3. Aim to Achieve a Goal Too many businesses jump into digital marketing without a clue in the world as to what it is they wish to achieve. Simply going digital for the sake of having it in the marketing scheme is not enough to guarantee success. There should be some amount of goal setting involved so that these marketing campaigns identify whom to target. A good tip is to start with a general goal and narrow it down to a smaller target goal. For instance, more female customers can be refocused into attracting women that want to buy a specific category of products. For help with your Internet Marketing in San Antonio, call us today at (210) 526-1-SEO or visit our website at www.seosanantonioinc.com
  • 4. Create a Better Website The role that website design plays in any digital plan is an important one. It goes without saying that every business wants to have a nice site. However, simply having an attractive site is not going to impress many consumers. Companies should go for website design that makes an impact. The site should be easy to navigate, have strong graphics, utilize keywords smartly and feature informative and helpful content that the consumer finds useful. For help with your Internet Marketing in San Antonio, call us today at (210) 526-1-SEO or visit our website at www.seosanantonioinc.com
  • 5. Set Up a Sales Funnel The online sales funnel is a secret that many smart marketing professionals use to draw in targeted consumers and keep them coming back to buy. A good sales funnel includes “AIDA” elements: attention, interest, desire and action. A business can use email newsletters, free reports, coupons, discounts and video to capture the attention of site visitors, get them on a list and develop a long-term relationship. For help with your Internet Marketing in San Antonio, call us today at (210) 526-1-SEO or visit our website at www.seosanantonioinc.com
  • 6. Use Social Media to Drive Traffic Social media is an essential piece of any online marketing puzzle. Social media can be used to target specific consumers and build interest in a business brand. Companies that use social media effectively focus on engaging consumers by giving them great content, photos and graphics, contests and being open to ongoing interaction. When done right, social media can drive a lot of traffic to the main website. For help with your Internet Marketing in San Antonio, call us today at (210) 526-1-SEO or visit our website at www.seosanantonioinc.com
  • 7. Track and Measure Progress Any digital strategies put into action need to be constantly tracked and measured to see how well they are working. Based on the feedback received, changes and modifications can be made to the digital marketing plan. For help with your Internet Marketing in San Antonio, call us today at (210) 526-1-SEO or visit our website at www.seosanantonioinc.com