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St Johns & StPeters Marketing Plan  2010-2011
Introduction & MissionStatement Three years ago we formed the St John’s Project; over these years we have managed two of the most historic churches in the North – St John’s, which dates back to 689AD and St Peter’s, which dates back to 907AD. Through the centuries these buildings have been fundamental to the rich tapestry of Chester’s history and heritage. The Key reasons for launching this Project were: ,[object Object]
 Make them financially sustainable
 Conserve their national assets for future generations,[object Object]
OperationalStructure Project Director Michael Bartlett StPeter´sDeveloper Keith Allen Project Manager (ChurchReformation) Sansaka Fernando Volunteer Manager Vacancy Internet Café Manager TimMills Administration Marketing Developer Isabel Alonso Technical IT Bill sibbald Chester Living History CormacBowell FairtradeDeveloper Richard Johnson StudentDevelopingTeam MultimediaDeveloper Lawrence Card Web SiteDeveloper PriyaChandraMohan CeriHumphreys Charlotte Louise GraphicDesigner Developer Vacancy PublicRelationsDeveloper MelissaThorp KIrisWolfer SueBudd (Friend´sAdmin) Social Network Developer Andrew Rowley Lena Fischer
SWOT Analysis Strengths: ,[object Object]
St John’s is one of the finest examples of Norman architecture in Western Europe and would be one of the oldest Christian sites in Western Europe. In the Middle Ages was the Town Hall and court of the city. St Peter’s was part of the administrative centre of the capital of the Roman Empire.
Grade I listed buildings
Governance and structure of the Parish of St Peter’s with St John the Baptist.
Our key donor to date for the Restoration Programme is His Grace the Duke of Westminster

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St John's & St Peter's marketing plan

  • 1. St Johns & StPeters Marketing Plan 2010-2011
  • 2.
  • 3. Make them financially sustainable
  • 4.
  • 5. OperationalStructure Project Director Michael Bartlett StPeter´sDeveloper Keith Allen Project Manager (ChurchReformation) Sansaka Fernando Volunteer Manager Vacancy Internet Café Manager TimMills Administration Marketing Developer Isabel Alonso Technical IT Bill sibbald Chester Living History CormacBowell FairtradeDeveloper Richard Johnson StudentDevelopingTeam MultimediaDeveloper Lawrence Card Web SiteDeveloper PriyaChandraMohan CeriHumphreys Charlotte Louise GraphicDesigner Developer Vacancy PublicRelationsDeveloper MelissaThorp KIrisWolfer SueBudd (Friend´sAdmin) Social Network Developer Andrew Rowley Lena Fischer
  • 6.
  • 7. St John’s is one of the finest examples of Norman architecture in Western Europe and would be one of the oldest Christian sites in Western Europe. In the Middle Ages was the Town Hall and court of the city. St Peter’s was part of the administrative centre of the capital of the Roman Empire.
  • 8. Grade I listed buildings
  • 9. Governance and structure of the Parish of St Peter’s with St John the Baptist.
  • 10. Our key donor to date for the Restoration Programme is His Grace the Duke of Westminster
  • 11. We are in a really good location. St John’s positioned next to the amphitheatre and St Peter’s which is located at the ancient heart of the city
  • 12. We have a high level of experienced volunteers (powerful networking)
  • 13. We work with a number of organisations, both locally and nationally, including English Heritage, the Diocese of Chester, Chester University, Chester Performs, Chester Voluntary Action, MIND, the Scout Association, the Duke of Westminster’s Foundation, the Samaritans, Wrexham Open Church Network, Chester Renaissance, Liverpool John Moores University, Cheshire West, the Grosvenor Museum, Chester Visitor Centre and many more.
  • 14. We work closely with Chester Heritage Tours organisation
  • 15. We have already started Stage One of the Restoration work, funded by English Heritage and donations from the public.
  • 16. We have received backing from Chester University, Chester Renaissance, English Heritage, a number of media organisations and from the general public
  • 17. We already have adequate public liability insurance and health and safety procedures.
  • 18. We have a Web Site and Facebook page
  • 19. We run an internet café inside St Peter’s
  • 20.
  • 21. We need funding in the short to medium term
  • 22. Buildings have received no public funding
  • 23. Long term funding is not secure
  • 24. We do not have a sustainable infrastructure
  • 25. We do not have a good marketing strategy in place
  • 26. The buildings are not well-known and therefore public are not aware about the churches’ services
  • 27. We do not have sponsorship
  • 28. We do not organise enough fundraising events
  • 29. There are only a limited number of projects that offer workshops for schools, most Living History projects focus on re-enactments at festivals and special events
  • 30. There is a considerable gap in the market for a vibrant offering of multi-period Living History learning and development
  • 31. We have to improve our Web Site and Facebook page
  • 32. We need more volunteers to cover the existing vacancies
  • 33. We have to build a work-team
  • 34. Improved toilet facilities for children and visitors
  • 35.
  • 36. Make our sites visitor attractions of choice and help make them financially sustainable for future generations to enjoy
  • 37. To get funding from Government, European Union or National Lottery
  • 38. Receiving funding from the HLF to launch Chester Living History
  • 39. There would be no charge for use of the building or energy costs
  • 40. Launching a major Restoration and Improvement Programme for both sites
  • 41. Have a good marketing strategy in place
  • 42. Make the buildings well-known and promote their history to tourist and local people
  • 43. To make a wonderful learning experience, to bring history alive for all Key Stages, linked to the National Curriculum, as well as youth groups and organisations, and the general public
  • 44. We can offer workshops based on the requirements of the National Curriculum and free events across the city to promote the history and heritage of this beautiful city to local schools, businesses, etc
  • 45. Employ new staff with suitable skills
  • 46. Increase number of volunteers
  • 47. Re-opening of the lost Chapter House as a museum
  • 48. Using a social enterprise model as the Liverpool Cathedral
  • 49. Promote other lost buildings within the city and raise their profile
  • 50.
  • 51. Recession continuing and therefore is more difficult to get funding and it might reduce the tourist in Chester
  • 52.
  • 53. Youth groups and organisations.
  • 54. Visitors and members of the general public from across the world.
  • 55.
  • 56. School groups – via face-to-face meetings with the head teacher, free taster sessions, a promotional DVD and promotional web tour, and school visits, e.g. assemblies.
  • 57.
  • 58.
  • 59. Information points to guide the visit through the Churches (more professional welcome to visitors)
  • 60. Well-lit displays informing visitors of the importance of the Church
  • 61. Using largeness and eye catching tittles
  • 62. Using notice boards (outlay the upcoming events)
  • 63. Use interactive board which specify from which part of the world they are from
  • 64. Using signposts which inform of details of the Churches
  • 65. The logo is always present
  • 66. Information Desk provides a goldmine of information and it is managed with confident and trained staff
  • 67. The Gift Shop is located immediately after passing the Information Desk. Has a wide array of memorabilia and souvenirs
  • 68. The Refectory is located behind the Gift Shop and looks out onto the adjacent gardens
  • 69. Area for children where can play alone or with their parents. With wide array of colours present within the boxes of pens, crayon, tables, chairs, etc
  • 70. Space reserved solely for displays and events by outside organizations
  • 71. The vast open space allows to be an exhibitors and theatre performances
  • 72. Lack of pews (appears grand and imposing)
  • 73. Combining traditional architecture with modern interior design