1. Mobitto
Tetuan Valley Startup School

2. What is
Mobitto?

3. What are we trying to solve?

4. Efficiency
When was the last time you saw a fully booked cinema?

5. Did you know that restaurants efficiency is around 50%?

6. Who is Who?
Know and choose who your customer is

7. Understand your crowd...

8. Loyalty
How to reduce churn and improve customer relationship?

9. Did you know that the cost of acquiring a customer is
5 times higher than retaining an existing one?

10. How are we addressing these issues?

11. Targeting
What you need!

12. Real-Time
When you desire!

13. Privacy
How you want!

14. Customer Segmentation
Merchants Users
ü Restaurants ü Anyone with a
smartphone
ü Cinemas
ü Generation Y
ü Last minute deals

15. Previous Week
ü Settled the name: Mobitto
ü Registered the .com domain
ü Field trials with backend
ü First mobile interface

17. Validity
Brand
Store
How many?
How far?
Promotion
Discount
Offer Take me to
the deal

18. Problems
ü Finding a name!
ü Getting social media resources
ü Manage to gather with the team
ü Finding the right technologies
ü My thesis
ü The weather

19. Next Week
ü Website
ü First interface to setup deals
ü Architectural Challenges
ü Application Mockup

20. Mobitto
Real-time Targeted Advertising
José Simões
www.josesimoes.com
www.twitter.com/jmsimoes