investors behavior of Mutual funds

1. “TO ANALYSE INVESTORS BEHAVIOUR IN
MUTUAL FUNDS WITH REFERENCE TO
HDFC MUTUAL FUNDS COMPANY”

2. A PROJECT SUBMITTED TO UNIVERSITY OF MUMBAI FOR PARTIAL COMPLETION
OF THE DEGREE OF BACHELOR IN MANAGEMENT STUDY( FINANCE)
SUBMITTED BY : SIMRAN MANSOORI
UNDER THE GUIDANCE OF ASST.PROF: NITI SHIRKE
KELKAR EDUCATION TRUST'S
V. G. VAZE COLLEGE OF ARTS, SCIENCE AND COMMERCE MITHAGAR ROAD,
MULUND (EAST), MUMBAI 400081.
SEMESTER VI 2019-2020

3. CONTENTS
❖ INTRODUCTION
❖ RESEARCH METHODOLOGY
❖ LITERATURE REVIEW
❖ DATA ANALYSIS, INTERPRETATION & PRESENTATION
❖ CONCLUSION & RECOMMENDATION.

4. OBJECTIVES
● To examine the penetration of mutual
funds among Indian investors.
● To examine the various mutual fund
investments available to investors in India.
● Finally to assess the perception of
investors towards mutual funds schemes
HYPOTHESIS

5. SOURCES OF DATA COLLECTION:
● Primary data:
○ Since the study requires a systematic gathering of information, a survey research
(using a structured questionnaire) was selected.
● Secondary data:
○ Here in this research project the secondary data is used data which are taken from
questionnaire which was circulated among the same criteria of sample i.e., holders
of mutual funds in HDFC Mutual Funds

6. RESEARCH METHODOLOGY:
This report is based on secondary data. All the data required for this analytical
study has been obtained mainly from secondary sources. The secondary data
has been collected through various journals & websites. Secondary data is
based on information gleaned from studies previously performed by various
journals.

7. ANALYSIS & INTERPRETATION:
After analysing the respondents , the conclusion is that a lot of investors
prefer private investments with medium risk for a longer period of time
with the goal of better return and safety and as a regular income with
systematic investments plans [SIP] with the knowledge provided with
friends and family .Apart from the questionnaire , and the knowledge
needed to fulfill the criteria for involvement in the market while investing
mutual funds.

8. Outcome/ Conclusion:
❖ Huge opportunities for Mutual funds exist in India. In short the market in this city is a
growing market
❖ Mindsets of the investors are not towards mutual funds. They still think of investing in
traditional investment alternatives. Customers are not properly educated about mutual
funds.
❖ Specialized agents of mutual funds are rarely seen. Financial advisors are not seen there
who can educate the investors
❖ Posters, banners or other promotional activities are rarely seen in this market.
❖ Mutual fund companies do not have aggressive strategies

9. ❖ Most of the respondents are satisfied with their current return from their investment.
Most of the respondents neither do not want to take risk in investing their money in
mutual funds
❖ Awareness for the Importance Of Diversification is still overlooked. Diversification is
a technique that reduces risk by allocating investments among various financial
instruments, industries, and other categories. It aims to maximize returns by investing in
different areas that would each react differently to the same event.