Telco 2.0 Cust Survey Overview, December 2008

757 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
757
On SlideShare
0
From Embeds
0
Number of Embeds
25
Actions
Shares
0
Downloads
82
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • 1
  • Telco 2.0 Cust Survey Overview, December 2008

    1. 1. Overview of Reader Survey Results December 2008 Reader Survey Initial Results Overview – 14 th January 2009 Andrew Collinson [email_address] www.stlpartners.com/research
    2. 2. Contents <ul><ul><li>Contents </li></ul></ul><ul><ul><li>Executive Summary </li></ul></ul><ul><ul><li>Respondent Ratings </li></ul></ul><ul><ul><li>Respondent Profile </li></ul></ul>
    3. 3. Executive Summary <ul><ul><li>115 Respondents completed the survey (by 30 Dec 2008), of whom approximately 1/3 Telecoms Operators, ½ Vendors, remainder Consultants, Media and Finance </li></ul></ul><ul><ul><li>Just under ½ Senior Managers or above; 28% CxO / Director level, and the majority had either Global or EMEA interests </li></ul></ul><ul><ul><li>Very positive endorsement of the quality and value provided: </li></ul></ul><ul><ul><ul><li>77% overall scored the analysis as “Ahead of the game” or “Unique” </li></ul></ul></ul><ul><ul><ul><li>This rose to 90% for respondents from Telecoms Operators </li></ul></ul></ul>Source: STL Partners Customer Survey, December 2008. Highly Positive Senior Industry engagement with Telco 2.0.
    4. 4. Respondent Ratings – Overall <ul><ul><li>Overall Rating of the quality of Telco 2.0 Analysis was extremely positive, with 77% scoring it either “Ahead of the Game in some areas” or “Unique, and ahead of the field” </li></ul></ul><ul><ul><li>Only 3% rated the analysis as “Average” and none rated it “Below par” </li></ul></ul><ul><ul><li>While some bias is to be expected in a readership survey, this is nonetheless a very strong endorsement </li></ul></ul>Respondents’ ratings were overwhelmingly positive.
    5. 5. Respondent Ratings – By type of Organisation <ul><ul><li>Telecoms Operators were particularly positive, with 90% scoring it either “Ahead of the Game in some areas” or “Unique, and ahead of the field” </li></ul></ul><ul><ul><li>For Vendors this was 75% </li></ul></ul>Respondents from Telecoms Operators were particularly positive.
    6. 6. Respondent Profile – by Organisation Type <ul><ul><li>There were 115 Respondents </li></ul></ul><ul><ul><li>Just over 1/3 were from Telecoms Operators, just under half IT or hardware Vendors, and just under a fifth other players </li></ul></ul><ul><ul><li>Over half of the “other” respondents were from Consultancy organisations, with Media & Finance players contributing the remainder </li></ul></ul>There was a good mix of respondents by Organisation type.
    7. 7. Respondent Profile – By Job Type <ul><ul><li>Roughly half the respondents are senior management and above. </li></ul></ul><ul><ul><li>Executive Managers (e.g. Product managers, project managers, etc.) comprise a further quarter. </li></ul></ul><ul><ul><li>Strategists, Analysts and Consultants (by job title) make up the final quarter. </li></ul></ul>There was a very high proportion of senior respondents.
    8. 8. Respondent Profile – A Selection of Participating Respondent’s Organisations Senior representatives of many of the world’s leading Telcos and Partners took part.

    ×