How to boost your career site to get more visitors and job applications. For more case study material, visit http://bit.ly/1m4iAQ4

1. Building brand awareness through talent acquisition
One of the world's largest and most dynamic hotel management companies, the Carlson
Rezidor Hotel Group has a portfolio of more than 1,360 hotels in operation and under
development globally. Having grown rapidly over the last four years, the Group has more
than 96 hotels in operation here in Asia Pacific, and as a result is constantly looking for
talented new employees to work either front of house or in the executive offices of their
ever-growing chain.
Carlson Rezidor originally signed up for SilkRoad’s OpenHire solution in 2009, with a view to
developing a standardised, user-friendly system that would streamline their recruitment
process and improve visibility. However, having implemented the system with a limited
number of properties in the initial application, in 2011 the Group decided to extend
OpenHire to every hotel in Asia Pacific. The goal was to build awareness of the company
brand and its hotel brand portfolio and create one standard place for candidates to visit
where they could view all available jobs and easily apply for roles. They also wanted to
create a common database where they could store CVs from unsuccessful applicants for
future reference.
Background
For more information: asia@silkroad.com | silkroad.com
“Obviously the career site looks
much fresher look now, but for
us one of the greatest benefits
is that we have seen a marked
increase in people visiting the
website and applying for roles.
Nina Gothberg
Director, Human Resources
Asia Pacific
Carlson Rezidor Hotel Group
How SilkRoad helped the Carlson Rezidor Hotel Group streamline their
recruitment process, increase the number of applications they received,
and introduce potential savings of USD500k.
Carlson Rezidor Career Portal

2. A regional solution
Having made the decision to roll OpenHire out to all properties, Carlson Rezidor needed
to implement the solution across several countries in the region, tailoring the system in
order to meet their unique requirements. In order to ensure the implementation
process went smoothly, SilkRoad worked hand in hand with the hotel’s regional team to
develop an end user experience that was simple and clear cut. The whole process took
just three months from start to finish.
As a result, Carlson Rezidor has been able to significantly streamline their recruitment
process, and reduce the amount of time their hotel managers spend sifting through
CVs. Further, because all applications come directly through OpenHire, they were no
longer inundated with emails every time a job was posted. Screening candidates
became quick and easy, and more importantly for the hotel chain, unsuccessful
applications could be stored centrally and accessed easily at a later date, should a more
suitable position come up.
Additionally, SilkRoad helped redevelop Carlson Rezidor’s career portal, creating a much
fresher look that is highly intuitive and simple to use. The new site enabled applicants to
view all open positions around the region, and has resulted in a marked increase in
visitors and applicants. The career portal can also be linked directly to other websites,
job boards and social media platforms such LinkedIn, which was a real value add for the
Group.
The career site also gave the hotel chain an efficient way to deal with the many walk-in
applications they receive on a daily basis. These candidates tend to turn up with a hard
copy CV, so now the hotel can simply give them a dedicated card for the site so they can
submit their resume at a later stage.
And finally, SilkRoad embedded Google Analytics within the site, which enabled Carlson
Rezidor to measure the performance of the career website. Using this tool, the
company tracked a 65 percent increase in traffic to the site, translating to potential
savings of USD500k in recruitment costs. Projected savings account for potential
recruiter fees as the company have already hired 601 people this year.
Solution
An obvious choice
While Carlson Rezidor looked at several options when the time came to choose a
regional recruitment platform, in the end OpenHire was a natural choice. Not only were
they already familiar with the benefits the solution provided, the fact they were able to
simply go back and change the process to accommodate an extended reach rather than
start again from scratch was a clear plus. Additionally however, Carlson Rezidor felt that
SilkRoad’s solution offered comparative benefits to other solutions on the market, but
at a much more competitive rate.
End-to-End Talent Management | silkroad.com
Talent Acquisition | Talent Development | HRMS | Talent Portal
Carlson Rezidor Hotel Group
in Asia Pacific Partners with
“
SilkRoad made the
implementation process easy,
working hand in hand with us
to address our unique
requirements and make sure
the end user experience was
simple and intuitive.
Nina Gothberg
Director, Human Resources
Asia Pacific
Carlson Rezidor Hotel Group

3. End-to-End Talent Management | silkroad.com
Talent Acquisition | Talent Development | HRMS | Talent Portal
65% Increase in career
site traffic
The Problem
!
No standard regional recruitment
platform; OpenHire only
implemented with selected
properties
Managers were overwhelmed by the
number of applications and emails
they personally received
Needed a unified career portal
where potential candidates could
search for opportunities all over the
region
No back-office repository where
resumes could be stored and
searched at a later date
The Solution The Results
!
Streamlined recruitment process
across properties in Asia Pacific
Significantly reduced man hours
required for each new hire
Intuitive, easy to use career portal
launched
Enabled the group to hire 601 new
employees year-to-date
Potential savings of USD500k in
recruitment costs
At a glance…
601 Number of people
hired this year
28% Increase in traffic
to job listings page 55% Increase in
number of new
visitors
1MIN
Average extra
time spent on
career site per
visitor
Online recruitment solution
500K
USD
Potential savings in
recruitment costs