22 Immutable Laws of Branding

The 22 Immutable Laws of Branding How to Build a Product or Service into a World-Class Brand by Al Ries

The Law of Expansion ,[object Object],[object Object]

The Law of Contraction ,[object Object],[object Object]

The Law of Publicity ,[object Object],[object Object]

The Law of Advertising ,[object Object],[object Object]

The Law of the Word ,[object Object],[object Object],[object Object],[object Object]

The Law of Credentials ,[object Object],[object Object],[object Object]

The Law of Quality ,[object Object],[object Object],[object Object],[object Object]

The Law of the Category ,[object Object]

The Law of the Name ,[object Object],[object Object]

The Law of Extensions ,[object Object]

The Law of Fellowship ,[object Object],[object Object]

The Law of Generic ,[object Object],[object Object]

The Law of the Company ,[object Object]

The Law of Subbrands ,[object Object]

The Law of Siblings ,[object Object],[object Object]

The Law of Shape ,[object Object],[object Object]

The Law of Color ,[object Object]

The Law of Borders ,[object Object],[object Object]

The Law of Consistency ,[object Object]

The Law of Change ,[object Object]

The Law of Mortality ,[object Object]

The Law of Singularity ,[object Object],[object Object],[object Object]

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