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What is user experience?
- 1. What is user experience? www.sixeightdigital.com
- 2. Every day we have good and not so good experiences using objects, products, and services www.sixeightdigital.com
- 3. Not so good user experiences… www.sixeightdigital.com
- 4. Hard plastic vacuum sealed packaging www.sixeightdigital.com
- 5. Doors that don’t open www.sixeightdigital.com
- 6. Strollers that won’t collapse www.sixeightdigital.com
- 7. Ecommerce websites that use too many steps through the payment process www.sixeightdigital.com
- 8. Products with fiddly interfaces www.sixeightdigital.com
- 9. All these things may give the user a negative brand experience… www.sixeightdigital.com
- 10. Consumers may not use the product again(let alone recommend it). www.sixeightdigital.com
- 11. Good user experiences… www.sixeightdigital.com
- 12. iphones, ipads(and other smart phones) www.sixeightdigital.com
- 13. Vehicle service design www.sixeightdigital.com
- 14. Virgin Atlantic Upper class air travel (If you’re lucky) www.sixeightdigital.com
- 15. The Velib (Bike hire system in Paris) www.sixeightdigital.com
- 19. Good user experiences leave people wanting to come back for more www.sixeightdigital.com
- 20. People will spread the word www.sixeightdigital.com
- 21. Some users will be customers for life www.sixeightdigital.com
- 22. Sales and visits will increase www.sixeightdigital.com
- 23. First impressions count www.sixeightdigital.com
- 24. So in a digital context… www.sixeightdigital.com
- 25. User experience design uses tools and techniques to satisfy the needs not just of the business www.sixeightdigital.com
- 26. but also the end user www.sixeightdigital.com
- 27. In the early days websites were designed around the technology, the visual design or what the CEO wanted www.sixeightdigital.com
- 28. These days designing good experiences involves… www.sixeightdigital.com
- 29. Research, strategy, information architecture, interaction design, user testing and measurement www.sixeightdigital.com
- 30. It also encompasses CRM, marketing, human factors, psychology, ergonomics, ethnography, technology and more… www.sixeightdigital.com
- 31. Most importantly, it involves understandingyour customers www.sixeightdigital.com
- 32. This can be done through research:observing, talking, listening… www.sixeightdigital.com
- 33. Then applying the Experience Designpractices to your project www.sixeightdigital.com
- 34. User Experience is becoming more popular with businesses and organisations www.sixeightdigital.com
- 35. Because it helps achieve business goals www.sixeightdigital.com
- 36. For more information Email hello@sixeightdigital.com www.sixeightdigital.com