Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. in
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digital marketing.pptx
1. 1.Digital marketing
Digital marketing, also called online marketing, is the promotion of
brands to connect with potential customers using the internet and
other forms of digital communication.
This includes not only email, social media, and web-based
advertising, but also text and multimedia messages as a marketing
channel.
2. 2.Content marketing
Content marketing is a marketing strategy used to attract, engage,
and retain an audience by creating and sharing relevant articles,
videos, podcasts, and other media. This approach establishes
expertise, promotes brand awareness, and keeps your business top
of mind when it's time to buy what you sell.
3. 3.Search engine optimization (seo)
SEO means Search Engine Optimization and is the process used to
optimize a website's technical configuration, content relevance and
link popularity so its pages can become easily findable, more
relevant and popular towards user search queries, and as a
consequence, search engines rank them better.
4. 4.E-mail marketing
Email marketing is a powerful marketing channel, a form of direct
marketing as well as digital marketing, that uses email to promote
your business's products or services. It can help make your
customers aware of your latest items or offers by integrating it into
your marketing automation efforts.
5. 5.Social media marketing
Social media marketing is the use of social media platforms and
websites to promote a product or service. Although the terms e-
marketing and digital marketing are still dominant in academia,
social media marketing is becoming more popular for both
practitioners and researchers.
6. 6.Advertisement (ads)
Advertising is the practice and techniques employed to bring
attention to a product or service. Advertising aims to put a product
or service in the spotlight in hopes of drawing it attention from
consumers.