Why User Experience?

1,145 views

Published on

Published in: Design
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,145
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
13
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Why User Experience?

  1. 1. What is User Experienceand why use it?<br />
  2. 2. Every day we have good and not so good experiences using objects, products, and services<br />
  3. 3. Not so good user experiences…<br />
  4. 4. Vacuum sealed packaging<br />
  5. 5. Doors that don’t open<br />
  6. 6. Strollers that won’t collapse<br />
  7. 7. Ecommerce websites that use too many steps through the payment process<br />
  8. 8. Products with fiddly interfaces<br />
  9. 9. All these things may give the user a<br />negative brand experience…<br />
  10. 10. Consumersmay not use the product again (let alone recommend it).<br />
  11. 11. Good user experiences…<br />
  12. 12. iphones, ipads(and other smart phones)<br />
  13. 13. Vehicle service design<br />
  14. 14. Virgin Atlantic Upper class air travel<br />(If you’re lucky)<br />
  15. 15. The ‘velo’<br />(Bike hire system in Paris)<br />
  16. 16. Twitter<br />
  17. 17. Google<br />
  18. 18. The penguin club<br />
  19. 19. Good user experiences leave people wanting to come back for more <br />
  20. 20. People will spread the word<br />
  21. 21. Some users will be customers for life<br />
  22. 22. Sales and visits will increase<br />
  23. 23. First impressions count<br />
  24. 24. So in a digital context…<br />
  25. 25. User experience design uses tools and techniques to satisfy the needs not just of the business but the end user<br />
  26. 26. Designing good experiences involves…<br />
  27. 27. Research, strategy, information architecture, interaction design, user testing and measurement<br />
  28. 28. It also encompasses CRM, marketing, human factors, psychology, ergonomics, ethnography, technology and more…<br />
  29. 29. Most importantly, it involves understandingyour customers<br />
  30. 30. This can be done through research:observing, talking, listening…<br />
  31. 31. Then applying the Experience Designpractices to your project<br />
  32. 32. User Experience is becoming more popular with businesses and organisations<br />
  33. 33. Because it helps achieve business goals <br />
  34. 34. For more information<br />www.sixeightdigital.com<br />

×