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Writing For The Web

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Suzi Shapiro

Slides from a panel presentation for the IABC Indianapolis on 11/18/08

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WHO ARE THESE PEOPLE AND WHY DO I NEED TO KNOW ANYTHING ABOUT THEM OR ADAPT TO THEIR NEEDS? A Psychologist’s View on Writing for the Web
[object Object],[object Object],Who are these people?
Young Female Outside
Older Adults
Unexpected Locations
Children and Other Devices
Mentally Challenged
Very Young
Unmotivated
Stressed
Disabled
Geeky
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You are not your reader!
Age ,[object Object]
Gender ,[object Object]
Education ,[object Object]
Computer Skills ,[object Object]
Reading level ,[object Object]
Disability ,[object Object]
Why have they come to your site?
Purpose ,[object Object]
Expectations ,[object Object]
[object Object],What do we know about reading?
Screens versus Paper ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mousing versus Page Turning ,[object Object],[object Object]
Screen to Eye Distance ,[object Object],[object Object]
Vertical Screens ,[object Object],[object Object]
Reading versus Scanning ,[object Object],[object Object]
Make content easier to scan? ,[object Object],[object Object],[object Object],[object Object]
Don’t Make Me Think ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
 
 
 
 
MARKETING CONSIDERATIONS
Marketing considerations ,[object Object]
Marketing considerations ,[object Object],[object Object]
Marketing considerations ,[object Object],[object Object],[object Object]
Marketing considerations ,[object Object],[object Object],[object Object],[object Object]
Marketing considerations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing considerations ,[object Object],[object Object],[object Object],[object Object],[object Object]

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