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Mailchimp

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Παρουσίαση που ετοιμάσαμε για το Incubator / Accelerator HIGGS (http://higgs3.org/) με θέμα την πλατφόρμα Email Marketing του MailChimp και βασίζεται σε προηγούμενη παρουσίαση της IT Communa.

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Mailchimp

  1. 1. MailChimp Workshop 30/6/2016
  2. 2. Today’s topics • What is MailChimp • Email marketing • Features • Tutorial • Pricing
  3. 3. Today’s topics • MailChimp WTF • Why would you need that • What can it do for me • How do I make it work • What’s the cost
  4. 4. https://www.flickr.com/photos/smithsonian/4011420518 Why would you need that?
  5. 5. Email marketing (2016) • 4.300.000.000 email accounts • 53% of email-opens are on mobile • 91% of consumers check their email daily, 76% of email opens occur <= 2 days Mixed Sources
  6. 6. Email marketing (2016) • Open rate is highest when companies send two emails per month • 6x more likely to get a click than from a Tweet. • Subscribers 3x more likely to share your content VS Social Media. • ROI of 3.800% = 3x ROI Social Media https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/
  7. 7. Email marketing (2015) • Only 11% of emails are mobile responsive • 33% open emails by the subject line • 70% brands don’t personalize their emails • 34% companies have email marketing teams • 52.9% consumers never ‘opt down’ 100 Epic Email Marketing Statistics, http://blog.getvero.com/email-marketing-statistics/
  8. 8. What is • Email marketing service • Web-based + mobile app • Freemium model (free + premium) • Automation, Personalization, Recommendation, A/B testing
  9. 9. Mailchimp (/2015) • 3.469.517 new users • 62.310.854 campaigns • 302.738.910 automated messages • 3.527.638.012 clicks • 42.164.247.301 opens • 204.383.657.109 emails sent Our 2015 Annual Report | Mailchimp, http://mailchimp.com/2015/
  10. 10. Trivia - Homework • The anatomy of a successful logo redesign, link • Awesome brand guidelines, link • Fucking awesome email marketing guides, link • Unbelievable data research, link • Lovely blog, link • Experts directory
  11. 11. Features What does it do?
  12. 12. Features • Email designer - Personalization • List building - Segmentation • Reports - A/B Testing • Subscribers Profiles (Pro) • Automation – Personalization^2 (Pro)
  13. 13. Email designer • Built-in visual elements • Photo editor • Collaboration features • Test and preview in mobile • File manager - Links checker
  14. 14. List building • Signup forms παντού • Facebook tab, Email, QR Code • Mobile / Tablet app (π.χ. events) • Segmentation – Διαχωρισμός με βάση σταθερά / δυναμικά χαρακτηριστικά
  15. 15. Sociality Newsletter
  16. 16. Reports • Interactive graphs, printable reports • Subscriber activity, revenue, opens by location, bounces, unsubscribes • Industry comparison, trends • Click maps
  17. 17. A/B Testing
  18. 18. Subscriber profiles
  19. 19. Subscriber profiles • Full contact details, Custom fields, notes • Activity tracking, purchase history • Lists, segments (π.χ. source, location) • Conversations • Similar subscribers
  20. 20. Autom. & personal. - Paid • Welcome new customers • Follow on website activity • Use purchase data • Email about events • Monitor performance & people in each step
  21. 21. Real world What can it do for me?
  22. 22. Platform building
  23. 23. Platform building • Owned medium vs. Social • Signup forms everywhere • Email database → Campaigns • CRM integration
  24. 24. Integrations • 773 integrations (49 pages) • divided in collections such as: - Drupal, WordPress, Google, Social - Musicians, Nonprofits, Publishers
  25. 25. Pricing What’s the damage?
  26. 26. Pricing - Starting Up • <2.000 subscribers, <12.000 email sends per month • Email templates • Lists building – Segmentation • Personalization (λίγο) • Reports • A/B Testing
  27. 27. Pricing - Growing business Unlimited e-mails + Automations + Social Profiles Pay Per Subscribers / month • 501 – 1.000 = €12.26 • 2.800 – 5.000 = €40,87 • 5.801 – 10.000 = €61,31 • PayAsYouGo 7.500 e-mails = €122,61
  28. 28. F.A.Q. - Ask me anything • Google Analytics integration • Social Media integration • Optimal sending time • Spam safeties
  29. 29. Email Marketing Plan • Ποιο είναι το κοινό μου; • Που θα τους βρω;  Integrations • Πόσο συχνά επικοινωνώ μαζί τους; • Τι περιμένει το κοινό;  Segments • Τι θέλω να πετύχω;  Reports
  30. 30. Spam Filters • «Κακή φήμη» του email server • Πιθανά προβλήματα στον κώδικα • Να εξηγείς από που έγινε το signup • Προτιμούμε το double opt-in • ΔΕΝ ΑΓΟΡΑΖΟΥΜΕ ΛΙΣΤΕΣ
  31. 31. Tutorial How do I make it work?
  32. 32. Let’s build our MailChimp • Build a list • Design a newsletter • Hit big red “Send” button • Track the results
  33. 33. Σας ευχαριστούμε!

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