With all of us safely in quarantine, the automotive retail market is also severely impacted. Discover how buyers and retailers are adapting!

1. Carjack updata
Howcoronachangeshowwe willbuy and
sellcars

2. Search intensity
for cars is going
down
… for ALMOST all brands
-52%
Premium brands
are less affected for
now
And people seem to enjoy
themselves looking at dream cars…
-51% -50% -49% -52%
-39% -36% -34% +18% +8%
Databasedon googletrends datafor3dweekofmarchversus long-termaverage

3. And the total
impact of the
Covid-19 will likely
be large and long-
lasting
Source:WSJ, Forbes
Chinese sales
down 79%
EU 2020
impact
estimated at
20%

4. We also see a more
qualitative online
engagement on
carjack.be
Average time
spent
+17%
Average page
views
+23%
Engageme
nt rate1
+59%
1 – People looking for a quote or a test-drive
And people are
clearly spending
time behind their
computers
10 x%

5. Closed dealerships
are opportunities to
evolve quicker to a
more digitized
customer journey
Thiscan start
verysimple…
Source ofexample:Group Kenis,Renault/Dacia
Add online
chat
Allow for
online
quotation

6. And the total impact
of the Covid-19 will
likely be large and
long-lasting
By adding morefunctionalities, a digital journey will be much
moresuccessful
Source ofexample:DEX
Add online
chat
Allow for
online
quotation
Do an
online
walkthroug
h
Add video
support
Joint online
configuratio
n
…
DEX launched ‘safe car
shopping’ with online
walkthroughs

7. Source ofexample: Geely
In China, they are
taking the digital
journey online quickly,
with multiple brands
expanding online sales
functionalities
Online buying
(Tesla
approach)
At-home car
testing
Home
delivery

8. … Or you could really think outside (or
inside) of the box!
Carvana is a US based
‘digital’ used-car
vendor with a network
of 23 self-service
vending machines

9. Do you want to know more? Or
discover wat carjack can do for
you?
Let us know!