2. Background

4. Attribute
Behaviour
Time
Key
Segmentation

5. Why?

11. Single
Customer View
Example

14. What ?

15. Phase #1
- Newsletter communications
- 2degrees Live Marketing Communications
- Community Marketing Messages
- Enterprise Marketing Messages
- Digital Products Marketing Messages
- Landing Pages
- Campaign Micro-sites
- Welcome activation messaging (Community & @ per
working group)

16. Phase #2
- Lead Generation Codification
- Behaviour Triggered Communications
- Dynamic Newsletter Content*
- Sugar Integration
- Social Media Integration
- * Nick Donoghue is a special case

17. How ?

18. Deliverability Testing
Email Configuration
Unsubscribe Management
Preference Management
Operational Procedures for file management,
user role allocation, list management etc
Software Integration
Email/E-Newsletter Creation
Welcome messaging workflow creation

19. Change can be painful – initially!

20. But …
• Your email templates have been built… (Including A/B
versions)
• Hubspot technical
Support is amazing
• Library, Academy, Forums, Daily Webinars etc
• Allen, KT and I are on point for the initial transition
• 1-2-1 Clinics

22. When ?