2. Search intensity
for cars is going
down
… for ALMOST all brands
-52%
Premium brands
are less affected for
now
And people seem to enjoy
themselves looking at dream cars…
-51% -50% -49% -52%
-39% -36% -34% +18% +8%
Databasedon googletrends datafor3dweekofmarchversus long-termaverage
3. And the total
impact of the
Covid-19 will likely
be large and long-
lasting
Source:WSJ, Forbes
Chinese sales
down 79%
EU 2020
impact
estimated at
20%
4. We also see a more
qualitative online
engagement on
carjack.be
Average time
spent
+17%
Average page
views
+23%
Engageme
nt rate1
+59%
1 – People looking for a quote or a test-drive
And people are
clearly spending
time behind their
computers
10 x%
5. Closed dealerships
are opportunities to
evolve quicker to a
more digitized
customer journey
Thiscan start
verysimple…
Source ofexample:Group Kenis,Renault/Dacia
Add online
chat
Allow for
online
quotation
6. And the total impact
of the Covid-19 will
likely be large and
long-lasting
By adding morefunctionalities, a digital journey will be much
moresuccessful
Source ofexample:DEX
Add online
chat
Allow for
online
quotation
Do an
online
walkthroug
h
Add video
support
Joint online
configuratio
n
…
DEX launched ‘safe car
shopping’ with online
walkthroughs
7. Source ofexample: Geely
In China, they are
taking the digital
journey online quickly,
with multiple brands
expanding online sales
functionalities
Online buying
(Tesla
approach)
At-home car
testing
Home
delivery
8. … Or you could really think outside (or
inside) of the box!
Carvana is a US based
‘digital’ used-car
vendor with a network
of 23 self-service
vending machines
9. Do you want to know more? Or
discover wat carjack can do for
you?
Let us know!